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Who advises you? Do you have an advisory board? Mentors? Colleagues that help you with your day-to-day decisions? What about in your personal life? I hope you get value out of our relationship, and every once in a while you get something real and helpful! Why? Just because…

Give this song by Jane’s Addiction a listen with me and kick the week off right as we see what the experts are saying…

When Was the Last Time…

… you checked out the HubSpot CRM data?

It seems like things are picking up! Normally when reviewing this data, I pick out a few notable statistics that I think will be of interest. But this time, let me summarize it: all activity has improved!

Since the end of summer, just about all measured activity – deals created and closed, sales emails and calls, contact growth, conversations – have been increasing month over month. Not only that, but with the exception of sales email responses, they’re all performing WELL over the January 2020 benchmark.

This bodes well for the rest of Q4! Tracked on a pre-COVID benchmark (that was a long time ago), we’re seeing that many companies were resilient and are feeling fit coming out on the other side, and are looking to finish 2021 strong! Are you there with them?

If I Were You…

… I’d look at TikTok as a channel.

We’ve discussed TikTok’s presence in the social media space, and how it’s an integral part of any new artist’s success. It’s not only survived, but it’s challenging the big boys of social media. If you’re an artist and you don’t have your music available to TikTokers, you’re missing out on a LOT of cash.

As of this week, Led Zeppelin (@ledzeppelin) has made its music available to TikTok users and has shared all sorts of other content. Heck – even the Beatles (@TheBeatles) have an account now!

And speaking of Zep – you’ll remember that this week is the 50th anniversary of their fourth album. They’ve released a cool video series focused on the anniversary – check it out!

Are you on TikTok? Do you feel that this channel can help you out in the B2B world? And if you think it’s just a fad – are you running the risk of everyone telling you, Oh, you really should have known?

As always, don’t hesitate to call me to brainstorm or just say hello.

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat