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Do you remember when…?
Many conversations start this way – especially when reconnecting with past friends or colleagues. And as they dig up memories, those conversations are often emotionally driven. Don’t you wish you could bottle that response? And don’t you wish your customers or employees had that when engaging with your brand?
Let’s get back to this song by the Beatles as we see what the experts are saying this week…
Get Back to Your Best Leads
I was asked to speak at #dreamforce a few years back with the folks at Pardot and data.com. We had a great time discussing marketing strategies for small businesses. In particular, we focused on what we called ‘recommended accounts’ and leveraging data to develop more effective campaigns.
How often do you look at your leads and opportunities and analyze the best accounts to target? Look at your past ‘best’ leads (and this can be defined in a number of ways) and leverage data to develop targeted accounts – in other words, who were your best leads and who else is like them?
Sure, this should be part of your ABM strategy – something you leverage when developing your Ideal Customer Profile (ICP). But how can you most efficiently use data (and automation) to develop these high-value target account lists? Sometimes getting back to basics and focusing on those best targets can help you hit your numbers!
And if you are interested, here (and here) is some of the content from those presentations with Pardot and Salesforce.
Get Back to Your Personal Playlist
When Paul McCartney wrote “Get Back,” he probably never guessed how useful the song could one day be for music therapists.
We’ve discussed the importance of music with folks that suffer from dementia before, and recent research continues to show how music engages the brain in ways that are different from anything else. Music with personal connections seems to show high levels of engagement, especially with older adults.
Do you listen to music at work? Music’s ability to calm is well-documented, but what’s less known is how and to what extent music can help improve memory, cognition, and executive function.
Are there any ways you can leverage those emotional responses in your relationships with your customers? What about your employees? How can you get back to where you once belonged and be their priority?
As always, don’t hesitate to call me to brainstorm or just say hello.
Looking forward,
Rick
Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat