sales alignment Archives | Virtual Causeway https://virtualcauseway.com Sales, Marketing, Research Fri, 15 Oct 2021 00:14:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://virtualcauseway.com/wp-content/uploads/2015/10/cropped-VCW_Favicon-32x32.png sales alignment Archives | Virtual Causeway https://virtualcauseway.com 32 32 TRANSCRIPT: B2B Account-Based Marketing: Readiness Assessment Model https://virtualcauseway.com/transcript-b2b-account-based-marketing-readiness-assessment-model/ https://virtualcauseway.com/transcript-b2b-account-based-marketing-readiness-assessment-model/#respond Thu, 14 Oct 2021 23:52:21 +0000 https://virtualcauseway.com/?p=2483 TRANSCRIPT: B2B Account-Based Marketing: Readiness Assessment Model This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing: Readiness Assessment Model Are your ducks in a row? The results that some B2B companies are getting using Account-Based Marketing (ABM) might tempt you to short-circuit due diligence. Please don’t do it! You can listen to [...]

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]]> TRANSCRIPT: B2B Account-Based Marketing: Readiness Assessment Model
This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing: Readiness Assessment Model Are your ducks in a row? The results that some B2B companies are getting using Account-Based Marketing (ABM) might tempt you to short-circuit due diligence. Please don’t do it! You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-b2b-account-based-marketing-readiness-assessment-model/feed/ 0 2483 TRANSCRIPT: Account-Based Marketing – The Determining Factors – Part 2 https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-2/ https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-2/#respond Thu, 14 Oct 2021 23:08:39 +0000 https://virtualcauseway.com/?p=2477 TRANSCRIPT: Account-Based Marketing - The Determining Factors - Part 2 This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 2 This is the second part of learning how to assess if ABM is the correct B2B marketing strategy to drive sales growth for your [...]

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]]> TRANSCRIPT: Account-Based Marketing – The Determining Factors – Part 2
This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 2 This is the second part of learning how to assess if ABM is the correct B2B marketing strategy to drive sales growth for your company this year. You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-2/feed/ 0 2477 TRANSCRIPT: Account-Based Marketing – The Determining Factors – Part 1 https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-1/ https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-1/#respond Thu, 14 Oct 2021 16:39:25 +0000 https://virtualcauseway.com/?p=2473 TRANSCRIPT: Account-Based Marketing - The Determining Factors - Part 1 This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 1 Learn how to assess if ABM is the correct B2B marketing strategy to drive sales growth for your company this year. You can listen [...]

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]]> TRANSCRIPT: Account-Based Marketing – The Determining Factors – Part 1
This is a Transcript file for the webinar excerpt: B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 1 Learn how to assess if ABM is the correct B2B marketing strategy to drive sales growth for your company this year. You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-account-based-marketing-the-determining-factors-part-1/feed/ 0 2473 Giving Thanks for Sales Leads https://virtualcauseway.com/giving-thanks-for-sales-leads/ https://virtualcauseway.com/giving-thanks-for-sales-leads/#respond Mon, 11 Oct 2021 15:11:14 +0000 https://virtualcauseway.com/?p=2469 What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Let's keep it light this week. I feel like things have been way too heavy lately, and there's been too much focus on the past and rehashing old conversations. Sure – summer [...]

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What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights!

Let’s keep it light this week.

I feel like things have been way too heavy lately, and there’s been too much focus on the past and rehashing old conversations. Sure – summer is over; the weather’s getting colder; we’re in Q4; and we’re stressed about numbers, performance, and the future. In light of today being (Canadian) Thanksgiving, let’s celebrate the wins and the good things from our past – and give thanks! And figure out how best to move on and guide us forward!

This song by Jane’s Addiction always cheers me up and gets me motivated. How much time do we spend in the shower thinking about life, love, and the pursuit of happiness? Give it a listen as we check out what the experts are saying this week…

Thanks for… YouTube Ads??

You can’t stream a show, scroll social media, or watch a video online without being inundated with ads. So let’s celebrate them! HubSpot ranked the 9 best YouTube ads of 2021 and 2020. Which one is your favourite? Why?

Maybe you can use some tips from these ads in your marketing activities. Mull it over next time you’re just standing in the shower, thinking – you may be surprised what ideas you come up with!

Grateful for the Live Music Around the World

A recent article ranks the top cities globally for live music. Sure – the music scene has radically changed since COVID, but there are many live venues out there! Check out the article here. We’re still seeing many cancellations or postponements of shows and tours, but here’s hoping we can get out to these venues and see some live music!

Appreciating Leads – How To Prepare Your Team

I recently had the opportunity to interview Virtual Causeway’s Marlene Keay, and discuss the most effective ways to follow up on B2B leads. It’s not easy, but if you do the right things, you’ll find that you can improve conversion rates and lead velocity. Check out the recording here.

And thank YOU for reading – I appreciate all of the feedback I get from you, and as always, don’t hesitate to call me to brainstorm or just say hello.

Looking forward,
Rick

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat

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]]> https://virtualcauseway.com/giving-thanks-for-sales-leads/feed/ 0 2469 TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics https://virtualcauseway.com/transcript-how-to-uncover-gaps-in-demand-technology-resources-and-metrics/ https://virtualcauseway.com/transcript-how-to-uncover-gaps-in-demand-technology-resources-and-metrics/#respond Tue, 03 Aug 2021 16:07:24 +0000 https://virtualcauseway.com/?p=2365 TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics This is a Transcript file for the webinar excerpt: How to Uncover Gaps in Demand Technology, Resources and Metrics. Learn how to uncover gaps in technology, resources, and metrics that might reduce your success. Discover a method to identify specific investments needed in technology, [...]

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]]> TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics
This is a Transcript file for the webinar excerpt: How to Uncover Gaps in Demand Technology, Resources and Metrics. Learn how to uncover gaps in technology, resources, and metrics that might reduce your success. Discover a method to identify specific investments needed in technology, content resources, tools, and metrics for increased ROI. In challenging times, take every opportunity to grow your sales and revenue. You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-how-to-uncover-gaps-in-demand-technology-resources-and-metrics/feed/ 0 2365 TRANSCRIPT: A Demand Spectrum Model To Grow Revenue https://virtualcauseway.com/transcript-demand-spectrum-model/ https://virtualcauseway.com/transcript-demand-spectrum-model/#respond Tue, 03 Aug 2021 15:46:22 +0000 https://virtualcauseway.com/?p=2362 TRANSCRIPT: A Demand Spectrum Model To Grow Revenue This is a Transcript file for the webinar excerpt: A Demand Spectrum Model To Grow Revenue. Learn a model that helps identify weaknesses that reduce marketing effectiveness. It offers you the advantage of better aligning marketing to sales needs. In challenging times, don’t miss this webinar opportunity [...]

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]]> TRANSCRIPT: A Demand Spectrum Model To Grow Revenue
This is a Transcript file for the webinar excerpt: A Demand Spectrum Model To Grow Revenue. Learn a model that helps identify weaknesses that reduce marketing effectiveness. It offers you the advantage of better aligning marketing to sales needs. In challenging times, don’t miss this webinar opportunity to learn how to align sales and marketing to give you a big advantage to grow sales. You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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]]> https://virtualcauseway.com/transcript-demand-spectrum-model/feed/ 0 2362 TRANSCRIPT: How to Match Sales Needs with Marketing Strategy https://virtualcauseway.com/transcript-how-to-match-sales-needs-with-marketing-strategy/ https://virtualcauseway.com/transcript-how-to-match-sales-needs-with-marketing-strategy/#respond Thu, 22 Jul 2021 18:37:40 +0000 https://virtualcauseway.com/?p=2337 TRANSCRIPT: How to Match Sales Needs with Marketing Strategy This is a Transcript file for the webinar excerpt: How to Match Sales Needs with Marketing Strategy. Have you ever felt your sales & marketing teams are struggling to work together? In challenging times, don’t miss this opportunity to learn how to align sales and marketing [...]

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]]> TRANSCRIPT: How to Match Sales Needs with Marketing Strategy
This is a Transcript file for the webinar excerpt: How to Match Sales Needs with Marketing Strategy. Have you ever felt your sales & marketing teams are struggling to work together? In challenging times, don’t miss this opportunity to learn how to align sales and marketing to fuel your demand generation and sales growth. You can listen to the webinar segment here.

Download the PDF transcript for the webinar segment below.

Download Webinar Transcript

Interested in discussing or learning more? Contact Us.

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