Generations at Odds

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Things are looking awful c-c-cold here lately. What better way to heat things up than some racy sales and marketing research? Seriously, though... we're almost at year-end. Time to spice things up [...]

2021-11-22T09:29:41-05:00November 22nd, 2021|Categories: Blog|Tags: , , , , , , |

Zeppelin Marketing Tactics for B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Fifty years ago today, Led Zeppelin IV was released. Yup – I know I already mentioned it last week... and the week before. But it's a pretty darn influential album on many [...]

Communicate the Value – Not Just the Product

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I heard a song by AC/DC the other day. Aside from the catchy beat and the heavy guitars, I actually thought a little about the lyrics. How many times do we get [...]

2021-10-18T09:04:09-04:00October 18th, 2021|Categories: Blog|Tags: , , , , , , |

Giving Thanks for Sales Leads

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Let's keep it light this week. I feel like things have been way too heavy lately, and there's been too much focus on the past and rehashing old conversations. Sure – summer [...]

Is Your B2B Sales Funnel Leaking?

Do you have a lead follow-up checklist? Mistakes in your process can cost you sales and ultimately impact revenue. As someone who runs a demand agency, I can't tell you how often our team has generated leads for a client who isn't really prepared or has no plan for the leads when they get them. [...]

Best Practices for Effective B2B Lead Follow-up

Do you have a B2B lead follow-up checklist? Lead mistakes in your process can cost you sales and, ultimately, impact revenue. In our experience as a demand agency, it's surprising how often our team has generated new leads for a client who isn’t really prepared or has no plan for the leads when they get [...]

You’ve Got 8 Seconds to Grab Their Attention

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Well the cat's away... and this mouse has stepped in as guest writer for this week's email! I'm Marlene Keay, and I've worked with Rick at Virtual Causeway for 15 years managing [...]

2021-08-30T09:01:49-04:00August 30th, 2021|Categories: Blog|Tags: , , , , , |

The Mixtape Path to Success

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Last week was Leo Fender's birthday (he would have been 112!). He's known for bringing the first solid body electric guitars to the world way back in the 1950s! The guitar he [...]

2021-08-16T09:32:21-04:00August 16th, 2021|Categories: Blog|Tags: , , , , , |

Bands and Concerts: Your Unlikely Sources for Lessons in B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes we need to keep it simple. It's August. It's summer. I bet we're all having problems staying motivated – so I'm going to keep this email simple and rev you up! Give [...]

2021-08-09T09:24:44-04:00August 9th, 2021|Categories: Blog|Tags: , , , , |

TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics

TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics This is a Transcript file for the webinar excerpt: How to Uncover Gaps in Demand Technology, Resources and Metrics. Learn how to uncover gaps in technology, resources, and metrics that might reduce your success. Discover a method to identify specific investments needed in technology, [...]

2021-08-03T12:07:24-04:00August 3rd, 2021|Categories: Uncategorized|Tags: , , , , |

TRANSCRIPT: A Demand Spectrum Model To Grow Revenue

TRANSCRIPT: A Demand Spectrum Model To Grow Revenue This is a Transcript file for the webinar excerpt: A Demand Spectrum Model To Grow Revenue. Learn a model that helps identify weaknesses that reduce marketing effectiveness. It offers you the advantage of better aligning marketing to sales needs. In challenging times, don’t miss this webinar opportunity [...]

2021-08-03T11:46:22-04:00August 3rd, 2021|Categories: Uncategorized|Tags: , , , , |

What Do B2B Marketers Do Now? Uncover Gaps in Demand Technology Resources and Metrics

How to Uncover Gaps in Demand Technology, Resources and Metrics Are your sales and marketing somehow misfiring? Given the complexity of systems and processes, it can be easy for something previously undetected to reduce effectiveness and miss opportunities. We have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is [...]

What Do B2B Marketers Do Now? Demand Spectrum Model

A Demand Spectrum Model To Grow Revenue You can run into a problem when marketing executes programs for sales without aligning the marketing tactics to the sales strategies. It could be harming your bottom line. We have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is busy, so we [...]

Wants and Needs and Timelines

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We've all wanted something we can't have. Or maybe needed someone that didn't need us back. Things change. People change. But how do you deal with it? We're more than halfway through [...]

2021-07-26T09:31:43-04:00July 26th, 2021|Categories: Blog|Tags: , , , , |

TRANSCRIPT: How to Match Sales Needs with Marketing Strategy

TRANSCRIPT: How to Match Sales Needs with Marketing Strategy This is a Transcript file for the webinar excerpt: How to Match Sales Needs with Marketing Strategy. Have you ever felt your sales & marketing teams are struggling to work together? In challenging times, don’t miss this opportunity to learn how to align sales and marketing [...]

2021-07-22T14:37:40-04:00July 22nd, 2021|Categories: Uncategorized|Tags: , , , , |

What Do B2B Marketers Do Now? Match Sales Needs with Marketing Strategy

How to Match Sales Needs with Marketing Strategy Have you ever felt your sales & marketing teams are struggling to work together? If so, we have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is busy, so we have cut a segment from our recent webinar “Choosing the Right [...]

Step Into Your Buyer’s Shoes

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's official – summer is here! Things are opening up, we're seeing B2B events and concerts again, and it's tough not to feel optimistic. Do you feel like I do? To celebrate, let's [...]

2021-06-21T09:36:16-04:00June 21st, 2021|Categories: Blog|Tags: , , , , , |

Digital Media Trends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The countdown is on. As we approach the end of Q2, how is your pipeline shaping up? Is it growing and your team is hitting those important quarterly milestones – or are [...]

2021-05-31T10:51:55-04:00May 31st, 2021|Categories: Blog|Tags: , , , , , |

Get Ready for the New B2B Revenue Waterfall!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we approach summer, water becomes a big part of our lives. Pools, beaches, lakes, rivers – we all rush to the water where we can! What other things do you associate [...]

The Art of Letting People Think You Suck

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We’ve passed a few annual milestones recently – spring’s arrival, the end of Q1, first 100 days, and of course: the one-year anniversary of COVID-19 officially being declared a pandemic. As I [...]

A Blog Post about Blogs Posts

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Spring has arrived, the weather is warming, and we continue to look forward to safely enjoying warm-weather activities with friends! No matter where you are, and even if you are able to [...]

2021-05-25T16:06:38-04:00April 12th, 2021|Categories: Blog|Tags: , , , , , |

What Do B2B Marketers Do Now? Choosing the Right B2B Demand Gen Strategy

Which B2B Demand Generation Strategy Is Right For You? Are you focused on growing sales? Do you want to target the right people at the right companies and maximize your ROI? Is Account-Based Marketing (ABM) right for you? Choosing the correct B2B demand generation strategy that supports your sales and marketing objectives is critical to [...]

Spanning the Chasm

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What were you doing 40 years ago (if you were even alive)? It’s hard to believe (for me) that a few days ago marked the 40th anniversary of Rush’s Moving Pictures album. [...]

2021-05-22T09:47:10-04:00February 15th, 2021|Categories: Blog|Tags: , , , , , |

Growing Revenue with New Streams

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It seems like 2021 is turning into the year of looking forward – as we focus on the destination a little up the road. I don’t usually like to feature an artist [...]

2021-05-22T09:42:15-04:00January 25th, 2021|Categories: Blog|Tags: , , , , |

6 Steps to Market Your Experts and Boost Your Brand Awareness

As I coach management teams and executives, I realize that sometimes their personal brand gets lost as they enable the success of others. Brand management extends beyond just the product. Never forget – YOU are your own Brand and YOU need to sustain effort into keeping your brand relevant and well-positioned. With so much noise [...]

2021-01-19T14:09:38-05:00January 14th, 2021|Categories: Blog|Tags: , , , , , |

What You Can Expect in 2021

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Could there be more excitement about welcoming 2021? B2B sales and marketing pros are getting a jump start on the year now that 2020 is in the rear view mirror. This is [...]

2021-05-22T10:05:29-04:00January 4th, 2021|Categories: Blog|Tags: , , , |

A B2B Nutcracker

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! In the holiday spirit I have a creative take for you on the Nutcracker Suite from Brian Setzer (remember Stray Cats?). He's rocking a big orange guitar and is accompanied by his [...]

2021-05-25T17:40:25-04:00December 21st, 2020|Categories: Blog|Tags: , , , |

Prepping Your Marketing Strategy for the New Year

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How does it feel? 2020 has often felt like a complete unknown, like a rolling stone that keeps on rolling. Listen to this with me as we focus on finishing the year [...]

2021-05-22T10:15:05-04:00December 14th, 2020|Categories: Blog|Tags: , , , |

What is Your Retention Marketing Plan?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It snowed here this week. I won't lie... there is a part of me that wants to sail away and return to warmer climates! Instead here's a little jolt from my favourite [...]

2021-05-22T10:19:37-04:00November 23rd, 2020|Categories: Blog|Tags: , , , |

The State of Marketing Performance

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've got a mental pick-me-up for you! Neuroscience has discovered the 10 happiest songs ever. In the midst of whatever stress you're feeling, join me in listening to this classic to help [...]

2021-05-22T10:26:38-04:00November 16th, 2020|Categories: Blog|Tags: , , , |

What Do B2B Marketers Do Now? Convert Your B2B Leads Like the Pros

Best Practices in Lead Follow-up and Nurturing Is your B2B lead pipeline stuck? Do you need to get your existing inbound or outbound leads moving again to close more business? Our conversation was so AWESOME that it went over our usual 29-minute limit. So we made an exception this one time! Check out our webinar [...]

2020-11-05T15:15:20-05:00November 5th, 2020|Categories: Resource, Webinars|Tags: , , , , |

HubSpot Data and Holiday Blues

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we slide into the second half of Q4 2020, are you churning and burning with activity? Can your team go the distance? Give this awesome song by Cake a listen as [...]

2021-05-25T15:30:34-04:00November 2nd, 2020|Categories: Blog|Tags: , , , , |

The Changing SDR Role

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's me against the world. At least that's how I feel sometimes when I'm staring down Q4! Can you relate? This week I've got some ideas to help in planning a better [...]

2021-05-22T10:43:16-04:00October 26th, 2020|Categories: Blog|Tags: , , , , |

The B2B Search for Meaning

Have you ever watched squirrels this time of year? They gather nuts, frantically running around trying to find places to bury them, then start over. I can relate. As B2B marketers we constantly gather data, then spend our time trying to find the important pieces, and search for the meaning to help us. Have you [...]

2021-05-22T10:45:29-04:00October 5th, 2020|Categories: Blog|Tags: , , , |

Increase Your Customer Experience

I can still remember the first time I heard Eddie Van Halen. As a guitar player, I had no idea what I was listening to! But hearing that opening of "Runnin' With the Devil"... I was floored! It seems like this September is busier than ever in the B2B space! "Livin' life at a pace [...]

2021-05-22T10:47:19-04:00September 21st, 2020|Categories: Blog|Tags: , , , |

What Do B2B Marketers Do Now? 4 Ways to Impact 2020 Sales

4 Proven Sales & Marketing Tactics to Impact Your 2020 B2B Sales RIGHT NOW The clock is ticking on 2020. What is actually generating B2B sales opportunities in the current unpredictable business environment? As companies fervently adapt to the global impact of COVID-19, one challenge remains – how do you effectively engage buyers to generate [...]

2020-11-06T09:08:34-05:00September 8th, 2020|Categories: Resource, Webinars|Tags: , , , , |

Sales Emails vs Sales Calls

Can you believe August is almost over? I hope you’ve had a chance to get away (even if you couldn’t fly away) and enjoy this summer – I doubt it’s one any of us will ever forget. Are you planning that final Labor Day getaway? Here’s one of my favorite Lenny Kravitz songs as you [...]

2021-05-22T10:51:27-04:00August 24th, 2020|Categories: Blog|Tags: , , , |

Times Like These Need Leads!

With the social distancing, and (at times) forced solitude, have you learned something new or rekindled a previous interest? I have a guitar hanging in my office and there are times when a little ‘noodling’ helps calm and reset me. Give the Foo Fighter’s Times Like These a listen as you read through for some [...]

2021-05-25T16:28:05-04:00August 13th, 2020|Categories: Blog|Tags: , , , |

Avoid the B2B Summer Burn

Who doesn’t love a good summer vacation? Do you measure it by the warm weather, time spent outdoors, or reading that novel? As marketers we sometimes feel that tension of trying to keep things moving through the summer - how do we keep things rolling so we don’t see a dip in our activity during [...]

2021-05-25T16:29:52-04:00August 10th, 2020|Categories: Blog|Tags: , , , , |

In the Eye of a Hurricane

Ever felt like you’re in the eye of a hurricane? With the conflicting opinions swirling around reopening, the pressure for companies to recover, and the stock market seemingly spinning in circles, it feels like the storm is all around you. But we’re going to get through this together. So as you read through, listen to [...]

2021-05-25T16:32:19-04:00August 3rd, 2020|Categories: Blog|Tags: , , , |

B2B Macro Shifts Underway

What’s your current theme song? Soundgarden’s "Outshined", and the line “I've kept the movie rolling” has been a kind of motto for me through these crazy times. Makes me think back to the first Lollapalooza concert tour – summer of 1991… 29 years ago! Sadly, that was Jane’s Addiction's farewell tour. Since I’ve recently shared [...]

2021-05-25T16:33:23-04:00July 27th, 2020|Categories: Blog|Tags: , , , |

B2B Strategic Framework for Revenue Growth

What’s your getaway pleasure? In the summer heat, I want to be on the lake - it makes me feel insulated, safe, and at peace. As we see economic re-openings progressing (and regressing) across the continent, it feels like waves rolling in and out on a windy day. So while you read on, listen to [...]

2021-05-25T16:35:15-04:00July 20th, 2020|Categories: Blog|Tags: , , , |

Scanning the B2B Landscape

The temperature soared last week. But as a Canadian, I use up all my ‘weather complaining tokens’ during the winter. So grab a caffeinated drink and listen to this summer classic from Don Henley as you read on. Or if you want the espresso version, try this cover. Here is what the experts are saying, [...]

2021-05-25T16:41:24-04:00July 13th, 2020|Categories: Blog|Tags: , , , , |

Rethink the B2B Marketing Restart?

I hope you were able to take part in #MakeMusicDay on the weekend – a great cause, and we all could use a little more music in our lives right now! Is your B2B drumbeat still getting louder? How are you and your teams coping with your own sales and marketing ramp up? Here is [...]

2021-05-25T16:49:48-04:00June 23rd, 2020|Categories: Blog|Tags: , , , , |

Is The B2B Marketing Drumbeat Getting Louder?

What’s new in the B2B space this week? How are you and your teams coping with your own B2B sales and marketing ramp-up? It feels like the drumbeat is finally starting to get a bit louder in the marketplace. With the economy opening further, many of my clients are eager to continue ramping up their [...]

2021-05-25T16:50:05-04:00June 15th, 2020|Categories: Blog|Tags: , , , , , |

Finding Positive B2B Marketing and Sales Signals

Its been such a busy week! I admit that I didn’t make it to the drive-in – maybe the next staff meeting? There's lots to discuss, so grab your popcorn or coffee, and let’s get right to it! Venture Funding During the Pandemic As someone that works with many tech companies, I find it encouraging [...]

2021-05-25T17:09:47-04:00June 8th, 2020|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? May 2020

Critical Success Factors for Business Recovery and Growth After the downturn, now what? Businesses are looking for insight into strategies they can implement to help them recover and ultimately grow – from concrete demand generation ideas and tactics to high-level growth strategies. In this brief webinar, we’re bringing together two experts who will share practical [...]

2020-06-04T19:01:26-04:00June 4th, 2020|Categories: Resource, Webinars|Tags: , , , |

B2B Pushing for Recovery

Maybe I’m an eternal optimist, but I really am seeing the B2B market pushing for recovery. Prior to March, B2B sales and marketing activity was at an all-time high. And luckily, it seems that businesses are looking to get back to those levels. What are you seeing? Here is what the experts are saying, and [...]

2021-05-26T10:12:45-04:00May 25th, 2020|Categories: Blog|Tags: , , , , |

Finding Promise in 2020 B2B Marketing and Sales

I've been waking up early a lot lately. And this week I saw the sun rise over the water and couldn't help but think about it symbolically - the promise of a new day. As the economy starts to open up globally, similarly, I’m sure we’re all hoping for the promise of better times! I’m [...]

2021-05-26T10:14:39-04:00May 18th, 2020|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? (Webinar)

REGISTER NOW! Critical Success Factors for Business Recovery and Growth After the downturn, now what? Businesses are looking for insight into strategies they can implement to help them recover and ultimately grow – from concrete demand generation ideas and tactics to high-level growth strategies. On May 27 at 2:00pm, we’re bringing together two experts who [...]

2020-05-18T13:38:39-04:00May 11th, 2020|Categories: Blog|Tags: , , , |

Snow in May and the Current Realities of B2B Sales & Marketing in 2020

It's snowing here this morning. Yup. Snow. And not just a little. Sure, it will only last for the day, but it feels like a HUGE setback. We're all looking forward to warmer weather, sunshine, and better times...but the snow just seems like a huge kick in the...ahem. You know what I mean. But on [...]

2021-05-26T10:15:32-04:00May 11th, 2020|Categories: Blog|Tags: , , , , |

Call Me After COVID

“Call Me After COVID” Sound familiar? It’s what our sales teams have been hearing for a while now….but it seems like we’re getting less of this. The economy is getting ready to kick back up – and we may be seeing signs of recovery. What are your teams seeing? Here is what the experts are [...]

2021-05-26T10:16:25-04:00May 4th, 2020|Categories: Blog|Tags: , , , , |

Deal Volume and Sales Response Rates are Down

Here is the latest update for you – if it's valuable, please forward it to your colleagues. And please share your findings back – I’d love to hear from you! Here are some takeaways from the past week: 1. Deal Volume and Sales Response Rates are Down - HubSpot has been providing some great real-time [...]

Generating Sales Pipeline and Preserving Revenues in B2B Markets

I’ve recently witnessed some marketplace changes that I want to share with you. This past week our client teams have noticed that response rates and live conversations with B2B prospects have picked up considerably. Of course, I am hoping this trend continues. Are your sales teams finding the same? Here are some takeaways from the [...]

2021-05-26T10:19:14-04:00April 20th, 2020|Categories: Blog|Tags: , , , , , |

Processing Change Inside Sales Organizations and Contact Data Depth

As I process everything going on these days, I find myself reflecting on past experiences as I push forward. What is the role of change now? Here are some takeaways from the past week: 1. Your Brand New 100% Inside Sales Organization! When I started Virtual Causeway in 2001, it was mainly due to a [...]

2021-05-26T10:19:30-04:00April 13th, 2020|Categories: Blog|Tags: , , , , , |

COVID-19 Strategic Sales and Marketing Actions

I usually don’t listen to webinars ‘live’ but this one was different. As someone who helps to manage and implement webinar strategies for our clients, I rarely attend them live. I typically wait for the replay or recording. Today I watched a timely and thought-provoking webinar hosted by Gartner and TOPO: COVID-19 – Strategic Sales [...]

2020-04-03T16:11:24-04:00April 3rd, 2020|Categories: Blog|Tags: , , , , |

What do B2B marketers do now?

What a week it’s been! I wanted to remind you that you’re not alone. As I’ve been talking to clients, partners, and vendors this week, I realized that I need to share more. I can add value to the business community by sharing what I am seeing in the market – so I wanted to [...]

2020-11-09T11:03:59-05:00March 19th, 2020|Categories: Blog|Tags: , , , , , |

The B2B Lead Machine Webinar

Lead machine webinar coming in hot! Join Rick Endrulat for ‘5 Simple Steps to Building an Integrated Lead Engine to Grow Sales’. In this 20-minute webinar, learn how to build your own complete targeted content marketing process that effectively generates qualified B2B sales leads. You'll learn A complete lead producing process The role of content [...]

2019-10-21T16:22:27-04:00October 21st, 2019|Categories: Blog|Tags: , , , |

4 Common B2B Marketing Misconceptions – Debunked!

When it comes to digital B2B marketing, most people immediately think of B2C and the flashy tactics used to grab the attention of prospects. Businesses have been selling to businesses for a very long time. It's only until recently that B2B has been taken to a whole new level with advancements in digital marketing and [...]

2019-10-21T16:28:53-04:00September 11th, 2019|Categories: Blog|Tags: , , , , , , |

How Do You Define a Lead?

A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to pursue and convert. Leads are important for any organization; they are what will eventually (hopefully) turn into a sale. Having [...]

A B2C Social strategy isn’t going to cut it for your B2B audience

Social media started out at as a tool to communicate and stay in touch with friends, family, and colleagues. Eventually, it became popular among business-to-consumer companies to help find and communicate with their customers. Today it has become an integral part of any businesses marketing strategy and B2B is no exception. When reading about social [...]

2017-07-04T20:07:08-04:00July 4th, 2017|Categories: Blog|Tags: , , , , |

Guide: Best SEO Practices For Writing B2B Articles

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. It’s not enough to just have a good strategy for creating optimized content, but you must also create valuable [...]

2017-04-11T17:36:35-04:00April 6th, 2017|Categories: Guides, Resource|Tags: , , , , , |