The B2B Lead Machine Webinar
Lead machine webinar coming in hot! Join Rick Endrulat for ‘5 Simple Steps to Building an Integrated Lead Engine to Grow Sales’. In this 20-minute webinar, learn how to build your own complete targeted content [...]
4 Common B2B Marketing Misconceptions – Debunked!
When it comes to digital B2B marketing, most people immediately think of B2C and the flashy tactics used to grab the attention of prospects. Businesses have been selling to businesses for a very long time. [...]
How Do You Define a Lead?
A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to [...]
How to Succeed in a Startup in 11 Steps
@c_blazquez posted this great infographic (by Anna Vital) about startups on twitter based on Paul Graham's essay: Startups in 13 Sentences. https://twitter.com/c_blazquez/status/892327223285493761 We thought we would provide our own take on Paul’s 13 Sentences on [...]
LinkedIn Has Started Offering Video and You Should Be Very Excited!
Long after all the other social media giants have adopted video sharing features, LinkedIn has finally jumped on the bandwagon. The business-centric social media network will now let users take and upload videos with the [...]
A B2C Social strategy isn’t going to cut it for your B2B audience
Social media started out at as a tool to communicate and stay in touch with friends, family, and colleagues. Eventually, it became popular among business-to-consumer companies to help find and communicate with their customers. Today [...]
7 Tips to Earn Higher Quality Leads.
Sales leads are what drive your business. You probably have a bunch of them pouring in already, but are they good, quality leads? Traditional sales and marketing strategies tend to focus on casting a wide [...]
How to Be the King of CASL
We have all encountered spam at some point or another while scrolling through the web or sifting through your email inbox. Some people - and even software - are really great at identifying it and [...]
6 Tips to Become a More Effective Salesperson
Sales calls are something that many people tend to avoid. Customers can now learn everything they need to know about a product through friends, industry peers and online research. Having to listen to sales pitches [...]
Why You Don’t Need a CRM*
What would you say your most crucial selling tool is in your day-to-day business? Chances are you don’t consider Customer Relationship Management (CRM) software to be such a big deal. The reality is, along with [...]
Do You Even Snap?
Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really [...]
Make Your Content Contagious With These 6 STEPPS
And hope that everyone catches it like the Flu. The Internet is bursting at the seams with content and information. It is important to stand out so you are getting the most out of your [...]
Graphic Design Tips For The Everyday Marketer
For those who have little-to-no graphic design skills. You’re in good hands because I am a pro... Not really but they tell me I’m pretty good. There has probably been a time where you had [...]
Video Will Dominate The Marketing Landscape This Year
Hop on the bandwagon, you're missing out! Last year we saw the importance of visual content, such as video, emphasized by the changes that took place across almost every major social network such as Facebook, [...]
6 Steps to Market Your Experts and Bring Better Awareness to Your Brand
Use your Experts to your advantage Everyone seems to be so focused on marketing their online content that they forget to market themselves. Probably because creating great content takes time, but that’s no excuse. I [...]
What is Account Based Marketing? Everyone’s doing it.
Introducing the upside down funnel. It seems that lead based marketing is a fish out of water and it’s just flopping around waiting to die. Ok, so maybe it’s still good for some uses. With [...]
How complacency is killing the Marketer
Overcome complacency. Achieve Marketing stardom. The biggest killer for any marketing department, marketing campaign, or marketing professional can best be described using one word — complacency. I’m guilty of it. If you’re honest with yourself, [...]
I’m hearing whispers they’re not happy with Marketing
Top 5 things you can do to stop the whispers. Any Marketer who has been on the job for more than a few months will have experienced this. Of course, most sales professionals can claim [...]
Top 5 reasons it’s not me…it’s you…said the Marketer
I’ve written about it before, and I’ll write about it again. It’s a popular discussion among us Marketers, not to mention a source of frustration. Every time I reach out to my network of respected [...]
Stop over-thinking it. Marketing is marketing.
One of the things I enjoy best about being a veteran marketer (that’s “marketing” for saying I’m old) is that I’ve had the chance to mentor and develop a lot of young marketers. It’s something [...]
What is a lead?
One of the biggest challenges I’ve ever had, as a veteran Vice President of Marketing, was getting consensus on how a lead is defined. This challenge occurred in almost every single organization I’ve ever been [...]
LIVE FROM DREAMFORCE: 3 Ways the right data improves customer engagement
The biggest challenge any revenue-generating professional will face is connecting with a customer — via email, phone, social media, or in person — and actually getting them to listen. It has become a ‘skimming’ society [...]
What you need to know about Display Campaigns
Everyday, each of us sees them, yet very few of us know much about them. I am talking about display ads (formerly called banner ads), Unlike search ads that rely on someone typing a keyword [...]
Why start blogging now?
I think of myself as someone usually on the front-end of the technology adoption curve. When I first studied Geoffrey Moore’s “Crossing the Chasm[i]” in business school, I remember completely identifying with those technology Innovators. [...]
Marketing Automation – Do I outsource or invest in my staff
As the market for marketing automation grows - platforms such as Pardot, Marketo and Eloqua help large businesses drive revenue by converting leads into customers. The marketing automation industry realized there was a market for [...]
Lead Generation Channels
Lead generation is one of the most important aspects of business development. It helps build your brand, gain awareness and most importantly, gets you that much closer to closing deals. With the rise of social [...]
How Little Can you Spend on a Campaign – and still get results?
Popularity and Effectiveness of Digital Marketing One of the most important aspects in marketing is content marketing. In order to have a great content marketing strategy, we have to write – and write LOTS! [...]
5 Lessons to Manage your Marketing Team
I’ve been a marketer for a long time, much of that spent as a senior executive. I’ve had large teams, small teams, and no teams. I’ve made many mistakes. I’ve even had employees come into [...]
My experience with gatekeepers
Working in sales, you are familiar with the gatekeeper. In my experience, I have learned the gatekeeper can be your best friend or your worst enemy. They will let you through to your target contact [...]
A B2B Marketer’s Word Jumble….Leads vs Deals
A B2B Marketer’s Word Jumble....Leads vs Deals What do leads and deals have in common? Well....same letters, different order? The image of a word jumble comes to mind - remember the word jumble? You would [...]
What should I blog about and does anybody care anymore
Earlier on, Rick wrote a post about WHY we are blogging - the end result - content. Blogs are everywhere! There are literally (figuratively) dogs writing blogs. Not kidding - check it out (Alfies Blog). [...]