Content Creation Archives | Virtual Causeway https://virtualcauseway.com Sales, Marketing, Research Mon, 25 Sep 2023 15:19:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://virtualcauseway.com/wp-content/uploads/2015/10/cropped-VCW_Favicon-32x32.png Content Creation Archives | Virtual Causeway https://virtualcauseway.com 32 32 Keep It Up! The Value of Creating and Promoting Marketing Content https://virtualcauseway.com/keep-it-up-creating-promoting-marketing-content/ https://virtualcauseway.com/keep-it-up-creating-promoting-marketing-content/#respond Mon, 25 Sep 2023 15:17:29 +0000 https://virtualcauseway.com/?p=3027 What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that smell? Smells like coffee. It's the way many of us start the morning – and especially on a soon-to-be busy Monday morning, the extra caffeine jolt is not only welcome [...]

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What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights!

What’s that smell? Smells like coffee.

It’s the way many of us start the morning – and especially on a soon-to-be busy Monday morning, the extra caffeine jolt is not only welcome but necessary!

Grab your beverage of choice, shut the door, and give this song by The Tragically Hip a listen as we see what the experts are saying this week.

Tired of Content Creation…?

I ask myself (almost) every week if it’s worth it for me to write these posts. There are always competing priorities, and sometimes content creation gets pushed to the side. Seems I’m not alone: some 65% of B2B marketers say they’re not spending enough time on content promotion, according to recent research.

The report was based on data from a survey conducted April through June 2023, among 364 B2B content marketers from around the globe. A huge majority of respondents (82%) who feel they don’t spend enough time on content promotion attribute it to being too busy with other tasks.

What stops you from spending more time promoting content?

  • Lack of time due to other tasks
  • Lack of buy-in from stakeholders
  • Fear of over-promotion
  • Lack of budget
  • Not having a proper strategy

These are some of the main reasons cited by respondents of the survey – sound familiar? And who could blame you? I think every person who deals in content creation or promotion has felt a few of these pains at some point. And yet – the same survey had nearly 85% of respondents saying content promotion has had a positive impact on their marketing strategy!

So you may need to make an effort to carve out some time for it, and you may need to cut through some marketing noise, but if you hit the target, that content promotion will be worth your while!

More Music Catalogue Sales

There have been some recent and interesting music catalogue sales – including this sale of Katy Perry’s catalogue for $225 million to Litmus.

The music world is being shaken up by a growing group of companies buying up the song catalogues of successful artists. The artist gets a huge infusion of cash upfront, taking away financial pressure for the rest of their lives. They also enjoy certain (and potentially enormous) tax advantages, thanks to certain capital gains laws. It’s then up to these companies to exploit the value in these songs in order to make their money back and turn a profit.

If you’re interested in the running list of catalogue sales, click here.

What do you think? Are these artists making the right move? If you regret it, please say something… but with some of these price tags, it’s hard to argue! And what about in B2B? Growth through acquisition is a pretty common phenomenon. But have you seen any sales that you thought were just the wrong move?

As always, don’t hesitate to call me to brainstorm or just say hello!

Looking forward,
Rick

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat

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]]> https://virtualcauseway.com/keep-it-up-creating-promoting-marketing-content/feed/ 0 3027 TRANSCRIPT: B2B Account-Based Marketing: Readiness Assessment Model https://virtualcauseway.com/transcript-b2b-account-based-marketing-readiness-assessment-model/ https://virtualcauseway.com/transcript-b2b-account-based-marketing-readiness-assessment-model/#respond Thu, 14 Oct 2021 23:52:21 +0000 https://virtualcauseway.com/?p=2483 TRANSCRIPT: B2B Account-Based Marketing: Readiness Assessment Model This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing: Readiness Assessment Model Are your ducks in a row? The results that some B2B companies are getting using Account-Based Marketing (ABM) might tempt you to short-circuit due diligence. Please don’t do it! You can listen to [...]

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]]> TRANSCRIPT: B2B Account-Based Marketing: Readiness Assessment Model
This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing: Readiness Assessment Model Are your ducks in a row? The results that some B2B companies are getting using Account-Based Marketing (ABM) might tempt you to short-circuit due diligence. Please don’t do it! You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-b2b-account-based-marketing-readiness-assessment-model/feed/ 0 2483 TRANSCRIPT: Account-Based Marketing – The Determining Factors – Part 2 https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-2/ https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-2/#respond Thu, 14 Oct 2021 23:08:39 +0000 https://virtualcauseway.com/?p=2477 TRANSCRIPT: Account-Based Marketing - The Determining Factors - Part 2 This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 2 This is the second part of learning how to assess if ABM is the correct B2B marketing strategy to drive sales growth for your [...]

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]]> TRANSCRIPT: Account-Based Marketing – The Determining Factors – Part 2
This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 2 This is the second part of learning how to assess if ABM is the correct B2B marketing strategy to drive sales growth for your company this year. You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-2/feed/ 0 2477 TRANSCRIPT: Account-Based Marketing – The Determining Factors – Part 1 https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-1/ https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-1/#respond Thu, 14 Oct 2021 16:39:25 +0000 https://virtualcauseway.com/?p=2473 TRANSCRIPT: Account-Based Marketing - The Determining Factors - Part 1 This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 1 Learn how to assess if ABM is the correct B2B marketing strategy to drive sales growth for your company this year. You can listen [...]

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]]> TRANSCRIPT: Account-Based Marketing – The Determining Factors – Part 1
This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 1 Learn how to assess if ABM is the correct B2B marketing strategy to drive sales growth for your company this year. You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-1/feed/ 0 2473 TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics https://virtualcauseway.com/transcript-how-to-uncover-gaps-in-demand-technology-resources-and-metrics/ https://virtualcauseway.com/transcript-how-to-uncover-gaps-in-demand-technology-resources-and-metrics/#respond Tue, 03 Aug 2021 16:07:24 +0000 https://virtualcauseway.com/?p=2365 TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics This is a Transcript file for the webinar excerpt: How to Uncover Gaps in Demand Technology, Resources and Metrics. Learn how to uncover gaps in technology, resources, and metrics that might reduce your success. Discover a method to identify specific investments needed in technology, [...]

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]]> TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics
This is a Transcript file for the webinar excerpt: How to Uncover Gaps in Demand Technology, Resources and Metrics. Learn how to uncover gaps in technology, resources, and metrics that might reduce your success. Discover a method to identify specific investments needed in technology, content resources, tools, and metrics for increased ROI. In challenging times, take every opportunity to grow your sales and revenue. You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-how-to-uncover-gaps-in-demand-technology-resources-and-metrics/feed/ 0 2365 TRANSCRIPT: A Demand Spectrum Model To Grow Revenue https://virtualcauseway.com/transcript-demand-spectrum-model/ https://virtualcauseway.com/transcript-demand-spectrum-model/#respond Tue, 03 Aug 2021 15:46:22 +0000 https://virtualcauseway.com/?p=2362 TRANSCRIPT: A Demand Spectrum Model To Grow Revenue This is a Transcript file for the webinar excerpt: A Demand Spectrum Model To Grow Revenue. Learn a model that helps identify weaknesses that reduce marketing effectiveness. It offers you the advantage of better aligning marketing to sales needs. In challenging times, don’t miss this webinar opportunity [...]

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]]> TRANSCRIPT: A Demand Spectrum Model To Grow Revenue
This is a Transcript file for the webinar excerpt: A Demand Spectrum Model To Grow Revenue. Learn a model that helps identify weaknesses that reduce marketing effectiveness. It offers you the advantage of better aligning marketing to sales needs. In challenging times, don’t miss this webinar opportunity to learn how to align sales and marketing to give you a big advantage to grow sales. You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-demand-spectrum-model/feed/ 0 2362 TRANSCRIPT: How to Match Sales Needs with Marketing Strategy https://virtualcauseway.com/transcript-how-to-match-sales-needs-with-marketing-strategy/ https://virtualcauseway.com/transcript-how-to-match-sales-needs-with-marketing-strategy/#respond Thu, 22 Jul 2021 18:37:40 +0000 https://virtualcauseway.com/?p=2337 TRANSCRIPT: How to Match Sales Needs with Marketing Strategy This is a Transcript file for the webinar excerpt: How to Match Sales Needs with Marketing Strategy. Have you ever felt your sales & marketing teams are struggling to work together? In challenging times, don’t miss this opportunity to learn how to align sales and marketing [...]

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]]> TRANSCRIPT: How to Match Sales Needs with Marketing Strategy
This is a Transcript file for the webinar excerpt: How to Match Sales Needs with Marketing Strategy. Have you ever felt your sales & marketing teams are struggling to work together? In challenging times, don’t miss this opportunity to learn how to align sales and marketing to fuel your demand generation and sales growth. You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-how-to-match-sales-needs-with-marketing-strategy/feed/ 0 2337 Guide: Create a Lead Magnet with an eBook and Boost Sales! https://virtualcauseway.com/create-a-lead-magnet-with-an-ebook-and-boost-sales/ https://virtualcauseway.com/create-a-lead-magnet-with-an-ebook-and-boost-sales/#respond Thu, 01 Aug 2019 16:22:48 +0000 https://virtualcauseway.com/?p=1481 Need more marketing sales leads now? Learn how to, not just create an eBook, but a Lead Magnet that grows demand for your sales funnel. Discover helpful information and tips for creating an effective Lead Magnet eBook. Download our free guide to create your Lead Magnet eBook. Download Free Guide

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]]> Need more marketing sales leads now? Learn how to, not just create an eBook, but a Lead Magnet that grows demand for your sales funnel. Discover helpful information and tips for creating an effective Lead Magnet eBook.

Download our free guide to create your Lead Magnet eBook.

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]]> https://virtualcauseway.com/create-a-lead-magnet-with-an-ebook-and-boost-sales/feed/ 0 1481 Worksheet: Create a Lead Magnet with an eBook and Boost Sales Planner https://virtualcauseway.com/worksheet-create-a-lead-magnet-with-an-ebook/ https://virtualcauseway.com/worksheet-create-a-lead-magnet-with-an-ebook/#respond Wed, 31 Jul 2019 15:53:48 +0000 https://virtualcauseway.com/?p=1471 This Worksheet is a companion piece to ‘Create a Lead Magnet with an eBook and Boost Sales!’ PDF guide. Refer to that guide for helpful information and tips to create an effective Lead Magnet eBook. This worksheet is meant to help organize and outline your eBook effectively. Download our free worksheet to help you plan [...]

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]]> This Worksheet is a companion piece to ‘Create a Lead Magnet with an eBook and Boost Sales!’ PDF guide. Refer to that guide for helpful information and tips to create an effective Lead Magnet eBook. This worksheet is meant to help organize and outline your eBook effectively.

Download our free worksheet to help you plan your eBook.

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]]> https://virtualcauseway.com/worksheet-create-a-lead-magnet-with-an-ebook/feed/ 0 1471 Guide: Best SEO Practices For Writing B2B Articles https://virtualcauseway.com/seo-best-practices-guide/ https://virtualcauseway.com/seo-best-practices-guide/#respond Thu, 06 Apr 2017 14:43:36 +0000 https://virtualcauseway.com/?p=1142 Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. It’s not enough to just have a good strategy for creating optimized content, but you must also create valuable [...]

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]]> Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. It’s not enough to just have a good strategy for creating optimized content, but you must also create valuable content that your readers will actually want to consume.

Download our free guide for some helpful tips to bring you to the top.

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