B2B Account-Based Marketing: Readiness Assessment Model

Are your ducks in a row? The results that some B2B companies are getting using Account-Based Marketing (ABM) might tempt you to shortcircuit due diligence. Please don’t do it! We have some relevant content from our webinar series: What Do B2B Marketers Do Now?

To get right to it, we have cut a segment from our recent webinar “Are You Ready for B2B Account-Based Marketing?”.

In this excerpt, discover how an organization can self-evaluate if they are ready to execute an ABM program.

Learn the checklist to assess your company’s state of readiness.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst at Forrester.

Interested in discussing or learning more? Contact Us.