Whitepapers Archives | Virtual Causeway https://virtualcauseway.com Sales, Marketing, Research Wed, 18 Jan 2017 16:52:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://virtualcauseway.com/wp-content/uploads/2015/10/cropped-VCW_Favicon-32x32.png Whitepapers Archives | Virtual Causeway https://virtualcauseway.com 32 32 Whitepaper: CRM Integration https://virtualcauseway.com/whitepaper-crm-integration/ https://virtualcauseway.com/whitepaper-crm-integration/#respond Thu, 10 Sep 2015 02:36:50 +0000 http://www.virtualcauseway.dreamhosters.com/?p=306 Without integration, CRM misses the mark. It's a bold statement but, for most organizations, it's true. Whether it be a standalone accounting system, a custom database application, or a collection of spreadsheets with mission critical information, every organization has islands of data. CRM allows for a single version of the truth, but to get to [...]

The post Whitepaper: CRM Integration appeared first on Virtual Causeway.

]]> Without integration, CRM misses the mark. It’s a bold statement but, for most organizations, it’s true. Whether it be a standalone accounting system, a custom database application, or a collection of spreadsheets with mission critical information, every organization has islands of data. CRM allows for a single version of the truth, but to get to that holy grail, all of the other sources of information must be integrated.

Download Whitepaper

 

 

The post Whitepaper: CRM Integration appeared first on Virtual Causeway.

]]> https://virtualcauseway.com/whitepaper-crm-integration/feed/ 0 306 Building a Robust Sales Pipeline https://virtualcauseway.com/building-a-robust-sales-pipeline/ https://virtualcauseway.com/building-a-robust-sales-pipeline/#respond Thu, 10 Sep 2015 02:35:42 +0000 http://www.virtualcauseway.dreamhosters.com/?p=303 Too often, marketing and sales have been separate and misaligned silos of activity. This has weakened the demand generation process and caused both organizations to lose credibility. The primary responsibility of the sales leader is to drive sales and maintain a robust sales pipeline. The primary job of marketing is to support sales by driving [...]

The post Building a Robust Sales Pipeline appeared first on Virtual Causeway.

]]> Too often, marketing and sales have been separate and misaligned silos of activity. This has weakened the demand generation process and caused both organizations to lose credibility. The primary responsibility of the sales leader is to drive sales and maintain a robust sales pipeline. The primary job of marketing is to support sales by driving demand generation and creating a more frictionless sales environment. The intersection of sales and marketing is where the company creates customer value.

Download Whitepaper

 

 

The post Building a Robust Sales Pipeline appeared first on Virtual Causeway.

]]> https://virtualcauseway.com/building-a-robust-sales-pipeline/feed/ 0 303 Whitepaper: Bridging the Marketing Gap https://virtualcauseway.com/whitepaper-bridging-the-marketing-gap/ https://virtualcauseway.com/whitepaper-bridging-the-marketing-gap/#respond Thu, 10 Sep 2015 02:34:21 +0000 http://www.virtualcauseway.dreamhosters.com/?p=299 Inbound marketing is hot. However, it has not removed the need for outbound tactics — marketing directly to your audience, whether through mail, email or phone continues to have considerable value for both B2B and B2C organizations. Outbound marketing gives companies greater control over the delivery and timing of their message than inbound marketing can. [...]

The post Whitepaper: Bridging the Marketing Gap appeared first on Virtual Causeway.

]]> Inbound marketing is hot. However, it has not removed the need for outbound tactics — marketing directly to your audience, whether through mail, email or phone continues to have considerable value for both B2B and B2C organizations. Outbound marketing gives companies greater control over the delivery and timing of their message than inbound marketing can. Finding the right balance between inbound and outbound is the key to ensuring that both approaches are working optimally.

Download Whitepaper

 

 

The post Whitepaper: Bridging the Marketing Gap appeared first on Virtual Causeway.

]]> https://virtualcauseway.com/whitepaper-bridging-the-marketing-gap/feed/ 0 299 Whitepaper: 4 Low-Cost, High Impact Marketing Strategies https://virtualcauseway.com/4-low-cost-high-impact-marketing-strategies/ https://virtualcauseway.com/4-low-cost-high-impact-marketing-strategies/#respond Thu, 10 Sep 2015 02:33:12 +0000 http://www.virtualcauseway.dreamhosters.com/?p=287 We all get stuck in our routines. That has never been more true then when it comes to traditional sales and marketing programs. However, sometimes, you need to change it up. You need something fresh. Check this article out to learn of four different tactics you may not yet have considered. Download Whitepaper   [...]

The post Whitepaper: 4 Low-Cost, High Impact Marketing Strategies appeared first on Virtual Causeway.

]]> We all get stuck in our routines. That has never been more true then when it comes to traditional sales and marketing programs. However, sometimes, you need to change it up. You need something fresh. Check this article out to learn of four different tactics you may not yet have considered.

Download Whitepaper

 

 

The post Whitepaper: 4 Low-Cost, High Impact Marketing Strategies appeared first on Virtual Causeway.

]]> https://virtualcauseway.com/4-low-cost-high-impact-marketing-strategies/feed/ 0 287