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What’s the most you’ve ever paid for a concert ticket? An informal poll with friends and colleagues surprised me! Ticket prices are skyrocketing this year and it’s shocking. But – if the experience meets your expectations – maybe the price doesn’t really matter…

Are you sitting comfortably? Give this cool ’80s song by Platinum Blonde a listen as we see what the experts are saying this week…

Getting Your Leads Past the Finish Line

I had a conversation with a sales rep yesterday explaining how a LEAD is different from a DEAL. I feel like I’ve been through this all before too many times! But it’s worth repeating – a significant amount of planning, commitment, and time is required before you can consider the sale done.

Think of it like a race – the athletes didn’t just show up one day and enter the competition. Every single one of them has put money into themselves and prepared for success on the track. Though the race was brief, years of hard work, devotion, and drive brought them to the finish line.

So how can you use a similar strategy in your lead generation process? B2B Marketing Zone outlines key aspects of taking those leads to close:

  • Keep your eye on the ball
  • Invest in a decent pair of running shoes
  • Hustle and practice (my favourite!)
  • Recognize that it will be a lengthy race

Following up on leads is rarely a 100-yard dash; it’s more like a marathon. Develop a strategy. Determine your prospects’ hotspots, for example, and deliver related emails and material. And hopefully, your concern isn’t just for show – and you can get those leads over the finish line!

Web3 News – Hype or Utility?

You may have seen recently that Shopify – the world’s largest D2C eCommerce platform – invested in Single, the app/platform helping artists and music companies, covering “merch and record sales, sales reporting, ticketing, live stream concert hosting, and more.”

Following the purchase of an NFT, fans can use their NFT as a ‘digital key’ to gain access to exclusive offerings from the creator such as merch, audio or video content, live streams, and more. By integrating Web3 functionalities into its Shopify app, Single claims to be “empowering creatives, artists and musicians with tools to engage with their fans in new ways and to unlock innovative commerce experiences.”

Web3 has a long way to go, and we have not said all there is to say… but the likes of Single are the ones to watch here. To me, they reflect the kind of pragmatism we need now in order to move into the next phase of Web3’s development from hype into something of real value and utility.

As always, don’t hesitate to call me to brainstorm or just say hello.

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat