Reflections on Demand Generation

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Memorial Day isn't just about barbecues and the start of summer. For many, it's a day of reflection and contemplation. As marketers, how often do we reflect on the past and think about [...]

2023-05-29T14:29:16-04:00May 29th, 2023|Categories: Blog|Tags: , , , , |

Need to Grab Your Leads’ Attention? Make Waves!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I feel like I've been talking about the weather a lot lately. A sign of old age? Who knows – but I do know that some days feel much more productive than [...]

2023-05-29T10:44:17-04:00May 22nd, 2023|Categories: Blog|Tags: , , , , |

Heads or Tails? AI and the Long Tail

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What marketer hasn't been swept up in the AI craze? Maybe it can make our jobs easier. Maybe it can help us hit our sales numbers. Or maybe it's a big distraction… [...]

2023-05-29T10:22:26-04:00May 15th, 2023|Categories: Blog|Tags: , , , , , |

Let the Rain Fall Down and Wake Your (Sales) Teams

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! There sure are a lot of songs about rain. What is it about rain that makes us want to sing about it? After last week's blog, I've had tons of feedback and [...]

2023-05-08T17:17:57-04:00May 8th, 2023|Categories: Blog|Tags: , , , |

Marketing, Whether the Weather is Good or Bad

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's been raining here the past few days. It's nice to see the warmer weather reappear, but hard not to let the gloomy skies get you down. Do you notice any swings [...]

2023-05-01T15:18:07-04:00May 1st, 2023|Categories: Blog|Tags: , , , , , |

Marketing Lessons from Grocery and Guitars

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a Trader Joe's the other day. There aren't any near where I live, so when I travel and there's a store nearby, I always stock up. What brands would [...]

2023-04-26T13:50:08-04:00April 24th, 2023|Categories: Blog|Tags: , , , |

Check your B2B Rear-view and Blind Spots

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How often do you check your rear-view mirror? It's impossible to safely drive a car while focusing on that view – and only seeing where you've been is a terrible way to [...]

2023-04-17T09:47:31-04:00April 17th, 2023|Categories: Blog|Tags: , , , , , , |

B2B, Musicians and the Shared Headache of Work Permits

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As marketers, we need to have thick skin. Social media comments, clients, co-workers, vendors – lots of potential for stress. As a B2B pro, you need to roll with it, right? Or [...]

2023-03-20T11:49:19-04:00March 20th, 2023|Categories: Blog|Tags: , , , , |

Scarcity and FOMO in B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Wake up. Get ready. Rush kids out the door. Rush to work. Rush to your first meeting. It's a daily routine for many. Throw in a seasonal time change, and it makes [...]

2023-03-13T13:50:27-04:00March 13th, 2023|Categories: Blog|Tags: , , , , |

The Fallacy of (No) Factions

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that literary term for when human emotions are attributed to aspects of nature, like the weather? Pathetic fallacy. Right. I can thank my English Lit degree (and Google) for that. Perhaps [...]

2023-03-06T10:31:33-05:00March 6th, 2023|Categories: Blog|Tags: , , , |

Keep Your Sales Team in the Pocket

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The English language fascinates me. Words can have different spellings but sound the same, the same spellings but sound different, and all have different meanings… and idioms can confound even native English [...]

2023-02-27T10:09:01-05:00February 27th, 2023|Categories: Blog|Tags: , , , , |

Innovation: the key to, well, innovating!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Family Day? Presidents' Day? Depending on where you are, you may be at home relaxing today, sitting alone in your pyjamas. Or you might be in the office like any old Monday. [...]

2023-03-06T09:47:42-05:00February 20th, 2023|Categories: Blog|Tags: , , |

Buyer Behaviour: Understanding leads to Connection

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a concert the other day and a fan held her phone up to take a video. An usher pounced within seconds, grabbing her phone and ordering her to stop. [...]

2023-02-13T11:35:57-05:00February 13th, 2023|Categories: Blog|Tags: , , , |

Revisiting those Old Marketing Channels

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Now check this out: I received a fax the other day. That's right – a fax. I don't have an actual fax machine, but apparently I'm still paying for an eFax service [...]

2023-02-06T10:12:29-05:00February 6th, 2023|Categories: Blog|Tags: , , , , , |

Smart Speakers and Intent Data

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Can you hear that? Every time I ask Alexa to do something, I wonder – who's listening? Where's this data going? And when I start my car every morning, I get a [...]

2023-01-30T10:53:36-05:00January 30th, 2023|Categories: Blog|Tags: , , , , |

Meetings and the Math of Music

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Wow. Time flies. Today is this newsletter's sesquicentennial! 150 weeks of B2B tech, sales, marketing, and music. This all started as a way to stay in touch with my peers, share, and [...]

2023-01-23T10:05:46-05:00January 23rd, 2023|Categories: Blog|Tags: , , , |

Controlling Your Brand

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you have a favourite t-shirt? Hat? Maybe it's from your favourite team. Or that band you supported back in the day when nobody knew them. Whatever it is, we seem to [...]

Need to Succeed? Allow Ramp-up Time!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! On this date... ...something exceptional happened. What, you may ask? Well – there's always SOMETHING – google it and you'll get a huge list of big moments on any given date. How [...]

2023-01-09T10:04:52-05:00January 9th, 2023|Categories: Blog|Tags: , , , , , , |

Key Change to Marketing Content

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How can you tell when a lead singer is at your door? They can't find the key, and they never know when to come in… 😊 Okay, okay – maybe that was [...]

2022-12-19T10:17:54-05:00December 19th, 2022|Categories: Blog|Tags: , , , |

Reviewing B2B Sales Benchmarks

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a concert the other night. The singer, Edwin, told the audience it was five years to the day since they had last played at that venue. And then quickly [...]

2022-12-12T11:46:24-05:00December 12th, 2022|Categories: Blog|Tags: , , , , |

‘Tis the Season to Keep Leads Flowing

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! First things first, why are we obsessed with Mondays? Monday mornings – the subject of many a song or story. Why such pain? Maybe it's the rush to get the garbage out [...]

2022-12-12T11:35:24-05:00December 5th, 2022|Categories: Blog|Tags: , , , , , |

Is It the End of the Line for Twitter?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! "I quit." That phrase has so many potential meanings. Quitting a bad habit? Resigning from your job? Or giving up on a resolution that you just can't see through… Whatever the definition, [...]

2022-11-21T10:25:56-05:00November 21st, 2022|Categories: Blog|Tags: , , , , |

Hungry for Leads? Best Times to Call

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The most recent Rock & Roll Hall of Fame inductees were celebrated this past week. Every year there seems to be debate about the relevance of these awards – and all entertainment [...]

2022-12-12T09:37:03-05:00November 14th, 2022|Categories: Blog|Tags: , , , , , , , |

Doing the B2B Evolution

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Maybe it's age or simply the accessibility of online information – but I feel like my memory isn't nearly what it used to be. But why should it be? If I need [...]

When B2B Gets Spooky

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Happy Halloween! As the days grow shorter and shadows grow longer, we recognize the start of Spooky Season. Many celebrate by watching their favorite scary movies, decorating for Halloween, and heading to [...]

2022-11-07T08:54:31-05:00October 31st, 2022|Categories: Blog|Tags: , , , , |

The Dying Art of Attention to Detail

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Is attention to detail becoming a dying art in B2B? Call me crazy, but I've seen a disappointing drop in quality in a lot of the marketing I see. Is it acceptable [...]

2022-10-24T09:22:49-04:00October 24th, 2022|Categories: Blog|Tags: , , , , , |

The B2B Upgrade

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The world has become more connected – without a doubt. But it's also noisier and more complex. How do you cut through that noise in this mad world? Are your customers or [...]

2022-10-17T11:37:48-04:00October 17th, 2022|Categories: Blog|Tags: , , , , , , |

On-demand Content? Focus on Quality over Quantity

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! When's the last time you thanked a client for being a customer? Your clients have many options and they chose you! Do you even know why they chose to work with you? [...]

Marketing Life, Death & Rebirth

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The days are getting shorter. The air is getting colder. In spite of the emotional turmoil of the change of seasons, there's something about the freshness and energy in the air this [...]

2022-10-03T13:17:33-04:00October 3rd, 2022|Categories: Blog|Tags: , , , , |

The B2B Live Event – A Comeback Story

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's hard to believe it's late September already. The days are still sunny and warm, but things get a little bit back to a routine. School is back in session, trips have [...]

2022-09-26T10:20:17-04:00September 26th, 2022|Categories: Blog|Tags: , , , , , |

Product-Led Growth: Don’t Let Misconceptions Lead You Astray

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! There's a lot of talk right now about scarcity marketing – the idea of limiting the supply of a product, whether it be through restricting availability to a certain time frame or [...]

2022-09-19T10:01:44-04:00September 19th, 2022|Categories: Blog|Tags: , , , , , |

Living in the (B2B) Future

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Well, it's been a wild ride in the media the last few days with all eyes gazing across the Atlantic. When there is so much going on, and such a frenzy, it's [...]

2022-09-12T11:32:08-04:00September 12th, 2022|Categories: Blog|Tags: , , , |

Do Your Best to Connect

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! For many, this weekend marked the end of summer. This magical switch is flipped in our collective consciousness, and we immediately return to business mode, right? For years I've tried to condition [...]

2022-09-06T08:39:20-04:00September 5th, 2022|Categories: Blog|Tags: , , , , , , , |

Lead Gen on Summer Vacation?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Late summer has such a different vibe. The days are hot and hazy, and the beaches are packed – but you can sense the approach of autumn. Maybe it's that back-to-school anxiety [...]

2022-08-29T10:59:00-04:00August 29th, 2022|Categories: Blog|Tags: , , , , , |

Disrupting Your Pattern

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How often do you mix up your routine? There's something about getting outside your usual comfort zone, or work environment, to mix things up. You'll see things in a different way. I [...]

2022-08-22T12:07:00-04:00August 22nd, 2022|Categories: Blog|Tags: , , , , , |

The Balancing Act of Price Increase Campaigns

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! In music, counterpoint is when two or more musical lines complement each other but act independently. Sometimes I see sales and marketing the same way – connected yet marching to their own [...]

Demand Increasing Rapidly? Don’t Panic!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've spent some time over the past week staring at the lake – the movement of the waves, the reflections on the water, boats in the sun – it seems different throughout [...]

B2B Influencers: Your Third-Party Horn Tooter

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It seems like I spend an inordinate amount of time doing yard work – how about you? I sure hope that at some point it slows down so we can enjoy the [...]

2022-06-27T10:04:23-04:00June 27th, 2022|Categories: Blog|Tags: , , , , |

Act Now – But Plan for Later

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! David Bowie once said, "Tomorrow belongs to those who can hear it coming." Can you hear it coming? Or are your ears still ringing from the aftermath of your latest quarterly results? [...]

2022-06-20T14:05:25-04:00June 20th, 2022|Categories: Blog|Tags: , , , |

Take Flight with New Marketing Channels

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was sitting outside at the lake on the weekend, scrolling through social media on my phone. A huge heron caused a commotion on the shoreline as it took off. As I [...]

Facing Down the Sales Prospect Zombie Apocalypse

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Is it worth marketing to your audience when most of them are celebrating a holiday? Or is it important to keep up the routine and schedule? Not sure... but I sincerely hope [...]

2022-06-06T10:39:01-04:00May 30th, 2022|Categories: Blog|Tags: , , , |

Striking a Balance with Quantity and Quality

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Quantity vs. Quality. That age-old debate. If I'd let my sales colleagues dictate spend over the years, I'm not sure any of those companies would still exist – but we certainly would have [...]

Breakups: Hard Lessons Made Easy for B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been on a kick since I was at #forrb2bsummit in Austin. I've been inspired – in many ways. Re-evaluating our marketing tech stack; implementing some new strategies with our clients; sharing [...]

2022-05-20T14:40:51-04:00May 16th, 2022|Categories: Blog|Tags: , , , , , , , , |

Map Your Organization to Your Customers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Were you at Forrester B2B Summit last week in Austin? Over 2000 marketers convened last week at the conference – and the excitement was palpable. Was it the research? New technologies unveiled? [...]

The Streaming Victor, Spotify

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I'm excited. I'm off to a conference this week and going to see how 'back to normal' things are in the B2B event world. I'll report back next week, but it seems [...]

Marketing Content Mass Production

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Things really are a team effort around here. I'm sure it's the same at your organization – collaborating on content, customer activities, and marketing programs, to name a few. Nothing is more [...]

Make Your B2B Marketing the Stuff of Legends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I couldn't come up with an intro this week. Not sure why, but it was tough. And I feel like I need to make it good since my colleagues did such a [...]

Be the Destination in your Buyer’s Journey

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Life has a funny way of throwing you curveballs when you least expect it. And picking yourself back up can be one heck of a challenge. But without fail, the trees will [...]

2022-05-20T14:32:12-04:00March 28th, 2022|Categories: Blog|Tags: , , , , , |

The Right Channel Partners – Trust ‘The Man Behind the Curtain’

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Take a deep breath in and lift your head to the sky... breathe out... do you feel that? Birds chirping, blue skies, fresh air – the first signs of spring are finally here! [...]

Profanity’s Professional Proliferation

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever start an email and just sit there waiting for the words to magically appear? Sometimes they present themselves to you in the strangest of places... while cooking dinner, while [...]

2022-05-20T14:30:20-04:00March 14th, 2022|Categories: Blog|Tags: , , , , , |

What Matters to your Customers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I saw the Rolling Stones UNZIPPED exhibit earlier this year. As a fan, it was cool to see an exhibit dedicated to the musical, business, and creative lives of one of the [...]

2022-05-20T14:28:16-04:00March 7th, 2022|Categories: Blog|Tags: , , , , |

Don’t Panic! MarTech Heating Up

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A client reached out this week and asked if I could help them out. They had a proposal in front of them from December of 2020, and wanted to know if we [...]

2022-05-20T14:28:10-04:00February 28th, 2022|Categories: Blog|Tags: , , , , , , , |

Shedding a Light on B2B Sales Numbers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I can take the cold. I've lived in Canada all my life, and even if I don't like it, I should be used to the winter weather. What I can't get used [...]

2022-05-20T14:24:21-04:00February 21st, 2022|Categories: Blog|Tags: , , , , , , , |

Don’t Mix Up Lead Gen and Appointment Setting!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Valentine's Day 2022. I'm tempted to draw on a theme of warmth and inspiration and good old lovin' for this week's email, but the cynic in me just can't do it. So [...]

Data and Numbers and Stats, oh my!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been looking at a lot of data this week. Sometimes after staring at spreadsheets too long, I see these data points as a thousand points of light – what do they [...]

2022-05-20T14:22:23-04:00January 31st, 2022|Categories: Blog|Tags: , , , , , , , , |

Upheaval and Uncertainty in B2B Trends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The other day was one of those beautiful, clear and sunny winter days. Sure it was cold, but with the sun beating down it felt like anything was possible. How do we [...]

The B2B Buyer’s Emotional Journey

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's your favourite song? Is there one that you hear and you immediately get nostalgic? For me there are some that really hit me – thinking of a place, an event, a [...]

Constant Change? Don’t just Face it – Embrace it!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! David Bowie would have turned 75 a couple of days ago. As someone who always innovated and embraced change, how would he react to the ups and downs of a pandemic-ridden world? [...]

2022-05-20T14:15:45-04:00January 10th, 2022|Categories: Blog|Tags: , , , , , |

… and What to Look Out For in 2022

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Last week we said Good Riddance to 2021... so let's unite and welcome 2022 with open arms! Who's excited about this year? Let's get a jump-start on the new year and make [...]

2022-05-20T14:11:02-04:00January 3rd, 2022|Categories: Blog|Tags: , , |

One Last Look at 2021…

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Saying good-bye can be difficult. Or it can be easy. Some people definitely find it easier to say good riddance and move on than others. How do you feel about 2021? Are [...]

2022-05-20T14:10:53-04:00December 27th, 2021|Categories: Blog|Tags: , , |

The B2B Pivot and… Boy Bands?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I started WDBMD back in March of 2020. The plan was to share how sales and marketing leaders were dealing with our new and adjusted reality, and help us get through it by [...]

2021-12-13T10:30:20-05:00December 13th, 2021|Categories: Blog|Tags: , , , , , , |

Generations at Odds

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Things are looking awful c-c-cold here lately. What better way to heat things up than some racy sales and marketing research? Seriously, though... we're almost at year-end. Time to spice things up [...]

2021-11-22T09:29:41-05:00November 22nd, 2021|Categories: Blog|Tags: , , , , , , |

Zeppelin Marketing Tactics for B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Fifty years ago today, Led Zeppelin IV was released. Yup – I know I already mentioned it last week... and the week before. But it's a pretty darn influential album on many [...]

Who are Your Sources for Advice?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Who advises you? Do you have an advisory board? Mentors? Colleagues that help you with your day-to-day decisions? What about in your personal life? I hope you get value out of our [...]

Lessons at Life’s Big Milestones

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I celebrated a pretty big birthday last week. So I thought I'd share it in this email by saluting one of the coolest albums of all time along with one of the [...]

Communicate the Value – Not Just the Product

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I heard a song by AC/DC the other day. Aside from the catchy beat and the heavy guitars, I actually thought a little about the lyrics. How many times do we get [...]

2021-10-18T09:04:09-04:00October 18th, 2021|Categories: Blog|Tags: , , , , , , |

Giving Thanks for Sales Leads

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Let's keep it light this week. I feel like things have been way too heavy lately, and there's been too much focus on the past and rehashing old conversations. Sure – summer [...]

Don’t Let Prospects Smell Your Fear

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at an event recently (that's right, a live event!), and I got to hang out with some old friends. I didn't realize how much I missed it. This time of [...]

2021-10-04T10:38:59-04:00October 4th, 2021|Categories: Blog|Tags: , , , , , |

Sales and Marketing End-of-Summer Activity

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's been cool and rainy the last few days and it really feels like summer is over, doesn't it? I feel like I really need to make a conscious effort to stay [...]

2021-09-27T09:33:05-04:00September 27th, 2021|Categories: Blog|Tags: , , , , , |

It’s a Give and Take with Prospects – but Focus on the Give

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This time of year is always tough. For some, it's full of sadness and feelings of emptiness and loss – kids are back at school, summer is ending, relationships are changing... it's easy [...]

2021-09-13T09:34:33-04:00September 13th, 2021|Categories: Blog|Tags: , , , , , |

You CAN’T Call any Day or Night – Best Calling Times for Sales Reps

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Marketing is all about timing. The right message to the right audience at the right time. So – is sending a weekly email on a big public holiday a bad move? We'll see! [...]

2021-09-03T11:44:16-04:00September 6th, 2021|Categories: Blog|Tags: , , , , , , , |

You’ve Got 8 Seconds to Grab Their Attention

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Well the cat's away... and this mouse has stepped in as guest writer for this week's email! I'm Marlene Keay, and I've worked with Rick at Virtual Causeway for 15 years managing [...]

2021-08-30T09:01:49-04:00August 30th, 2021|Categories: Blog|Tags: , , , , , |

Dealing With Those Pesky Cancellations

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Summer mornings at the lake can be very peaceful... the sounds of birds going about their morning business, water gently splashing against the shoreline, and the soothing echoes of... chainsaws!? Our lives [...]

2021-08-23T10:02:55-04:00August 23rd, 2021|Categories: Blog|Tags: , , , , , , , |

The Mixtape Path to Success

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Last week was Leo Fender's birthday (he would have been 112!). He's known for bringing the first solid body electric guitars to the world way back in the 1950s! The guitar he [...]

2021-08-16T09:32:21-04:00August 16th, 2021|Categories: Blog|Tags: , , , , , |

Bands and Concerts: Your Unlikely Sources for Lessons in B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes we need to keep it simple. It's August. It's summer. I bet we're all having problems staying motivated – so I'm going to keep this email simple and rev you up! Give [...]

2021-08-09T09:24:44-04:00August 9th, 2021|Categories: Blog|Tags: , , , , |

Undo the Summer Slump

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Slumps suck. We can get into them in any aspect of our lives – career, family, relationships, sports... I know I've had my fair share. These slumps can really make it tough [...]

Wants and Needs and Timelines

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We've all wanted something we can't have. Or maybe needed someone that didn't need us back. Things change. People change. But how do you deal with it? We're more than halfway through [...]

2021-07-26T09:31:43-04:00July 26th, 2021|Categories: Blog|Tags: , , , , |

Does Digital Audio Impact Your ICP?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A close friend of mine always tells me not to overthink things. Easier said than done, right? When we face pressure and stress from all angles, and we're just trying to get [...]

2021-07-19T09:34:27-04:00July 19th, 2021|Categories: Blog|Tags: , , , , |

Martech Trends at the Halfway Point

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes I feel a bit stir-crazy at this time of year. So in celebration of those feeling the same way and needing something a little bit different, listen to Hüsker Dü's take [...]

2021-07-12T09:53:22-04:00July 12th, 2021|Categories: Blog|Tags: , , , , |

Step Into Your Buyer’s Shoes

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's official – summer is here! Things are opening up, we're seeing B2B events and concerts again, and it's tough not to feel optimistic. Do you feel like I do? To celebrate, let's [...]

2021-06-21T09:36:16-04:00June 21st, 2021|Categories: Blog|Tags: , , , , , |

Social Media: the Name of the Game

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What keeps you up at night? Do you ever wake with your heart racing, thinking about that big presentation, that customer meeting, or hitting your sales or marketing targets? It's not a [...]

The Return of the B2B Event

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that saying – "a watched pot never boils?" As a marketer, it sometimes feels like all we do is watch and wait... expecting instantaneous data, information, and gratification. But remember the [...]

2021-06-07T10:32:44-04:00June 7th, 2021|Categories: Blog|Tags: , , , , |

Digital Media Trends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The countdown is on. As we approach the end of Q2, how is your pipeline shaping up? Is it growing and your team is hitting those important quarterly milestones – or are [...]

2021-05-31T10:51:55-04:00May 31st, 2021|Categories: Blog|Tags: , , , , , |
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