Do you have a B2B lead follow-up checklist?
Lead mistakes in your process can cost you sales and, ultimately, impact revenue. In our experience as a demand agency, it’s surprising how often our team has generated new leads for a client who isn’t really prepared or has no plan for the leads when they get them. So much of success relies on following a good process and ensuring there is no ‘leakage’ in your sales funnel!

In just 20 minutes, don’t miss this webinar opportunity to learn how to apply best practices for effective B2B lead follow-up to drive better bottom-line results.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Marlene Keay is Senior Manager, Business Development at Virtual Causeway.

Interested in discussing or learning more? Contact Us.

The post Best Practices for Effective B2B Lead Follow-up appeared first on Virtual Causeway.

Are You Ready for B2B Account-Based Marketing?

Are you missing out? Do you need to assess if Account-Based Marketing (ABM) is the correct B2B marketing strategy to drive sales growth for your company this year?

Maybe you’ve heard the hype around ABM – some companies are enjoying explosive sales. But how do you know if it will work for your company?

In this webinar you will learn the 5 critical requirements that determine ABM success:

• Organizational Fit Requirements
• Marketing Readiness Requirements
• Sales Readiness Requirements
• Technology and Insights Requirements
• Resourcing Requirements

Discover what it takes to target the right people at the right companies and maximize your ROI. Eliminate the guesswork and watch the webinar specifically designed to help you evaluate B2B ABM strategy.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst of Demand Generation, and ABM at Forrester.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? Are You Ready for B2B Account-Based Marketing? appeared first on Virtual Causeway.

Which B2B Demand Generation Strategy Is Right For You?
Are you focused on growing sales? Do you want to target the right people at the right companies and maximize your ROI? Is Account-Based Marketing (ABM) right for you? Choosing the correct B2B demand generation strategy that supports your sales and marketing objectives is critical to reduce risk and boost revenue.

In this webinar you will learn these 4 critical elements:
1. How to align sales and marketing to fuel demand generation and sales growth.
2. How to use the Forrester SiriusDecisions Demand Spectrum model to identify weaknesses that reduce marketing effectiveness.
3. Which of the 4 Marketing Strategies is best for your company: Demand Marketing, Vertical Marketing, Named-Account Marketing (ABM) or Large-Account Marketing (ABM)
4. How to identify specific investments needed in technology, content resources, tools, and metrics to plan, execute, and track for increased ROI.

In challenging times, don’t miss this webinar opportunity to learn how to reduce risk, and optimize your available resources to drive bottom-line results.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst of Demand Generation, and ABM at Forrester.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? Choosing the Right B2B Demand Gen Strategy appeared first on Virtual Causeway.

Best Practices in Lead Follow-up and Nurturing
Is your B2B lead pipeline stuck? Do you need to get your existing inbound or outbound leads moving again to close more business?

Our conversation was so AWESOME that it went over our usual 29-minute limit. So we made an exception this one time!

Check out our webinar recording, and hear our sales and marketing experts discuss:
– The best methods for lead follow-up based on lead source
– How to increase lead velocity through the buying cycle
– Lead conversion metrics that should be tracked closely
– Approaches to lead nurturing that convert leads
– Human and Digital ‘touches’ – when to use them

In this action-packed webinar, discover B2B lead follow-up best practices, hear real-world examples, and learn techniques to help you convert more leads and move those buyers through the buying cycle quickly.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Tyler Lessard is a VP Marketing at Vidyard.
David Blackwood is Managing Partner at Outside GC.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? Convert Your B2B Leads Like the Pros appeared first on Virtual Causeway.

4 Proven Sales & Marketing Tactics to Impact Your 2020 B2B Sales RIGHT NOW
The clock is ticking on 2020. What is actually generating B2B sales opportunities in the current unpredictable business environment? As companies fervently adapt to the global impact of COVID-19, one challenge remains – how do you effectively engage buyers to generate leads and grow sales? And still impact your 2020 numbers??!?

In this action-packed webinar, apply current research findings and learn four proven B2B sales & marketing tactics that companies are successfully using. Give us just 29 minutes of your time, and we’ll give you insights and advice to finish 2020 sales strong!

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Douglas Grant is a Marketing Strategist that focuses on global B2B tech and non-profit clients – from strategy to branding to demand generation activities.
Marlene Keay is Senior Manager, Business Development at Virtual Causeway. She has worked with 100s of clients on their B2B sales and marketing campaigns over the years.

The post What Do B2B Marketers Do Now? 4 Ways to Impact 2020 Sales appeared first on Virtual Causeway.

Podcast interview. The road to success can be an arduous struggle, but it can be a lot more manageable when you have some help. This week on INSIDE Inside Sales, Darryl welcomes the President of Virtual Causeway and literal rock star, Rick Endrulat. Darryl and Rick go over the common misconceptions regarding the outsource business model and show how hiring outside help can provide an invaluable advantage to any individual or business. They also discuss the clear benefits of accessing developed processes and systems from agencies that have the best specialists in their field. Hear how to achieve greater success with some outside help on this episode of INSIDE Inside Sales!

The post The Benefits of Using Agencies appeared first on Virtual Causeway.

Critical Success Factors for Business Recovery and Growth
After the downturn, now what? Businesses are looking for insight into strategies they can implement to help them recover and ultimately grow – from concrete demand generation ideas and tactics to high-level growth strategies.

In this brief webinar, we’re bringing together two experts who will share practical growth insights from the perspectives of both sales and marketing – Rick Endrulat, President of Virtual Causeway, and VanillaSoft CMO Darryl Praill. Join us as they share their B2B sales and marketing experiences and offer strategies that you can implement to build demand and increase revenue for your organization over the coming months.

Give us just 29 minutes of your time, and we’ll give you the advice you need to help your organization gain traction on the road to business recovery.

Webinar Experts:
Rick Endrulat is the President of Virtual Causeway.
Darryl Praill is the Chief Marketing Officer at VanillaSoft, the industry’s most established Sales Engagement Platform. As an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker, a 2020 top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch in 2019, a social media influencer, a category-leading podcaster, and a serial entrepreneur.

The post What Do B2B Marketers Do Now? May 2020 appeared first on Virtual Causeway.

For the seasoned B2B Marketer tasked with filling their sales funnel in a hurry, on a budget, and under a magnifying glass, understanding how lead generation has changed from 3, 5, or 10 years ago is essential. Tactics have changed. Terminology has changed. Timeframes have changed. Technology has changed. Can somebody please break down today’s modern methods and winning strategies in an easy-to-understand way? Grab your life coach, or your counselor, or the best friend your confide everything to, and watch this webinar. Our expert panelists had a fantastic discussion in this webinar; one of them even described it as “therapeutic”. Enjoy.

The post What every veteran B2B Marketer wants to know. appeared first on Virtual Causeway.

The post Top 10 Sales & Marketing Hacks from Dreamforce 2016 appeared first on Virtual Causeway.

Join us to learn how the combination of the right marketing automation with the right data, all natively integrated with Salesforce.com, delivers on the promise of a customized experience for every prospect. See intelligent, dynamic B2B marketing processes through several demo scenarios, and learn how to use the combination of Pardot and Data.com to turn more leads into customers.

The post Personalize your marketing using the tools of the trade appeared first on Virtual Causeway.