Where is the Money Tree?

"Money don't grow on trees," says the song lyric. That means there is plenty of work for us marketing and sales types! It's Q4 so we can't slow down. Have a listen to this as we push forward. Here is what the experts are saying, and some takeaways from the past week: HubSpot Data - [...]

2020-10-19T13:17:57-04:00October 19th, 2020|Categories: Blog|Tags: , , |

B2B Innovations

Do you remember the scene in Back to the Future where Marty McFly travels back in time and visits his father (as a teenager), waking him up in the middle of the night? He's dressed as a space traveler, and puts headphones on him and plays the Walkman – blaring Eddie Van Halen guitar solos. [...]

2020-10-19T10:06:46-04:00October 13th, 2020|Categories: Blog|Tags: , , , |

What Do B2B Marketers Do Now? 4 Ways to Impact 2020 Sales

4 Proven Sales & Marketing Tactics to Impact Your 2020 B2B Sales RIGHT NOW The clock is ticking on 2020. What is actually generating B2B sales opportunities in the current unpredictable business environment? As companies fervently adapt to the global impact of COVID-19, one challenge remains – how do you effectively engage buyers to generate [...]

2020-09-08T16:39:59-04:00September 8th, 2020|Categories: Resource, Webinars|Tags: , , , , |

Getting B2B Sales Off Hold

We are dangerously close to Labor Day! With schools re-opening, the economy rebounding – are you feeling optimistic? I sometimes wish the summer would last forever – but the renewed energy and focus associated with September can be invigorating. Need an energy boost? Listen to this while you read through today – perhaps it’s just [...]

2020-08-29T10:02:57-04:00August 29th, 2020|Categories: Blog|Tags: , |

B2B Macro Shifts Underway

What’s your current theme song? Soundgarden’s "Outshined", and the line “I've kept the movie rolling” has been a kind of motto for me through these crazy times. Makes me think back to the first Lollapalooza concert tour – summer of 1991… 29 years ago! Sadly, that was Jane’s Addiction's farewell tour. Since I’ve recently shared [...]

2020-07-27T12:58:32-04:00July 27th, 2020|Categories: Blog|Tags: , , |

B2B Strategic Framework for Revenue Growth

What’s your getaway pleasure? In the summer heat, I want to be on the lake - it makes me feel insulated, safe, and at peace. As we see economic re-openings progressing (and regressing) across the continent, it feels like waves rolling in and out on a windy day. So while you read on, listen to [...]

2020-07-20T12:30:00-04:00July 20th, 2020|Categories: Blog|Tags: , , |

Is The B2B Marketing Drumbeat Getting Louder?

What’s new in the B2B space this week? How are you and your teams coping with your own B2B sales and marketing ramp-up? It feels like the drumbeat is finally starting to get a bit louder in the marketplace. With the economy opening further, many of my clients are eager to continue ramping up their [...]

2020-06-15T15:20:30-04:00June 15th, 2020|Categories: Blog|Tags: , , , , |

Finding Positive B2B Marketing and Sales Signals

Its been such a busy week! I admit that I didn’t make it to the drive-in – maybe the next staff meeting? There's lots to discuss, so grab your popcorn or coffee, and let’s get right to it! Venture Funding During the Pandemic As someone that works with many tech companies, I find it encouraging [...]

2020-06-08T12:51:51-04:00June 8th, 2020|Categories: Blog|Tags: , , , |

What Do B2B Marketers Do Now? May 2020

Critical Success Factors for Business Recovery and Growth After the downturn, now what? Businesses are looking for insight into strategies they can implement to help them recover and ultimately grow – from concrete demand generation ideas and tactics to high-level growth strategies. In this brief webinar, we’re bringing together two experts who will share practical [...]

2020-06-04T19:01:26-04:00June 4th, 2020|Categories: Resource, Webinars|Tags: , , , |

The Rebirth of the Drive-in and the Pursuit of Closed Deals

Can you believe it's June already? As yet another sign of the strange times we’re living in, last week I happened to see a story from Entertainment Weekly about how a low-budget horror movie had become America's No. 1 film. How? Drive-ins! With typical movie theaters closed and the postponement of major blockbusters, it’s led [...]

2020-06-01T17:02:36-04:00June 1st, 2020|Categories: Blog|Tags: , , , |

Finding Promise in 2020 B2B Marketing and Sales

I've been waking up early a lot lately. And this week I saw the sun rise over the water and couldn't help but think about it symbolically - the promise of a new day. As the economy starts to open up globally, similarly, I’m sure we’re all hoping for the promise of better times! I’m [...]

2020-05-18T14:20:58-04:00May 18th, 2020|Categories: Blog|Tags: , , , |

What Do B2B Marketers Do Now? (Webinar)

REGISTER NOW! Critical Success Factors for Business Recovery and Growth After the downturn, now what? Businesses are looking for insight into strategies they can implement to help them recover and ultimately grow – from concrete demand generation ideas and tactics to high-level growth strategies. On May 27 at 2:00pm, we’re bringing together two experts who [...]

2020-05-18T13:38:39-04:00May 11th, 2020|Categories: Blog|Tags: , , , |

Snow in May and the Current Realities of B2B Sales & Marketing in 2020

It's snowing here this morning. Yup. Snow. And not just a little. Sure, it will only last for the day, but it feels like a HUGE setback. We're all looking forward to warmer weather, sunshine, and better times...but the snow just seems like a huge kick in the...ahem. You know what I mean. But on [...]

2020-05-11T10:57:48-04:00May 11th, 2020|Categories: Blog|Tags: , , , |