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Let’s keep it light this week.

I feel like things have been way too heavy lately, and there’s been too much focus on the past and rehashing old conversations. Sure – summer is over; the weather’s getting colder; we’re in Q4; and we’re stressed about numbers, performance, and the future. In light of today being (Canadian) Thanksgiving, let’s celebrate the wins and the good things from our past – and give thanks! And figure out how best to move on and guide us forward!

This song by Jane’s Addiction always cheers me up and gets me motivated. How much time do we spend in the shower thinking about life, love, and the pursuit of happiness? Give it a listen as we check out what the experts are saying this week…

Thanks for… YouTube Ads??

You can’t stream a show, scroll social media, or watch a video online without being inundated with ads. So let’s celebrate them! HubSpot ranked the 9 best YouTube ads of 2021 and 2020. Which one is your favourite? Why?

Maybe you can use some tips from these ads in your marketing activities. Mull it over next time you’re just standing in the shower, thinking – you may be surprised what ideas you come up with!

Grateful for the Live Music Around the World

A recent article ranks the top cities globally for live music. Sure – the music scene has radically changed since COVID, but there are many live venues out there! Check out the article here. We’re still seeing many cancellations or postponements of shows and tours, but here’s hoping we can get out to these venues and see some live music!

Appreciating Leads – How To Prepare Your Team

I recently had the opportunity to interview Virtual Causeway’s Marlene Keay, and discuss the most effective ways to follow up on B2B leads. It’s not easy, but if you do the right things, you’ll find that you can improve conversion rates and lead velocity. Check out the recording here.

And thank YOU for reading – I appreciate all of the feedback I get from you, and as always, don’t hesitate to call me to brainstorm or just say hello.

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat