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Last week we said Good Riddance to 2021… so let’s unite and welcome 2022 with open arms! Who’s excited about this year? Let’s get a jump-start on the new year and make this quarter our best yet.

Give this song by Smashing Pumpkins a listen with me, and hopefully, it motivates you as it does me every time I listen! The intro and overall emotion always get me moving!

What to Look Out For in 2022

I thought I’d share some resources as you get things kicked off for 2022 – here are some great articles that can help you out this year!

Our friend Tyler Lessard from Vidyard has shared his Top Sales Podcasts and Communities for 2022. The start of a new year is a great time to plan your learning journey and professional development, and these recommendations can be a great starting point!

What are the social media platforms to watch in 2022? HubSpot’s Top 8 includes a mix of new platforms (like Clubhouse); new features of existing platforms (Instagram Reels); and even some older ones that have seen some major recent growth (like Twitch). Check it out and see if you agree.

Spear Marketing shared their Top 6 Trends in B2B demand gen to watch this year. How will you adapt digital-first strategies to account for digital fatigue? Are you transitioning to a RevOps model? Let me know what you think of these trends, and if there are others you think we should keep an eye on!

2022 Music Industry Trends

What can we expect in 2022 for the music industry? DK-MBA predicts the Top 7 Trends to expect this year:

  1. TikTok will become even more dominant
  2. Sync deals & publishing will be a focus
  3. Motion artwork will take over from the static image
  4. Tipping will become a more viable monetization method
  5. Thirst for live concerts will grow
  6. More online music teachers
  7. More artists will sell online ‘experiences’

You may have heard that TikTok was the most visited site of 2021 – even beating Google – and with the continuing pandemic prolonging venue shutdowns, limited capacities, and distancing regulations, these predictions make a lot of sense.

How will these predictions be reflected in B2B? It’s not a big leap to translate most of these music trends to our world. New tech, digital and virtual experiences, and new marketing/selling platforms. Same trends, just re-named for different industries.

Looking at the same trends in a different context can help you determine who is righteous, what is bold – and help you keep up with trends and channels that are relevant and current!

As always, don’t hesitate to call me to brainstorm or just say hello.

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat