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When’s the last time you thanked a client for being a customer? Your clients have many options and they chose you! Do you even know why they chose to work with you?

If you live in the Great White North like I do, this weekend is all about thanks – and I thank YOU for reading and for reaching out and sharing with me! Give this song by Alanis Morisette (also from north of the border) a listen with me as we see what the experts are saying this week.

Making the most of on-demand B2B content

On-demand content has become the go-to source of information and entertainment for consumers. Just think of all the on-demand content you consume on a daily basis at home! How can we translate this to B2B, and how can we make the most of its potential?

According to DemandBase, there are three key steps:

Become a media company. With geo-targeting, digital marketing, and data absolutely everywhere, companies must be excellent storytellers and their own media companies.

Empower ‘Click & Go’ purchases with content. Make it as easy as possible for folks in a variety of roles to purchase what you sell, and then use content to cross-sell and upsell.

Focus on quality. Content being available on-demand isn’t enough; it must be good.

Bring these three steps together: Become your own media company, generate content with a focus on quality over quantity, and make that content truly on-demand – easy for whoever needs it to get it. Then you’ll be able to reach buyers, build trust, and grow your business.

And speaking of on-demand content…

Hot Takes (almost) Live!

In case you missed it, our friends at breadcrumbs.io ran a kick-ass event that I was happy to be part of. Hot Takes Live had 30 top SaaS leaders dishing out hot takes and harsh truths on product-led growth, RevOps, marketing, and sales – and I was one of them!

Blunt, in-your-face, and engaging – what a great event! You can check out the replay (on-demand) here.

Giving thanks

Here is a fun, short list of songs our team has put together about giving thanks – feel free to give a listen enjoy!

ZZ Top – I Thank You

Fall Out Boy – Thnks fr th Mmrs

Queen – You’re My Best Friend

Dido – Thank You

The Radio Dept. – A Token of Gratitude

As always, don’t hesitate to call me to brainstorm or just say hello!

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat