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Believe it or not, the holidays are right around the corner! Before you know it, we’ll be celebrating a new year.

You may have heard the quote, “procrastination is the thief of joy,” and I couldn’t agree more when it comes to managing our B2B sales and marketing efforts.

Given the shifts we’ve seen this year, it’s essential to reassess plans. By analyzing our current strategies, we can determine if adjustments are necessary to adapt to the changing landscape. Don’t let procrastination put your long-term goals at risk!

Don’t be lazy, and give this song by Deep Purple a listen as we see what the experts are saying this week.

Psychology of Colour in B2B

And speaking of Deep Purple, I have a lot in common with them. No, it has nothing to do with my musical prowess or skill on the guitar. But our corporate colour…

According to HubSpot, up to 90% of an initial impression can come from colour – and 93% of consumers make purchasing decisions based on visuals alone. That can be a lot of pressure when it comes to picking the right colours for your brand!

This article from Kalungi talks Colour Psychology. Whether you’re working on a new startup, rebranding, or just thinking about a refresh, they offer some great tips and warn against common colour mistakes in B2B SaaS:

  • Know your Colour Theory basics. Hue, tint, tone, shade, and how different colours all work together will all play into how you choose your palette.
  • Limit your colours. Having too many colours will dilute your message and make it seem like you don’t have a brand at all!
  • Consider your brand message. What’s your brand voice? What message are you trying to communicate?
  • Get familiar with Colour Psychology. Different colours evoke different emotions and elicit different responses. Use that to your advantage!

HubSpot shares a great breakdown of Colour Psychology (suitably, it’s a great visual representation). Virtual Causeway Purple is supposed to generate a wise, sophisticated aura…

What do you think? If you don’t make no effort, your corporate colours might end up sending the wrong message! According to HubSpot’s chart, what do yours say about your brand? And more importantly, is it what you want them to say?

Recommended Music Reading for the Fall

With the holidays approaching – how about some music-related reading to tide you over? Maybe you’re in search of a great read so you can just stay in bed as the cold weather rolls in… or you’re looking for a gift for that music lover on your holiday shopping list. Well, look no further – my favourite music journalist Alan Cross has provided his recommendations…

Included in his list: Rush bass player Geddy Lee’s autobiography; memoirs from Barbra and Britney; a look at the Beatles’ fashions (which no doubt touches on colour, too); and a book of Canadian music facts – like the invention of the term “Beatlemania” and how Toronto’s airport code (YYZ) ended up on a Rush album – perfect for the lover of pub quizzes or bathroom readers.

What do you think? Be it music, marketing, or another topic entirely… are there any new or upcoming reads that you’re excited about? I’d love to hear them!

As always, don’t hesitate to call me to brainstorm or just say hello!

Looking forward,
Rick

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat