B2B Account-Based Marketing: Readiness Assessment Model
Are your ducks in a row? The results that some B2B companies are getting using Account-Based Marketing (ABM) might tempt you to shortcircuit due diligence. Please don’t do it! We have some relevant content from our webinar series: What Do B2B Marketers Do Now?
To get right to it, we have cut a segment from our recent webinar “Are You Ready for B2B Account-Based Marketing?”.
In this excerpt, discover how an organization can self-evaluate if they are ready to execute an ABM program.
Learn the checklist to assess your company’s state of readiness.
Interested in discussing or learning more? Contact Us.