Perfect Alignment: Create a Total Eclipse of Sales and Marketing Activities
We are less than a week away from a total solar eclipse of the sun. On April 8, 2024, the moon will block out the sun for a few minutes – a "once in a [...]
The Value of Sharing (and Danger of Oversharing) on LinkedIn
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This may be the last time you hear from me. As you [...]
New Year, Same Old You… But With a New Spin!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Happy New Year! As we bid farewell to the challenges of the [...]
Your B2B Naughty and Nice Lists
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! He's making a list He's checking it twice He's gonna find out [...]
The B2B Art of “Fake it Till You Make it”
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ugh. I hate it when I make a mistkae. I realize it's [...]
Cutting Through the Fog of Sales Objections
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been feeling flustered lately. Yes – more than usual. But it [...]
Know When to Abandon Ship on Your Leads
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Have you ever gone to a movie and realized halfway through that [...]
Don’t be a Turkey! Avoid these B2B Missteps
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! For many of us, this is a holiday week – the lead-up [...]
Colour Me Surprised: Colour Psychology in Branding
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Believe it or not, the holidays are right around the corner! Before [...]
Say Hello to Your Newest B2B Marketers
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What is it about water? Whether it's a lake, river, or ocean [...]
The Haunting of Meeting-Ghost House
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What scares you? What challenges or obstacles from your professional life occupy [...]
Voice and Video – Better Together
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Can we build it up? With Halloween only a week away, there's [...]
There’s Sales Strength in Voice
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's your Sunday night ritual? Many of us have them, and hopefully, [...]
Searching for that Special Someone
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Who does your dirty work? Okay, maybe not 'dirty work' – but [...]
The Art of SaaS: What Do You Pay?
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How much rent do you pay? No, I don't just mean an [...]
Keep It Up! The Value of Creating and Promoting Marketing Content
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that smell? Smells like coffee. It's the way many of us [...]
Dreamforce, AI and the Road Ahead
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've had the chance to see some great shows over the years. [...]
What Prospects Want from You (not what you want to give them)
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's that time of year. We start thinking about YTD – are [...]
Fighting Information Overload!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What is it about rainy summer days? Seems like we've had more [...]
B2B Messaging: Cutting Through the Noise
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Traveling back into the city after spending some days in the country [...]