Are You Ready for B2B Account-Based Marketing?
Are you missing out? Do you need to assess if Account-Based Marketing (ABM) is the correct B2B marketing strategy to drive sales growth for your company this year?
Maybe you’ve heard the hype around ABM – some companies are enjoying explosive sales. But how do you know if it will work for your company?
In this webinar you will learn the 5 critical requirements that determine ABM success:
- Organizational Fit Requirements
- Marketing Readiness Requirements
- Sales Readiness Requirements
- Technology and Insights Requirements
- Resourcing Requirements
Discover what it takes to target the right people at the right companies and maximize your ROI. Eliminate the guesswork and watch the webinar specifically designed to help you evaluate B2B ABM strategy.
Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst of Demand Generation, and ABM at Forrester.
Interested in discussing or learning more? Contact Us.