Without integration, CRM misses the mark. It's a bold statement but, for most organizations, it's true. Whether it be a standalone accounting system, a custom database application, or a collection of spreadsheets with mission critical [...]

Too often, marketing and sales have been separate and misaligned silos of activity. This has weakened the demand generation process and caused both organizations to lose credibility. The primary responsibility of the sales leader is [...]

Inbound marketing is hot. However, it has not removed the need for outbound tactics — marketing directly to your audience, whether through mail, email or phone continues to have considerable value for both B2B and [...]