Zeppelin Marketing Tactics for B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Fifty years ago today, Led Zeppelin IV was released. Yup – I know I already mentioned it last week... and the week before. But it's a pretty darn influential album on many [...]

Lessons at Life’s Big Milestones

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I celebrated a pretty big birthday last week. So I thought I'd share it in this email by saluting one of the coolest albums of all time along with one of the [...]

Giving Thanks for Sales Leads

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Let's keep it light this week. I feel like things have been way too heavy lately, and there's been too much focus on the past and rehashing old conversations. Sure – summer [...]

Is Your B2B Sales Funnel Leaking?

Do you have a lead follow-up checklist? Mistakes in your process can cost you sales and ultimately impact revenue. As someone who runs a demand agency, I can't tell you how often our team has generated leads for a client who isn't really prepared or has no plan for the leads when they get them. [...]

Best Practices for Effective B2B Lead Follow-up

Do you have a B2B lead follow-up checklist? Lead mistakes in your process can cost you sales and, ultimately, impact revenue. In our experience as a demand agency, it's surprising how often our team has generated new leads for a client who isn’t really prepared or has no plan for the leads when they get [...]

What Do B2B Marketers Do Now? Uncover Gaps in Demand Technology Resources and Metrics

How to Uncover Gaps in Demand Technology, Resources and Metrics Are your sales and marketing somehow misfiring? Given the complexity of systems and processes, it can be easy for something previously undetected to reduce effectiveness and miss opportunities. We have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is [...]

What Do B2B Marketers Do Now? Demand Spectrum Model

A Demand Spectrum Model To Grow Revenue You can run into a problem when marketing executes programs for sales without aligning the marketing tactics to the sales strategies. It could be harming your bottom line. We have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is busy, so we [...]

What Do B2B Marketers Do Now? Match Sales Needs with Marketing Strategy

How to Match Sales Needs with Marketing Strategy Have you ever felt your sales & marketing teams are struggling to work together? If so, we have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is busy, so we have cut a segment from our recent webinar “Choosing the Right [...]

Get Ready for the New B2B Revenue Waterfall!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we approach summer, water becomes a big part of our lives. Pools, beaches, lakes, rivers – we all rush to the water where we can! What other things do you associate [...]

Outsourcing – The Cover Band of Business?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! There are some bands where I vividly remember the first time I heard their music. Something about the music had an impact on me. When I first heard the Red Hot Chili [...]

2021-05-25T15:59:18-04:00May 10th, 2021|Categories: Blog|Tags: , , , , , |

What Do B2B Marketers Do Now? Choosing the Right B2B Demand Gen Strategy

Which B2B Demand Generation Strategy Is Right For You? Are you focused on growing sales? Do you want to target the right people at the right companies and maximize your ROI? Is Account-Based Marketing (ABM) right for you? Choosing the correct B2B demand generation strategy that supports your sales and marketing objectives is critical to [...]

Lead Generation Channels

Lead generation is one of the most important aspects of business development. It helps build your brand, gain awareness and most importantly, gets you that much closer to closing deals. With the rise of tools like social media, marketing automation systems, and pay-per-click advertising, which lead generation channel has the most potential to convert the [...]

2020-12-23T15:35:25-05:00January 7th, 2021|Categories: Blog|Tags: , , , |

Be the King (or Queen) of the CASL

We have all encountered spam at some point or another while scrolling through the web or sifting through our email inboxes. Some people – and even some software – are really great at identifying it and dealing with it, but some are not. Here in Canada, it's been six years since anti-spam legislation was rolled out. Is [...]

2021-04-05T10:00:08-04:00December 24th, 2020|Categories: Blog|Tags: , , , |

What Do B2B Marketers Do Now? Convert Your B2B Leads Like the Pros

Best Practices in Lead Follow-up and Nurturing Is your B2B lead pipeline stuck? Do you need to get your existing inbound or outbound leads moving again to close more business? Our conversation was so AWESOME that it went over our usual 29-minute limit. So we made an exception this one time! Check out our webinar [...]

2020-11-05T15:15:20-05:00November 5th, 2020|Categories: Resource, Webinars|Tags: , , , , |

What Do B2B Marketers Do Now? 4 Ways to Impact 2020 Sales

4 Proven Sales & Marketing Tactics to Impact Your 2020 B2B Sales RIGHT NOW The clock is ticking on 2020. What is actually generating B2B sales opportunities in the current unpredictable business environment? As companies fervently adapt to the global impact of COVID-19, one challenge remains – how do you effectively engage buyers to generate [...]

2020-11-06T09:08:34-05:00September 8th, 2020|Categories: Resource, Webinars|Tags: , , , , |

Times Like These Need Leads!

With the social distancing, and (at times) forced solitude, have you learned something new or rekindled a previous interest? I have a guitar hanging in my office and there are times when a little ‘noodling’ helps calm and reset me. Give the Foo Fighter’s Times Like These a listen as you read through for some [...]

2021-05-25T16:28:05-04:00August 13th, 2020|Categories: Blog|Tags: , , , |

Avoid the B2B Summer Burn

Who doesn’t love a good summer vacation? Do you measure it by the warm weather, time spent outdoors, or reading that novel? As marketers we sometimes feel that tension of trying to keep things moving through the summer - how do we keep things rolling so we don’t see a dip in our activity during [...]

2021-05-25T16:29:52-04:00August 10th, 2020|Categories: Blog|Tags: , , , , |

Avoid Demand Generation Summer Vacations

Don’t let your demand generation take a summer vacation! One of my clients made an interesting request the other day – they asked if we could increase our marketing and demand generation efforts for them during the months of July and August. And not just a small increase in activity, but something pretty substantial. Now, [...]

2021-08-09T09:37:47-04:00July 30th, 2020|Categories: Blog|Tags: , , , , , |

Where is Your B2B Thinking Place?

There’s something about water that I find relaxing, refreshing, and contemplative. When I need to think, sometimes I just take the boat out and stare at the water. I’ve been doing a lot of thinking lately about what comes next, and how our clients move strongly into the marketplace. Here is what the experts are [...]

2021-05-25T16:47:43-04:00June 29th, 2020|Categories: Blog|Tags: , , , , |

Is The B2B Marketing Drumbeat Getting Louder?

What’s new in the B2B space this week? How are you and your teams coping with your own B2B sales and marketing ramp-up? It feels like the drumbeat is finally starting to get a bit louder in the marketplace. With the economy opening further, many of my clients are eager to continue ramping up their [...]

2021-05-25T16:50:05-04:00June 15th, 2020|Categories: Blog|Tags: , , , , , |

Finding Positive B2B Marketing and Sales Signals

Its been such a busy week! I admit that I didn’t make it to the drive-in – maybe the next staff meeting? There's lots to discuss, so grab your popcorn or coffee, and let’s get right to it! Venture Funding During the Pandemic As someone that works with many tech companies, I find it encouraging [...]

2021-05-25T17:09:47-04:00June 8th, 2020|Categories: Blog|Tags: , , , , |

The Rebirth of the Drive-in and the Pursuit of Closed Deals

Can you believe it's June already? As yet another sign of the strange times we’re living in, last week I happened to see a story from Entertainment Weekly about how a low-budget horror movie had become America's No. 1 film. How? Drive-ins! With typical movie theaters closed and the postponement of major blockbusters, it’s led [...]

2021-05-26T10:11:27-04:00June 1st, 2020|Categories: Blog|Tags: , , , , |

B2B Pushing for Recovery

Maybe I’m an eternal optimist, but I really am seeing the B2B market pushing for recovery. Prior to March, B2B sales and marketing activity was at an all-time high. And luckily, it seems that businesses are looking to get back to those levels. What are you seeing? Here is what the experts are saying, and [...]

2021-05-26T10:12:45-04:00May 25th, 2020|Categories: Blog|Tags: , , , , |

Call Me After COVID

“Call Me After COVID” Sound familiar? It’s what our sales teams have been hearing for a while now….but it seems like we’re getting less of this. The economy is getting ready to kick back up – and we may be seeing signs of recovery. What are your teams seeing? Here is what the experts are [...]

2021-05-26T10:16:25-04:00May 4th, 2020|Categories: Blog|Tags: , , , , |

Deal Volume and Sales Response Rates are Down

Here is the latest update for you – if it's valuable, please forward it to your colleagues. And please share your findings back – I’d love to hear from you! Here are some takeaways from the past week: 1. Deal Volume and Sales Response Rates are Down - HubSpot has been providing some great real-time [...]

Generating Sales Pipeline and Preserving Revenues in B2B Markets

I’ve recently witnessed some marketplace changes that I want to share with you. This past week our client teams have noticed that response rates and live conversations with B2B prospects have picked up considerably. Of course, I am hoping this trend continues. Are your sales teams finding the same? Here are some takeaways from the [...]

2021-05-26T10:19:14-04:00April 20th, 2020|Categories: Blog|Tags: , , , , , |

Processing Change Inside Sales Organizations and Contact Data Depth

As I process everything going on these days, I find myself reflecting on past experiences as I push forward. What is the role of change now? Here are some takeaways from the past week: 1. Your Brand New 100% Inside Sales Organization! When I started Virtual Causeway in 2001, it was mainly due to a [...]

2021-05-26T10:19:30-04:00April 13th, 2020|Categories: Blog|Tags: , , , , , |

COVID-19 Strategic Sales and Marketing Actions

I usually don’t listen to webinars ‘live’ but this one was different. As someone who helps to manage and implement webinar strategies for our clients, I rarely attend them live. I typically wait for the replay or recording. Today I watched a timely and thought-provoking webinar hosted by Gartner and TOPO: COVID-19 – Strategic Sales [...]

2020-04-03T16:11:24-04:00April 3rd, 2020|Categories: Blog|Tags: , , , , |

What do B2B marketers do now?

What a week it’s been! I wanted to remind you that you’re not alone. As I’ve been talking to clients, partners, and vendors this week, I realized that I need to share more. I can add value to the business community by sharing what I am seeing in the market – so I wanted to [...]

2020-11-09T11:03:59-05:00March 19th, 2020|Categories: Blog|Tags: , , , , , |

The B2B Lead Machine Webinar

Lead machine webinar coming in hot! Join Rick Endrulat for ‘5 Simple Steps to Building an Integrated Lead Engine to Grow Sales’. In this 20-minute webinar, learn how to build your own complete targeted content marketing process that effectively generates qualified B2B sales leads. You'll learn A complete lead producing process The role of content [...]

2019-10-21T16:22:27-04:00October 21st, 2019|Categories: Blog|Tags: , , , |

Guide: Create a Lead Magnet with an eBook and Boost Sales!

Need more marketing sales leads now? Learn how to, not just create an eBook, but a Lead Magnet that grows demand for your sales funnel. Discover helpful information and tips for creating an effective Lead Magnet eBook. Download our free guide to create your Lead Magnet eBook. Download Free Guide

How Do You Define a Lead?

A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to pursue and convert. Leads are important for any organization; they are what will eventually (hopefully) turn into a sale. Having [...]

LinkedIn Has Started Offering Video and You Should Be Very Excited!

Long after all the other social media giants have adopted video sharing features, LinkedIn has finally jumped on the bandwagon. The business-centric social media network will now let users take and upload videos with the updated in-app camera or upload clips from their phone’s camera roll. Currently, LinkedIn says the native video feature is currently [...]

2017-07-25T19:59:37-04:00July 25th, 2017|Categories: Blog|Tags: , , , , , , |

A B2C Social strategy isn’t going to cut it for your B2B audience

Social media started out at as a tool to communicate and stay in touch with friends, family, and colleagues. Eventually, it became popular among business-to-consumer companies to help find and communicate with their customers. Today it has become an integral part of any businesses marketing strategy and B2B is no exception. When reading about social [...]

2017-07-04T20:07:08-04:00July 4th, 2017|Categories: Blog|Tags: , , , , |

7 Tips to Earn Higher Quality Leads.

Sales leads are what drive your business. You probably have a bunch of them pouring in already, but are they good, quality leads? Traditional sales and marketing strategies tend to focus on casting a wide net and capturing as many leads as possible instead of focusing on the good ones. If you’re not getting the [...]

2017-06-22T16:54:01-04:00June 22nd, 2017|Categories: Blog|Tags: , , , , |

How to Be the King of CASL

We have all encountered spam at some point or another while scrolling through the web or sifting through your email inbox. Some people - and even software - are really great at identifying it and dealing with it, but some are not. While nobody likes receiving spam, the fact is many businesses are actively sending [...]

Do You Even Snap?

Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all.  So, instead of continuing to bore you with financial [...]

Make Your Content Contagious With These 6 STEPPS

And hope that everyone catches it like the Flu. The Internet is bursting at the seams with content and information. It is important to stand out so you are getting the most out of your B2B marketing strategies. I recently read a book called Contagious by Jonah Berger, Professor of Marketing at The University of [...]

2017-02-23T23:09:52-05:00February 23rd, 2017|Categories: Blog|Tags: , , , , , |

Video Will Dominate The Marketing Landscape This Year

Hop on the bandwagon, you're missing out! Last year we saw the importance of visual content, such as video, emphasized by the changes that took place across almost every major social network such as Facebook, Instagram, Snapchat, and Twitter. Most notable were the launch of Facebook and Instagram’s live feature, Facebook’s pre-roll video ads, and [...]

2017-02-09T14:41:47-05:00February 9th, 2017|Categories: Blog|Tags: , , , , , , , , |

How complacency is killing the Marketer

Overcome complacency. Achieve Marketing stardom. The biggest killer for any marketing department, marketing campaign, or marketing professional can best be described using one word — complacency. I’m guilty of it. If you’re honest with yourself, so are you. There is just so much going on in our day-to-day lives, not to mention the non-stop meetings, [...]

2017-01-18T16:52:53-05:00April 27th, 2016|Categories: Blog|Tags: , , , |