2507, 2017

LinkedIn Has Started Offering Video and You Should Be Very Excited!

July 25th, 2017|

Long after all the other social media giants have adopted video sharing features, LinkedIn has finally jumped on the bandwagon. The business-centric social media network will now let users take and upload videos with the [...]

407, 2017

A B2C Social strategy isn’t going to cut it for your B2B audience

July 4th, 2017|

Social media started out at as a tool to communicate and stay in touch with friends, family, and colleagues. Eventually, it became popular among business-to-consumer companies to help find and communicate with their customers. Today [...]

3101, 2017

6 Steps to Market Your Experts and Bring Better Awareness to Your Brand

January 31st, 2017|

Use your Experts to your advantage Everyone seems to be so focused on marketing their online content that they forget to market themselves. Probably because creating great content takes time, but that’s no excuse. I [...]

1801, 2017

What is Account Based Marketing? Everyone’s doing it.

January 18th, 2017|

Introducing the upside down funnel. It seems that lead based marketing is a fish out of water and it’s just flopping around waiting to die. Ok, so maybe it’s still good for some uses. With [...]

110, 2015

LIVE FROM DREAMFORCE: 3 Ways the right data improves customer engagement

October 1st, 2015|

The biggest challenge any revenue-generating professional will face is connecting with a customer — via email, phone, social media, or in person — and actually getting them to listen. It has become a ‘skimming’ society [...]

708, 2015

Marketing Automation – Do I outsource or invest in my staff

August 7th, 2015|

As the market for marketing automation grows - platforms such as Pardot, Marketo and Eloqua help large businesses drive revenue by converting leads into customers. The marketing automation industry realized there was a market for [...]

2106, 2015

How Little Can you Spend on a Campaign – and still get results?

June 21st, 2015|

Popularity and Effectiveness of Digital Marketing   One of the most important aspects in marketing is content marketing. In order to have a great content marketing strategy, we have to write – and write LOTS! [...]