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David Bowie would have turned 75 a couple of days ago. As someone who always innovated and embraced change, how would he react to the ups and downs of a pandemic-ridden world? Is it time to turn and face the strange and continue innovating and adapting in our own B2B worlds?

Give this Bowie song a listen with me as we see what the experts are saying this week…

What are Marketing Leaders Investing in This Year?

According to HubSpot, 48% of marketers expect their budgets to increase in 2022. Here is a list of where marketers are focusing investments this year (some highlights below):

  • Podcasts and other audio opportunities
  • Social responsibility and diversity marketing
  • Influencer marketing
  • Short-form videos
  • Permanent social media content
  • Marketing technology

Where are you investing this year? We’ve certainly seen an increase in the amount of audio and video content that our clients are leveraging in their marketing efforts. What fascinations are fascinating you?

Live Events in 2022?

We’ve recently seen the Grammys postponed, live events cancelled, and more music tours rescheduled again. How will the landscape for live events (B2B and B2C) evolve this year? Who knows… but the world’s largest tech show was actually live and IN PERSON last week!

Did you attend? How was the experience? It will be interesting to see how things shake out this year – we’re all very optimistic, but once again finding ourselves facing the strange and trying to figure out how to conduct business in this new environment.

Albums Turning 50

Louder has shared this list of landmark albums that are turning 50 in 2022. And talk about timing – David Bowie is on the list!

The inclusion of The Rise And Fall Of Ziggy Stardust and the Spiders from Mars as a ‘landmark’ is no exaggeration. The creation of the glam rock character Ziggy Stardust was iconic, remaining quite possibly Bowie’s definitive work all these years later. It’s a masterclass in branding and transformation.

Nothing is constant, so we must always adapt. Don’t just watch the ripples change their size – make a splash! What other lessons can we learn from Ziggy and apply to our own branding and marketing practices in B2B?

As always, don’t hesitate to call me to brainstorm or just say hello.

Looking forward,
Rick

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat