Cultivating Your Leads Garden

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Spring is officially here! Maybe you're the same as me – the rain might get you down, but you know that warmer weather is on its way! Are your revenues growing as well [...]

2021-04-05T08:42:58-04:00March 29th, 2021|Categories: Blog|Tags: , , , , , |

The Cost of the Data Retrofit

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! My team threw down a challenge for me this week. They asked me to use as many song references as possible from our featured artist in this week's email without being too [...]

2021-03-15T10:06:30-04:00March 15th, 2021|Categories: Blog|Tags: , , , , |

Overcoming Bad Data

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We're all busy. But how busy are we... really? Are we moving things forward on a daily basis, or just going through the motions? With almost a year of various levels of [...]

2021-03-08T19:14:55-05:00March 8th, 2021|Categories: Blog|Tags: , , , , , , , |

What Do B2B Marketers Do Now? Choosing the Right B2B Demand Gen Strategy

Which B2B Demand Generation Strategy Is Right For You? Are you focused on growing sales? Do you want to target the right people at the right companies and maximize your ROI? Is Account-Based Marketing (ABM) right for you? Choosing the correct B2B demand generation strategy that supports your sales and marketing objectives is critical to [...]

Audience Growth and Trigger Cities

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ever feel like you're surrounded by predators, always fighting for every little win? The beginning of the year is a great time to swim without looking back and focus on what's ahead. [...]

2021-02-22T19:55:11-05:00February 22nd, 2021|Categories: Blog|Tags: , , , , |

Human and Digital for Customer Experience

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It was Groundhog Day last week. Many would argue that we’ve been reliving Groundhog Day since this pandemic hit! Regardless of the prediction of your favourite groundhog, I think we all need [...]

2021-02-08T09:14:06-05:00February 8th, 2021|Categories: Blog|Tags: , , , , |

Aligning Sales and Marketing

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Monday mornings can be challenging at the best of times. Cranking this song by Lenny Kravitz is bound to get you moving and motivated for a brand new month! Listen with me [...]

Growing Revenue with New Streams

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It seems like 2021 is turning into the year of looking forward – as we focus on the destination a little up the road. I don’t usually like to feature an artist [...]

2021-01-25T09:25:01-05:00January 25th, 2021|Categories: Blog|Tags: , , , , |

Six Tips to Become a More Effective Salesperson

I hate to admit this, but I've been in sales for more than 20 years. It can sometimes feel like you're on a rollercoaster ride! I see many sales "professionals" not putting in the effort to hone their craft. This was posted way back, but is still very relevant today and worthy of a repost. [...]

2021-01-21T11:33:58-05:00January 21st, 2021|Categories: Blog|Tags: , , , |

Adapting to Shorter Attention Spans

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever feel like you’re on a different planet? Walking through the Virtual Causeway offices lately, it feels like I'm walking on the moon – with everyone working from home, it’s [...]

2021-01-18T14:06:08-05:00January 18th, 2021|Categories: Blog|Tags: , , , |

6 Steps to Market Your Experts and Boost Your Brand Awareness

As I coach management teams and executives, I realize that sometimes their personal brand gets lost as they enable the success of others. Brand management extends beyond just the product. Never forget – YOU are your own Brand and YOU need to sustain effort into keeping your brand relevant and well-positioned. With so much noise [...]

2021-01-19T14:09:38-05:00January 14th, 2021|Categories: Blog|Tags: , , , , , |

My Experiences with Gatekeepers

The gatekeeper – friend or foe? I'm asked about this every day by our inside team or are clients! The gatekeeper can be your best friend. I'm here to tell you how you can turn gatekeepers into your advocate and ally. Today, most gatekeepers have absolute power over the phone, e-mail system, calendar, and marketing [...]

2020-12-17T14:25:07-05:00December 17th, 2020|Categories: Blog|Tags: , |

Lessons in B2B Growth

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Congratulations, you've made it to December 2020! I hope your organization has weathered the storm and figured out how to make things happen. Otherwise, we could be in for a long December! [...]

2020-12-07T09:21:52-05:00December 7th, 2020|Categories: Blog|Tags: , , , |

Can I Have Some B2B Sales Remedy?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What’s the remedy for this past kind of week? I think we’re all burnt out. So for a breather, let’s just listen to this cool song by The Black Crowes and hope [...]

2020-11-09T09:29:34-05:00November 9th, 2020|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? Convert Your B2B Leads Like the Pros

Best Practices in Lead Follow-up and Nurturing Is your B2B lead pipeline stuck? Do you need to get your existing inbound or outbound leads moving again to close more business? Our conversation was so AWESOME that it went over our usual 29-minute limit. So we made an exception this one time! Check out our webinar [...]

2020-11-05T15:15:20-05:00November 5th, 2020|Categories: Resource, Webinars|Tags: , , , , |

HubSpot Data and Holiday Blues

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we slide into the second half of Q4 2020, are you churning and burning with activity? Can your team go the distance? Give this awesome song by Cake a listen as [...]

2020-11-09T09:10:20-05:00November 2nd, 2020|Categories: Blog|Tags: , , , , |

The Changing SDR Role

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's me against the world. At least that's how I feel sometimes when I'm staring down Q4! Can you relate? This week I've got some ideas to help in planning a better [...]

2020-10-26T09:45:00-04:00October 26th, 2020|Categories: Blog|Tags: , , , , |

Where is the Money Tree?

"Money don't grow on trees," says the song lyric. That means there is plenty of work for us marketing and sales types! It's Q4 so we can't slow down. Have a listen to this as we push forward. Here is what the experts are saying, and some takeaways from the past week: HubSpot Data - [...]

2020-10-26T08:52:07-04:00October 19th, 2020|Categories: Blog|Tags: , , , |

B2B Innovations

Do you remember the scene in Back to the Future where Marty McFly travels back in time and visits his father (as a teenager), waking him up in the middle of the night? He's dressed as a space traveler, and puts headphones on him and plays the Walkman – blaring Eddie Van Halen guitar solos. [...]

2020-11-09T10:19:19-05:00October 13th, 2020|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? 4 Ways to Impact 2020 Sales

4 Proven Sales & Marketing Tactics to Impact Your 2020 B2B Sales RIGHT NOW The clock is ticking on 2020. What is actually generating B2B sales opportunities in the current unpredictable business environment? As companies fervently adapt to the global impact of COVID-19, one challenge remains – how do you effectively engage buyers to generate [...]

2020-11-06T09:08:34-05:00September 8th, 2020|Categories: Resource, Webinars|Tags: , , , , |

Getting B2B Sales Off Hold

We are dangerously close to Labor Day! With schools re-opening, the economy rebounding – are you feeling optimistic? I sometimes wish the summer would last forever – but the renewed energy and focus associated with September can be invigorating. Need an energy boost? Listen to this while you read through today – perhaps it’s just [...]

2020-11-09T10:27:43-05:00August 29th, 2020|Categories: Blog|Tags: , , |

B2B Macro Shifts Underway

What’s your current theme song? Soundgarden’s "Outshined", and the line “I've kept the movie rolling” has been a kind of motto for me through these crazy times. Makes me think back to the first Lollapalooza concert tour – summer of 1991… 29 years ago! Sadly, that was Jane’s Addiction's farewell tour. Since I’ve recently shared [...]

2020-11-09T10:47:50-05:00July 27th, 2020|Categories: Blog|Tags: , , , |

B2B Strategic Framework for Revenue Growth

What’s your getaway pleasure? In the summer heat, I want to be on the lake - it makes me feel insulated, safe, and at peace. As we see economic re-openings progressing (and regressing) across the continent, it feels like waves rolling in and out on a windy day. So while you read on, listen to [...]

2020-11-09T10:48:01-05:00July 20th, 2020|Categories: Blog|Tags: , , , |

Is The B2B Marketing Drumbeat Getting Louder?

What’s new in the B2B space this week? How are you and your teams coping with your own B2B sales and marketing ramp-up? It feels like the drumbeat is finally starting to get a bit louder in the marketplace. With the economy opening further, many of my clients are eager to continue ramping up their [...]

2020-11-09T10:50:23-05:00June 15th, 2020|Categories: Blog|Tags: , , , , , |

Finding Positive B2B Marketing and Sales Signals

Its been such a busy week! I admit that I didn’t make it to the drive-in – maybe the next staff meeting? There's lots to discuss, so grab your popcorn or coffee, and let’s get right to it! Venture Funding During the Pandemic As someone that works with many tech companies, I find it encouraging [...]

2020-11-09T10:50:29-05:00June 8th, 2020|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? May 2020

Critical Success Factors for Business Recovery and Growth After the downturn, now what? Businesses are looking for insight into strategies they can implement to help them recover and ultimately grow – from concrete demand generation ideas and tactics to high-level growth strategies. In this brief webinar, we’re bringing together two experts who will share practical [...]

2020-06-04T19:01:26-04:00June 4th, 2020|Categories: Resource, Webinars|Tags: , , , |

The Rebirth of the Drive-in and the Pursuit of Closed Deals

Can you believe it's June already? As yet another sign of the strange times we’re living in, last week I happened to see a story from Entertainment Weekly about how a low-budget horror movie had become America's No. 1 film. How? Drive-ins! With typical movie theaters closed and the postponement of major blockbusters, it’s led [...]

2020-11-09T10:58:46-05:00June 1st, 2020|Categories: Blog|Tags: , , , , |

Finding Promise in 2020 B2B Marketing and Sales

I've been waking up early a lot lately. And this week I saw the sun rise over the water and couldn't help but think about it symbolically - the promise of a new day. As the economy starts to open up globally, similarly, I’m sure we’re all hoping for the promise of better times! I’m [...]

2020-11-09T10:59:07-05:00May 18th, 2020|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? (Webinar)

REGISTER NOW! Critical Success Factors for Business Recovery and Growth After the downturn, now what? Businesses are looking for insight into strategies they can implement to help them recover and ultimately grow – from concrete demand generation ideas and tactics to high-level growth strategies. On May 27 at 2:00pm, we’re bringing together two experts who [...]

2020-05-18T13:38:39-04:00May 11th, 2020|Categories: Blog|Tags: , , , |

Snow in May and the Current Realities of B2B Sales & Marketing in 2020

It's snowing here this morning. Yup. Snow. And not just a little. Sure, it will only last for the day, but it feels like a HUGE setback. We're all looking forward to warmer weather, sunshine, and better times...but the snow just seems like a huge kick in the...ahem. You know what I mean. But on [...]

2020-11-09T10:59:19-05:00May 11th, 2020|Categories: Blog|Tags: , , , , |