About Thomas Krol

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So far Thomas Krol has created 181 blog entries.

The Value of Sharing (and Danger of Oversharing) on LinkedIn

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This may be the last time you hear from me. As you may know, the Smashing Pumpkins are looking for a new guitarist, and maybe it's finally time to throw my hat [...]

2024-01-15T10:03:59-05:00January 15th, 2024|Categories: Blog|Tags: , , , , , |

New Year, Same Old You… But With a New Spin!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Happy New Year! As we bid farewell to the challenges of the past year, we step into 2024 with renewed optimism, energy, and a commitment to achieving unparalleled success. I trust you [...]

2024-01-08T13:37:43-05:00January 8th, 2024|Categories: Blog|Tags: , , , , |

Your B2B Naughty and Nice Lists

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! He's making a list He's checking it twice He's gonna find out who's naughty or nice 'Tis the season! This is the last you'll hear from me in 2023 – and I [...]

2023-12-18T10:23:50-05:00December 18th, 2023|Categories: Blog|Tags: , , , , |

The B2B Art of “Fake it Till You Make it”

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ugh. I hate it when I make a mistkae. I realize it's unavoidable. Sometimes you just need to shake it off and move on – especially when it comes to client deliverables. [...]

2023-12-11T13:50:07-05:00December 11th, 2023|Categories: Blog|Tags: , , |

Cutting Through the Fog of Sales Objections

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been feeling flustered lately. Yes – more than usual. But it seems like I'm not alone. I've seen many articles talking about this 'cognitive fog' that more and more of us [...]

2023-12-04T09:52:55-05:00December 4th, 2023|Categories: Blog|Tags: , , , , |

Know When to Abandon Ship on Your Leads

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Have you ever gone to a movie and realized halfway through that it wasn't going to get any better? You tell yourself to just get up and leave, but you don't. Come [...]

2023-11-27T10:03:47-05:00November 27th, 2023|Categories: Blog|Tags: , , , , |

Don’t be a Turkey! Avoid these B2B Missteps

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! For many of us, this is a holiday week – the lead-up to Thanksgiving. A time to give thanks (hence the name), spend time with family (away from work!) and consume large [...]

2023-11-21T08:38:49-05:00November 20th, 2023|Categories: Blog|Tags: , , |

Colour Me Surprised: Colour Psychology in Branding

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Believe it or not, the holidays are right around the corner! Before you know it, we'll be celebrating a new year. You may have heard the quote, "procrastination is the thief of [...]

2023-11-13T10:19:00-05:00November 13th, 2023|Categories: Blog|Tags: , , , , |

Say Hello to Your Newest B2B Marketers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What is it about water? Whether it's a lake, river, or ocean – it's always held a special place in the human psyche. It's a source of nourishment, a medium for exploration, [...]

2023-11-06T11:53:35-05:00November 6th, 2023|Categories: Blog|Tags: , , , , |

The Haunting of Meeting-Ghost House

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What scares you? What challenges or obstacles from your professional life occupy your dreams (or haunt your nightmares)? Hopefully handing over the reins for this week's blog post won't keep Rick up [...]

2023-11-06T11:41:47-05:00October 30th, 2023|Categories: Blog|Tags: , , , , , |

Voice and Video – Better Together

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Can we build it up? With Halloween only a week away, there's a race to close out Q4 strong. While the pressure to meet year-end goals can be intense, it's also a [...]

2023-10-23T10:21:22-04:00October 23rd, 2023|Categories: Blog|Tags: , , , , , |

There’s Sales Strength in Voice

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's your Sunday night ritual? Many of us have them, and hopefully, yours isn't just sitting at home feeling anxious about the upcoming work week! Growing up, Sunday nights in my household [...]

2023-10-23T09:57:56-04:00October 16th, 2023|Categories: Blog|Tags: , , , |

Searching for that Special Someone

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Who does your dirty work? Okay, maybe not 'dirty work' – but who helps you get stuff done? Sure – we have co-workers and employees – but what about those contractors, vendors, [...]

2023-10-10T15:41:34-04:00October 9th, 2023|Categories: Blog|Tags: , , , , , |

The Art of SaaS: What Do You Pay?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How much rent do you pay? No, I don't just mean an apartment or housing. In our business lives we 'rent' many things. Equipment? Office space? How about software? The whole SaaS [...]

2023-10-02T10:02:04-04:00October 2nd, 2023|Categories: Blog|Tags: , , , , , |

Keep It Up! The Value of Creating and Promoting Marketing Content

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that smell? Smells like coffee. It's the way many of us start the morning – and especially on a soon-to-be busy Monday morning, the extra caffeine jolt is not only welcome [...]

2023-09-25T11:19:09-04:00September 25th, 2023|Categories: Blog|Tags: , , , |

Dreamforce, AI and the Road Ahead

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've had the chance to see some great shows over the years. And many of these occurred at Salesforce's Dreamforce conference. Well – it's that time of year again – give this [...]

2023-09-18T11:19:38-04:00September 18th, 2023|Categories: Blog|Tags: , , , , |

What Prospects Want from You (not what you want to give them)

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's that time of year. We start thinking about YTD – are we on track for goals? What have we accomplished? Try to take a little break from all of that ringing [...]

2023-09-18T11:02:07-04:00September 11th, 2023|Categories: Blog|Tags: , , |

Fighting Information Overload!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What is it about rainy summer days? Seems like we've had more than our fair share of them this year. They're even more annoying when you're at the beach, the lake, the [...]

2023-09-18T10:32:38-04:00September 4th, 2023|Categories: Blog|Tags: , , , |

B2B Messaging: Cutting Through the Noise

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Traveling back into the city after spending some days in the country (or in my case, at the lake) is always a shock. The noise – it hits me hard! You don't [...]

2023-08-28T11:04:41-04:00August 28th, 2023|Categories: Blog|Tags: , , , , |

Squeeze the Most out of Summer (and Sales)

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! If you're like me (or my employees) you are trying to squeeze as much out of summer as possible. And hopefully, you're enjoying the great outdoors this morning and not succumbing to [...]

2023-08-08T10:15:27-04:00August 8th, 2023|Categories: Blog|Tags: , , , , , |

Draw in Customers with Reputation and Relationship

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Mick Jagger just had a huge birthday. Wow – the bad boy of rock and roll that sang against the establishment is now an 80-year-old British Knight! Do you think these original [...]

2023-07-31T10:08:52-04:00July 31st, 2023|Categories: Blog|Tags: , , , |

Have You Done a B2B Temperature Check?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! During these scorching summer days, let's take a moment to check our collective B2B temperature. Just as monitoring your body temperature can help detect disease or sickness, so can monitoring various factors [...]

First Impressions of Threads

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ahh… the hot and lazy days of summer… when we all take a couple months off until September and the B2B rush starts again – Not so fast! It's been BUSY! And [...]

2023-07-17T10:01:22-04:00July 17th, 2023|Categories: Blog|Tags: , , , , , |

What B2B Can Learn from VHS

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How often do you give a shout-out to one of your customers? How about an employee? A business partner? I try to when I can (see breadcrumbs.io mention later in this blog!) [...]

2023-07-10T10:21:06-04:00July 10th, 2023|Categories: Blog|Tags: , , , |

B2B Trends: When it Rains, it Pours!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Summer's here! Wow – can you believe we're halfway through the year already? Feels like just yesterday we were working through our 2023 sales and marketing plans! Are you sailing into the [...]

Getting the Band Back Together: Winning Back B2B Clients

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I love it when a past client comes back. It's a great feeling – like getting the band back together! How do you create that same feeling with a NEW client? And [...]

2023-06-19T11:20:06-04:00June 19th, 2023|Categories: Blog|Tags: , , , , |

AI: The B2B Worm for your Early Bird

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I love getting emails. Well, I get so many that I can't keep up. BUT I love to see how competitors, vendors, clients, and other B2B firms are messaging their offerings and [...]

2023-06-12T10:33:06-04:00June 12th, 2023|Categories: Blog|Tags: , , , , , , , |

The Satisfaction of B2B Expertise

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's great to check things off your list. The satisfaction of completing something. Mowing the lawn. Fixing the leaky faucet. But building that kick-ass Excel spreadsheet? Seeing your accomplishment is so important. [...]

2023-06-05T10:07:27-04:00June 5th, 2023|Categories: Blog|Tags: , , , , |

Reflections on Demand Generation

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Memorial Day isn't just about barbecues and the start of summer. For many, it's a day of reflection and contemplation. As marketers, how often do we reflect on the past and think about [...]

2023-05-29T14:29:16-04:00May 29th, 2023|Categories: Blog|Tags: , , , , |

Need to Grab Your Leads’ Attention? Make Waves!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I feel like I've been talking about the weather a lot lately. A sign of old age? Who knows – but I do know that some days feel much more productive than [...]

2023-05-29T10:44:17-04:00May 22nd, 2023|Categories: Blog|Tags: , , , , |

Heads or Tails? AI and the Long Tail

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What marketer hasn't been swept up in the AI craze? Maybe it can make our jobs easier. Maybe it can help us hit our sales numbers. Or maybe it's a big distraction… [...]

2023-05-29T10:22:26-04:00May 15th, 2023|Categories: Blog|Tags: , , , , , |

Let the Rain Fall Down and Wake Your (Sales) Teams

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! There sure are a lot of songs about rain. What is it about rain that makes us want to sing about it? After last week's blog, I've had tons of feedback and [...]

2023-05-08T17:17:57-04:00May 8th, 2023|Categories: Blog|Tags: , , , |

Marketing, Whether the Weather is Good or Bad

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's been raining here the past few days. It's nice to see the warmer weather reappear, but hard not to let the gloomy skies get you down. Do you notice any swings [...]

2023-05-01T15:18:07-04:00May 1st, 2023|Categories: Blog|Tags: , , , , , |

Marketing Lessons from Grocery and Guitars

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a Trader Joe's the other day. There aren't any near where I live, so when I travel and there's a store nearby, I always stock up. What brands would [...]

2023-04-26T13:50:08-04:00April 24th, 2023|Categories: Blog|Tags: , , , |

Check your B2B Rear-view and Blind Spots

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How often do you check your rear-view mirror? It's impossible to safely drive a car while focusing on that view – and only seeing where you've been is a terrible way to [...]

2023-04-17T09:47:31-04:00April 17th, 2023|Categories: Blog|Tags: , , , , , , |

B2B, Musicians and the Shared Headache of Work Permits

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As marketers, we need to have thick skin. Social media comments, clients, co-workers, vendors – lots of potential for stress. As a B2B pro, you need to roll with it, right? Or [...]

2023-03-20T11:49:19-04:00March 20th, 2023|Categories: Blog|Tags: , , , , |

Scarcity and FOMO in B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Wake up. Get ready. Rush kids out the door. Rush to work. Rush to your first meeting. It's a daily routine for many. Throw in a seasonal time change, and it makes [...]

2023-03-13T13:50:27-04:00March 13th, 2023|Categories: Blog|Tags: , , , , |

The Fallacy of (No) Factions

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that literary term for when human emotions are attributed to aspects of nature, like the weather? Pathetic fallacy. Right. I can thank my English Lit degree (and Google) for that. Perhaps [...]

2023-03-06T10:31:33-05:00March 6th, 2023|Categories: Blog|Tags: , , , |

Keep Your Sales Team in the Pocket

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The English language fascinates me. Words can have different spellings but sound the same, the same spellings but sound different, and all have different meanings… and idioms can confound even native English [...]

2023-02-27T10:09:01-05:00February 27th, 2023|Categories: Blog|Tags: , , , , |

Innovation: the key to, well, innovating!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Family Day? Presidents' Day? Depending on where you are, you may be at home relaxing today, sitting alone in your pyjamas. Or you might be in the office like any old Monday. [...]

2023-03-06T09:47:42-05:00February 20th, 2023|Categories: Blog|Tags: , , |

Buyer Behaviour: Understanding leads to Connection

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a concert the other day and a fan held her phone up to take a video. An usher pounced within seconds, grabbing her phone and ordering her to stop. [...]

2023-02-13T11:35:57-05:00February 13th, 2023|Categories: Blog|Tags: , , , |

Revisiting those Old Marketing Channels

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Now check this out: I received a fax the other day. That's right – a fax. I don't have an actual fax machine, but apparently I'm still paying for an eFax service [...]

2023-02-06T10:12:29-05:00February 6th, 2023|Categories: Blog|Tags: , , , , , |

Smart Speakers and Intent Data

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Can you hear that? Every time I ask Alexa to do something, I wonder – who's listening? Where's this data going? And when I start my car every morning, I get a [...]

2023-01-30T10:53:36-05:00January 30th, 2023|Categories: Blog|Tags: , , , , |

Meetings and the Math of Music

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Wow. Time flies. Today is this newsletter's sesquicentennial! 150 weeks of B2B tech, sales, marketing, and music. This all started as a way to stay in touch with my peers, share, and [...]

2023-01-23T10:05:46-05:00January 23rd, 2023|Categories: Blog|Tags: , , , |

Controlling Your Brand

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you have a favourite t-shirt? Hat? Maybe it's from your favourite team. Or that band you supported back in the day when nobody knew them. Whatever it is, we seem to [...]

Need to Succeed? Allow Ramp-up Time!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! On this date... ...something exceptional happened. What, you may ask? Well – there's always SOMETHING – google it and you'll get a huge list of big moments on any given date. How [...]

2023-01-09T10:04:52-05:00January 9th, 2023|Categories: Blog|Tags: , , , , , , |

Key Change to Marketing Content

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How can you tell when a lead singer is at your door? They can't find the key, and they never know when to come in… 😊 Okay, okay – maybe that was [...]

2022-12-19T10:17:54-05:00December 19th, 2022|Categories: Blog|Tags: , , , |

Reviewing B2B Sales Benchmarks

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a concert the other night. The singer, Edwin, told the audience it was five years to the day since they had last played at that venue. And then quickly [...]

2022-12-12T11:46:24-05:00December 12th, 2022|Categories: Blog|Tags: , , , , |

‘Tis the Season to Keep Leads Flowing

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! First things first, why are we obsessed with Mondays? Monday mornings – the subject of many a song or story. Why such pain? Maybe it's the rush to get the garbage out [...]

2022-12-12T11:35:24-05:00December 5th, 2022|Categories: Blog|Tags: , , , , , |

Is It the End of the Line for Twitter?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! "I quit." That phrase has so many potential meanings. Quitting a bad habit? Resigning from your job? Or giving up on a resolution that you just can't see through… Whatever the definition, [...]

2022-11-21T10:25:56-05:00November 21st, 2022|Categories: Blog|Tags: , , , , |

Hungry for Leads? Best Times to Call

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The most recent Rock & Roll Hall of Fame inductees were celebrated this past week. Every year there seems to be debate about the relevance of these awards – and all entertainment [...]

2022-12-12T09:37:03-05:00November 14th, 2022|Categories: Blog|Tags: , , , , , , , |

Doing the B2B Evolution

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Maybe it's age or simply the accessibility of online information – but I feel like my memory isn't nearly what it used to be. But why should it be? If I need [...]

When B2B Gets Spooky

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Happy Halloween! As the days grow shorter and shadows grow longer, we recognize the start of Spooky Season. Many celebrate by watching their favorite scary movies, decorating for Halloween, and heading to [...]

2022-11-07T08:54:31-05:00October 31st, 2022|Categories: Blog|Tags: , , , , |

The Dying Art of Attention to Detail

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Is attention to detail becoming a dying art in B2B? Call me crazy, but I've seen a disappointing drop in quality in a lot of the marketing I see. Is it acceptable [...]

2022-10-24T09:22:49-04:00October 24th, 2022|Categories: Blog|Tags: , , , , , |

The B2B Upgrade

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The world has become more connected – without a doubt. But it's also noisier and more complex. How do you cut through that noise in this mad world? Are your customers or [...]

2022-10-17T11:37:48-04:00October 17th, 2022|Categories: Blog|Tags: , , , , , , |

On-demand Content? Focus on Quality over Quantity

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! When's the last time you thanked a client for being a customer? Your clients have many options and they chose you! Do you even know why they chose to work with you? [...]

Marketing Life, Death & Rebirth

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The days are getting shorter. The air is getting colder. In spite of the emotional turmoil of the change of seasons, there's something about the freshness and energy in the air this [...]

2022-10-03T13:17:33-04:00October 3rd, 2022|Categories: Blog|Tags: , , , , |

The B2B Live Event – A Comeback Story

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's hard to believe it's late September already. The days are still sunny and warm, but things get a little bit back to a routine. School is back in session, trips have [...]

2022-09-26T10:20:17-04:00September 26th, 2022|Categories: Blog|Tags: , , , , , |

Product-Led Growth: Don’t Let Misconceptions Lead You Astray

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! There's a lot of talk right now about scarcity marketing – the idea of limiting the supply of a product, whether it be through restricting availability to a certain time frame or [...]

2022-09-19T10:01:44-04:00September 19th, 2022|Categories: Blog|Tags: , , , , , |

Living in the (B2B) Future

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Well, it's been a wild ride in the media the last few days with all eyes gazing across the Atlantic. When there is so much going on, and such a frenzy, it's [...]

2022-09-12T11:32:08-04:00September 12th, 2022|Categories: Blog|Tags: , , , |

Do Your Best to Connect

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! For many, this weekend marked the end of summer. This magical switch is flipped in our collective consciousness, and we immediately return to business mode, right? For years I've tried to condition [...]

2022-09-06T08:39:20-04:00September 5th, 2022|Categories: Blog|Tags: , , , , , , , |

Lead Gen on Summer Vacation?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Late summer has such a different vibe. The days are hot and hazy, and the beaches are packed – but you can sense the approach of autumn. Maybe it's that back-to-school anxiety [...]

2022-08-29T10:59:00-04:00August 29th, 2022|Categories: Blog|Tags: , , , , , |

Disrupting Your Pattern

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How often do you mix up your routine? There's something about getting outside your usual comfort zone, or work environment, to mix things up. You'll see things in a different way. I [...]

2022-08-22T12:07:00-04:00August 22nd, 2022|Categories: Blog|Tags: , , , , , |

Thriving in a Sales Wasteland

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This time of year can be tough for business. Many take vacations now to enjoy those hot, hazy days of summer. But September (and the end of quarter!) is right around the [...]

2022-08-15T10:49:38-04:00August 15th, 2022|Categories: Blog|Tags: , , , , , |

Bring Those Leads over the Finish Line!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's the most you've ever paid for a concert ticket? An informal poll with friends and colleagues surprised me! Ticket prices are skyrocketing this year and it's shocking. But – if the [...]

2022-08-15T10:30:26-04:00August 8th, 2022|Categories: Blog|Tags: , , , |

The Balancing Act of Price Increase Campaigns

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! In music, counterpoint is when two or more musical lines complement each other but act independently. Sometimes I see sales and marketing the same way – connected yet marching to their own [...]

Demand Increasing Rapidly? Don’t Panic!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've spent some time over the past week staring at the lake – the movement of the waves, the reflections on the water, boats in the sun – it seems different throughout [...]

Back to the ’90s – B2Bs and CDs

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I like to people watch. And this time of year I find myself grabbing food at a roadside stand every once in a while. Have you ever noticed that some people get [...]

2022-07-11T09:36:04-04:00July 11th, 2022|Categories: Blog|Tags: , , |

B2B Influencers: Your Third-Party Horn Tooter

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It seems like I spend an inordinate amount of time doing yard work – how about you? I sure hope that at some point it slows down so we can enjoy the [...]

2022-06-27T10:04:23-04:00June 27th, 2022|Categories: Blog|Tags: , , , , |

Act Now – But Plan for Later

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! David Bowie once said, "Tomorrow belongs to those who can hear it coming." Can you hear it coming? Or are your ears still ringing from the aftermath of your latest quarterly results? [...]

2022-06-20T14:05:25-04:00June 20th, 2022|Categories: Blog|Tags: , , , |

Take Flight with New Marketing Channels

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was sitting outside at the lake on the weekend, scrolling through social media on my phone. A huge heron caused a commotion on the shoreline as it took off. As I [...]

Facing Down the Sales Prospect Zombie Apocalypse

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Is it worth marketing to your audience when most of them are celebrating a holiday? Or is it important to keep up the routine and schedule? Not sure... but I sincerely hope [...]

2022-06-06T10:39:01-04:00May 30th, 2022|Categories: Blog|Tags: , , , |

Striking a Balance with Quantity and Quality

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Quantity vs. Quality. That age-old debate. If I'd let my sales colleagues dictate spend over the years, I'm not sure any of those companies would still exist – but we certainly would have [...]

Breakups: Hard Lessons Made Easy for B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been on a kick since I was at #forrb2bsummit in Austin. I've been inspired – in many ways. Re-evaluating our marketing tech stack; implementing some new strategies with our clients; sharing [...]

2022-05-20T14:40:51-04:00May 16th, 2022|Categories: Blog|Tags: , , , , , , , , |

Map Your Organization to Your Customers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Were you at Forrester B2B Summit last week in Austin? Over 2000 marketers convened last week at the conference – and the excitement was palpable. Was it the research? New technologies unveiled? [...]

The Streaming Victor, Spotify

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I'm excited. I'm off to a conference this week and going to see how 'back to normal' things are in the B2B event world. I'll report back next week, but it seems [...]

Marketing Content Mass Production

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Things really are a team effort around here. I'm sure it's the same at your organization – collaborating on content, customer activities, and marketing programs, to name a few. Nothing is more [...]

Make Your B2B Marketing the Stuff of Legends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I couldn't come up with an intro this week. Not sure why, but it was tough. And I feel like I need to make it good since my colleagues did such a [...]

Be the Destination in your Buyer’s Journey

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Life has a funny way of throwing you curveballs when you least expect it. And picking yourself back up can be one heck of a challenge. But without fail, the trees will [...]

2022-05-20T14:32:12-04:00March 28th, 2022|Categories: Blog|Tags: , , , , , |

The Right Channel Partners – Trust ‘The Man Behind the Curtain’

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Take a deep breath in and lift your head to the sky... breathe out... do you feel that? Birds chirping, blue skies, fresh air – the first signs of spring are finally here! [...]

Profanity’s Professional Proliferation

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever start an email and just sit there waiting for the words to magically appear? Sometimes they present themselves to you in the strangest of places... while cooking dinner, while [...]

2022-05-20T14:30:20-04:00March 14th, 2022|Categories: Blog|Tags: , , , , , |

What Matters to your Customers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I saw the Rolling Stones UNZIPPED exhibit earlier this year. As a fan, it was cool to see an exhibit dedicated to the musical, business, and creative lives of one of the [...]

2022-05-20T14:28:16-04:00March 7th, 2022|Categories: Blog|Tags: , , , , |

Don’t Panic! MarTech Heating Up

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A client reached out this week and asked if I could help them out. They had a proposal in front of them from December of 2020, and wanted to know if we [...]

2022-05-20T14:28:10-04:00February 28th, 2022|Categories: Blog|Tags: , , , , , , , |

Shedding a Light on B2B Sales Numbers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I can take the cold. I've lived in Canada all my life, and even if I don't like it, I should be used to the winter weather. What I can't get used [...]

2022-05-20T14:24:21-04:00February 21st, 2022|Categories: Blog|Tags: , , , , , , , |

Don’t Mix Up Lead Gen and Appointment Setting!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Valentine's Day 2022. I'm tempted to draw on a theme of warmth and inspiration and good old lovin' for this week's email, but the cynic in me just can't do it. So [...]

Data and Numbers and Stats, oh my!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been looking at a lot of data this week. Sometimes after staring at spreadsheets too long, I see these data points as a thousand points of light – what do they [...]

2022-05-20T14:22:23-04:00January 31st, 2022|Categories: Blog|Tags: , , , , , , , , |

Upheaval and Uncertainty in B2B Trends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The other day was one of those beautiful, clear and sunny winter days. Sure it was cold, but with the sun beating down it felt like anything was possible. How do we [...]

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