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In the holiday spirit I have a creative take for you on the Nutcracker Suite from Brian Setzer (remember Stray Cats?). He’s rocking a big orange guitar and is accompanied by his big band orchestra – and you may even remember this version from the movie Elf. His holiday show is one of the best concerts I’ve ever seen – have a listen and enjoy as you read on…

Here are some takeaways from the past week:

How Holiday Ads Influence B2B Strategies

Bah humbug! That’s my usual response to typical holiday advertising. But I’ve been curious about how the big brands were going to approach the holidays this year with all that’s happened. This European article found the two following advertising themes this holiday season:

  • Love and kindness. This makes sense, given the suffering experienced by many this year.
  • Taking it easy on ourselves. In response to any hardships, maybe there is no naughty list this year.

B2B can learn from Christmas campaigns by understanding the underlying applicable shift. No one really wants to be “sold to” these days. What are the current pain points and how can you specifically respond to them? This thinking aligns with the increased awareness of the health and safety of others. So let’s all be kind in our selling!

Keep the Music Playing

A new report suggests the lack of a live music scene in Canada due to the pandemic has eliminated a staggering $233 million in revenue for independent musicians in just six months. The results are not surprising given no concerts, no touring, and few opportunities to see live music in any form since the middle of March. But several industry groups have organized emergency funds for musicians put out of work by the pandemic. Here are some funds worth considering:


Sweet Relief’s COVID-19 Fund

MusiCares Coronavirus Relief

In the interim, I’ll buy merch, albums or songs, and keep talking about them so there’s a ready audience when they return. What are your favourite holiday songs?

Don’t let the past year steal your present. The promise of tomorrow is that it can be different than today. I wish you and your family a warm holiday season and a very happy new year!

As always, don’t hesitate to call me to brainstorm or ask how I can help.

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat