B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 2

According to ITSMA, 87% of B2B marketers agree that Account-Based Marketing (ABM) delivers a higher ROI than other marketing activities. But is it right for you? We have some relevant content from our webinar series: What Do B2B Marketers Do Now?

To keep it brief, we have cut a segment from our recent webinar “Are You Ready for B2B Account-Based Marketing?”.

In this excerpt, learn the final 3 of 5 critical requirements that determine ABM success. Discover what it takes to target the right people at the right companies and maximize your ROI.

Apply the criteria that can make the difference between success and failure.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst at Forrester.

Interested in discussing or learning more? Contact Us.