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Is it worth marketing to your audience when most of them are celebrating a holiday? Or is it important to keep up the routine and schedule? Not sure… but I sincerely hope that if you’re celebrating Memorial Day you are NOT reading this!

But if you are… give this song by The Cranberries a listen with me as we take a quick peek at what the experts are saying this week…

Zombie Prospects

The zombie company could finally be expiring. The number of business insolvencies rose in March, coming just shy of February 2020’s count. This rebound could mark the end of one of the great economic paradoxes of the pandemic: During one of the worst economic contractions in history, the number of insolvencies fell dramatically.

Dan Kelly, president of the Canadian Federation of Independent Business, believes there were thousands of debt-burdened “zombie companies” that were effectively defunct but were technically staying in business with the faint hope that they could rebound once pandemic restrictions were lifted.

But they must have been mistaken, and these hopes are obviously fading fast.

This article really got me thinking – what about zombie prospects? Do your sales teams keep opportunities alive because – in their head – they could one day magically turn into revenue? Has COVID impacted your opportunity pipeline and led to many more zombie prospects than usual?

Perhaps it’s time to put the ‘stake through the heart’ (or the zombie equivalent) of some of your prospects or opportunities and move on.

Fun Facts – Richest Musicians

The Sunday Times is one of those publications that loves to keep tabs on the rich. The paper just released its 2022 list of the wealthiest musicians in the UK.

  1. Paul McCartney, £865 million
  2. U2, £625 million
  3. Andrew Lloyd Webber, £495 million
  4. Elton John, £395 million
  5. Sting, £320 million
  6. Mick Jagger, £318 million
  7. Keith Richards, £303 million
  8. Olivia and Dhani Harrison (George’s wife and son), £295 million
  9. Ringo Starr, £285 million
  10. Ed Sheeran, £260 million
  11. Calvin Harris, £220 million
  12. Brian May (Queen), £218 million
  13. Rod Stewart, £215 million
  14. Roger Waters (Pink Floyd), £210 million
  15. Michael Flatley (yes, the Riverdance guy), £206 million
  16. Roger Taylor (Queen), £198 million
  17. Eric Clapton and Robbie Williams (tied), £195 million
  18. Tom Jones, £180 million
  19. Shirley Watts and family (Charlie’s widow), £175 million

Some of the inclusions on this list haven’t been active in some time – but it’s the same old theme, and their massive success has kept them on this list!

Is there anyone you’re surprised to see (or not see) on this list? I’d love to hear your thoughts!

As always, don’t hesitate to call me to brainstorm or just say hello.

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat