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When’s the last time you thanked a client for being a customer? Your clients have many options and they chose you! Do you even know why they chose to work with you?
If you live in the Great White North like I do, this weekend is all about thanks – and I thank YOU for reading and for reaching out and sharing with me! Give this song by Alanis Morisette (also from north of the border) a listen with me as we see what the experts are saying this week.
Making the most of on-demand B2B content
On-demand content has become the go-to source of information and entertainment for consumers. Just think of all the on-demand content you consume on a daily basis at home! How can we translate this to B2B, and how can we make the most of its potential?
According to DemandBase, there are three key steps:
Become a media company. With geo-targeting, digital marketing, and data absolutely everywhere, companies must be excellent storytellers and their own media companies.
Empower ‘Click & Go’ purchases with content. Make it as easy as possible for folks in a variety of roles to purchase what you sell, and then use content to cross-sell and upsell.
Focus on quality. Content being available on-demand isn’t enough; it must be good.
Bring these three steps together: Become your own media company, generate content with a focus on quality over quantity, and make that content truly on-demand – easy for whoever needs it to get it. Then you’ll be able to reach buyers, build trust, and grow your business.
And speaking of on-demand content…
Hot Takes (almost) Live!
In case you missed it, our friends at breadcrumbs.io ran a kick-ass event that I was happy to be part of. Hot Takes Live had 30 top SaaS leaders dishing out hot takes and harsh truths on product-led growth, RevOps, marketing, and sales – and I was one of them!
Blunt, in-your-face, and engaging – what a great event! You can check out the replay (on-demand) here.
Giving thanks
Here is a fun, short list of songs our team has put together about giving thanks – feel free to give a listen… enjoy!
ZZ Top – I Thank You
Fall Out Boy – Thnks fr th Mmrs
Queen – You’re My Best Friend
Dido – Thank You
The Radio Dept. – A Token of Gratitude
As always, don’t hesitate to call me to brainstorm or just say hello!
Looking forward,
Rick
Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat