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What’s that smell? Smells like coffee.

It’s the way many of us start the morning – and especially on a soon-to-be busy Monday morning, the extra caffeine jolt is not only welcome but necessary!

Grab your beverage of choice, shut the door, and give this song by The Tragically Hip a listen as we see what the experts are saying this week.

Tired of Content Creation…?

I ask myself (almost) every week if it’s worth it for me to write these posts. There are always competing priorities, and sometimes content creation gets pushed to the side. Seems I’m not alone: some 65% of B2B marketers say they’re not spending enough time on content promotion, according to recent research.

The report was based on data from a survey conducted April through June 2023, among 364 B2B content marketers from around the globe. A huge majority of respondents (82%) who feel they don’t spend enough time on content promotion attribute it to being too busy with other tasks.

What stops you from spending more time promoting content?

  • Lack of time due to other tasks
  • Lack of buy-in from stakeholders
  • Fear of over-promotion
  • Lack of budget
  • Not having a proper strategy

These are some of the main reasons cited by respondents of the survey – sound familiar? And who could blame you? I think every person who deals in content creation or promotion has felt a few of these pains at some point. And yet – the same survey had nearly 85% of respondents saying content promotion has had a positive impact on their marketing strategy!

So you may need to make an effort to carve out some time for it, and you may need to cut through some marketing noise, but if you hit the target, that content promotion will be worth your while!

More Music Catalogue Sales

There have been some recent and interesting music catalogue sales – including this sale of Katy Perry’s catalogue for $225 million to Litmus.

The music world is being shaken up by a growing group of companies buying up the song catalogues of successful artists. The artist gets a huge infusion of cash upfront, taking away financial pressure for the rest of their lives. They also enjoy certain (and potentially enormous) tax advantages, thanks to certain capital gains laws. It’s then up to these companies to exploit the value in these songs in order to make their money back and turn a profit.

If you’re interested in the running list of catalogue sales, click here.

What do you think? Are these artists making the right move? If you regret it, please say something… but with some of these price tags, it’s hard to argue! And what about in B2B? Growth through acquisition is a pretty common phenomenon. But have you seen any sales that you thought were just the wrong move?

As always, don’t hesitate to call me to brainstorm or just say hello!

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat