In the Eye of a Hurricane
Ever felt like you’re in the eye of a hurricane? With the conflicting opinions swirling around reopening, the pressure for companies to recover, and the stock market seemingly spinning in circles, it feels like the [...]
Avoid Demand Generation Summer Vacations
Don’t let your demand generation take a summer vacation! One of my clients made an interesting request the other day – they asked if we could increase our marketing and demand generation efforts for them [...]
B2B Macro Shifts Underway
What’s your current theme song? Soundgarden’s "Outshined", and the line “I've kept the movie rolling” has been a kind of motto for me through these crazy times. Makes me think back to the first Lollapalooza [...]
B2B Strategic Framework for Revenue Growth
What’s your getaway pleasure? In the summer heat, I want to be on the lake - it makes me feel insulated, safe, and at peace. As we see economic re-openings progressing (and regressing) across the [...]
Scanning the B2B Landscape
The temperature soared last week. But as a Canadian, I use up all my ‘weather complaining tokens’ during the winter. So grab a caffeinated drink and listen to this summer classic from Don Henley as [...]
Don’t Quit Now!
I admit it - I’m a fan of holidays! And yes, I was on the water this past weekend! Hope you got to take a breather too. To get you back into the B2B swing [...]