Do you have a B2B lead follow-up checklist? Lead mistakes in your process can cost you sales and, ultimately, impact revenue. In our experience as a demand agency, it's surprising how often our team has generated new leads for a client who isn’t really prepared or has no plan for the leads when they get [...]
Are You Ready for B2B Account-Based Marketing? Are you missing out? Do you need to assess if Account-Based Marketing (ABM) is the correct B2B marketing strategy to drive sales growth for your company this year? Maybe you’ve heard the hype around ABM – some companies are enjoying explosive sales. But how do you know if [...]
Which B2B Demand Generation Strategy Is Right For You? Are you focused on growing sales? Do you want to target the right people at the right companies and maximize your ROI? Is Account-Based Marketing (ABM) right for you? Choosing the correct B2B demand generation strategy that supports your sales and marketing objectives is critical to [...]
Best Practices in Lead Follow-up and Nurturing Is your B2B lead pipeline stuck? Do you need to get your existing inbound or outbound leads moving again to close more business? Our conversation was so AWESOME that it went over our usual 29-minute limit. So we made an exception this one time! Check out our webinar [...]
4 Proven Sales & Marketing Tactics to Impact Your 2020 B2B Sales RIGHT NOW The clock is ticking on 2020. What is actually generating B2B sales opportunities in the current unpredictable business environment? As companies fervently adapt to the global impact of COVID-19, one challenge remains – how do you effectively engage buyers to generate [...]
Podcast interview. The road to success can be an arduous struggle, but it can be a lot more manageable when you have some help. This week on INSIDE Inside Sales, Darryl welcomes the President of Virtual Causeway and literal rock star, Rick Endrulat. Darryl and Rick go over the common misconceptions regarding the outsource business [...]
Critical Success Factors for Business Recovery and Growth After the downturn, now what? Businesses are looking for insight into strategies they can implement to help them recover and ultimately grow – from concrete demand generation ideas and tactics to high-level growth strategies. In this brief webinar, we’re bringing together two experts who will share practical [...]
Need more marketing sales leads now? Learn how to, not just create an eBook, but a Lead Magnet that grows demand for your sales funnel. Discover helpful information and tips for creating an effective Lead Magnet eBook. Download our free guide to create your Lead Magnet eBook. Download Free Guide
This Worksheet is a companion piece to ‘Create a Lead Magnet with an eBook and Boost Sales!’ PDF guide. Refer to that guide for helpful information and tips to create an effective Lead Magnet eBook. This worksheet is meant to help organize and outline your eBook effectively. Download our free worksheet to help you plan [...]
https://myleadagency.wistia.com/medias/njxf7akd9q?embedType=async&videoFoam=true&videoWidth=640 Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all. So, instead of continuing to bore you with [...]
Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. It’s not enough to just have a good strategy for creating optimized content, but you must also create valuable [...]
For those who have little-to-no graphic design skills. You’re in good hands because I am a pro... Not really but they tell me I’m pretty good. There has probably been a time where you had wished you knew how to whip up a quick graphic for your marketing campaign. Whether it’s an advertisement, a graphic [...]
For the seasoned B2B Marketer tasked with filling their sales funnel in a hurry, on a budget, and under a magnifying glass, understanding how lead generation has changed from 3, 5, or 10 years ago is essential. Tactics have changed. Terminology has changed. Timeframes have changed. Technology has changed. Can somebody please break down today's [...]
http://myleadagency.wistia.com/medias/on3zng6nqd?embedType=async&videoFoam=true&videoWidth=400 You'll love this fast-paced, information-packed recap of the top 10 takeaways we learned at Dreamforce 2016. If you're trying to stay on top of the trends, best practices, quick wins, and proven tactics then you'll want to watch this webinar. Whether you attended, or not, our panelists summarize what you need to know [...]
Companies that personalize marketing interactions see significant benefits in pipeline progression and closed deals. But marketers face a number of obstacles that keep them from effectively personalizing their processes at scale. Join us to learn how the combination of the right marketing automation with the right data, all natively integrated with Salesforce.com, delivers on the [...]
In this relaxed webinar full of laughter and real-world examples, three veteran professionals come together to share: how have they used video; how have they overcome internal objections; how they have done it on a shoe-string budget; how they have used it to create sales pipeline and thought leadership, and when should you self-produce rather [...]
Recently at Dreamforce, Salesforce.com (SFDC) asked Virtual Causeway's president, Rick Endrulat, to reveal to the world how his company uses Data.com, how clean data is critical to his company's success, and how he utilizes the various products from SFDC in his company's day-to-day operations. This brief video offers a good insight into the challenges that [...]
The biggest challenge any revenue-generating professional will face is connecting with a customer — via email, phone, social media, or in person — and actually getting them to listen. It has become a ‘skimming’ society with too many priorities competing with too little time. The customer has issues and they’re looking for solutions. The window [...]
Lead nurturing is a critical aspect to any revenue creation program. It's not enough to do a one-and-done campaign. Not everybody is ready to purchase immediately, and since you do not know when they might be ready to move forward it's imperative you stay top-of-mind with your target consumer. In this fun webinar, we discuss [...]
Demand generation isn't enough anymore. Truthfully, it never has been but that has partially been forgotten in the marketing renaissance we find ourselves in currently. The truth is, you need to close those deals and you need to hit your revenue targets. If you want to learn a trick or two about how you can [...]
Have you ever downloaded some content by completing an online form? Have you noticed that your phone rang minutes later, and it was somebody from the firm whose content you just consumed? Creepy, eh?! Nobody likes that. Don't do it. However, what you should do is join us in this webinar for a great discussion [...]
There is a fervour around Content Marketing these days. Everybody is doing it. The problem is, most of it is not ever consumed. It misses the mark. It doesn't engage. And the sad part is that the content creators have invested time and money for something with zero return. That's why it's critical that you [...]
There are two schools of thought. Veterans will declare that outbound marketing creates leads and builds relationships. Contemporaries will claim that inbound marketing is what engages prospects and brings in new business. The fact of the matter is they're both right, and they're both wrong. The truth is — you need both. Join us for [...]
KLS Financial had great lead flow prior to engaging with us. Their issue was converting those leads into paying, happy customers. Working together, we mapped their Buyer's Journey, determined the right content, the right messaging, the right nurturing, and the right tools to engage, educate, and close their leads into recurring revenue streams. Listen to [...]
Just Fix It had worked previously with Virtual Causeway on multiple Outbound Marketing campaigns, but they wanted to up-their-game. Together, we implemented an aggressive Inbound Marketing program, combined with Salesforce.com and Pardot for a complete CRM and Marketing Automation solution designed to nurture and convert their leads into paying customers. Listen to Doug Palubiski as [...]
Athena Software has a vision to change the world, but they needed a fresh perspective on how to go-to-market. They engaged Virtual Causeway to review their messaging, competitive positioning, Buyer's Journey, content, marketing automation, and sales enablement. From that, a fresh approach was introduced and the rest, as they say, is history. Listen to Dana [...]
Without integration, CRM misses the mark. It's a bold statement but, for most organizations, it's true. Whether it be a standalone accounting system, a custom database application, or a collection of spreadsheets with mission critical information, every organization has islands of data. CRM allows for a single version of the truth, but to get to [...]
Too often, marketing and sales have been separate and misaligned silos of activity. This has weakened the demand generation process and caused both organizations to lose credibility. The primary responsibility of the sales leader is to drive sales and maintain a robust sales pipeline. The primary job of marketing is to support sales by driving [...]
Inbound marketing is hot. However, it has not removed the need for outbound tactics — marketing directly to your audience, whether through mail, email or phone continues to have considerable value for both B2B and B2C organizations. Outbound marketing gives companies greater control over the delivery and timing of their message than inbound marketing can. [...]
We all get stuck in our routines. That has never been more true then when it comes to traditional sales and marketing programs. However, sometimes, you need to change it up. You need something fresh. Check this article out to learn of four different tactics you may not yet have considered. Download Whitepaper [...]
Studies have shown it costs, on average, $10 per contact to clean a contact record when you do it in bulk. However, it only costs $1 per contact to clean a contact as it's submitted in real-time. Often, the biggest impediment to having clean data is having the budget necessary for the job. In this [...]
For most people, summer is a time of year to slow down and catch up. Buyers are often on vacation and difficult to connect with. At least, that's the belief. Or, perhaps we should say, that's the myth. Join us as we bust this myth and discuss how you can use the summer season to [...]
While Pay-Per-Click (PPC) is mature, understood, and relatively predictable, advertising in social media is a completely different thing. Some call it the wild wild west. Grandiose claims are made but often the results pale in comparison. What's a person responsible for pipeline to do? Join us as we discuss the pros and the cons of [...]
Most marketing programs have grand ambitions and lofty goals, however they're typically grossly underfunded, if they're funded at all. That's the reality of today's lean, mean demand generation machine. In this webinar we discuss how you can make your marketing dollars go farther, create more content, and be delivered faster with fewer hurdles, obstacles, and [...]
Pay-Per-Click (PPC) is an interesting game. Google continually changes the algorithms, hiding much of the data Marketers required to be successful. Other provides such as Bing or Yahoo may not have the audience you're seeking. When social media platforms like Twitter, Facebook, and Linkedin provide interesting advertising alternatives, you start to wonder if PPC still [...]
At the foundation of every great campaign is a killer list. If your lists are holding you back from the success you deserve, then maybe it's time to fix the problem. In this webinar we share some amazing tips and tricks to improving your data without resorting to questionable tactics.
An often under-utilized tool in the content creator’s tool-bag is the interview. A good interview shouldn’t be very difficult to produce, and should be engaging and informative. It’s an easy tool to get industry leaders on your site and build your reputation as an industry leader. The only catch is that they have to be [...]
Being able to create a strong, engaging presentation isn’t an easy task. There are a thousand things to consider, from the topic, to the gear you’ll need, to the medium you’ll use to present the topic. The one thing that shouldn’t be a problem is whether or not you’re able to make the presentation engaging; [...]
Building a marketing plan is a lot like the first time you go to a gym. There’s some apprehension, some indecision, and as a whole you may not be entirely sure what to do. It seems simple enough, and seemingly everyone is doing it, but maybe you just don’t know where to start. That’s what [...]
