I hope you were able to take part in #MakeMusicDay on the weekend – a great cause, and we all could use a little more music in our lives right now! Is your B2B drumbeat still getting louder? How are you and your teams coping with your own sales and marketing ramp up?

Here is what the experts are saying, and some takeaways from the past week:

Should We Rethink the Restart?

As many of us focus on how we will come out of lockdown, businesses need to think about what a post-lockdown world will look like for them. According to B2BMarketing, the big question in B2B is existential – is your business a Tesco, an Airbus, or a British Airways? No matter the size of your business, I think the principles still apply in terms of where we all are on this continuum.

Here at Virtual Causeway, we didn’t stop! We’ve been helping our clients rethink their ICPs and adjust their strategies based on market demand and impact. We’re constantly listening, watching and adapting.

Deal Volume Continues to Rise – HubSpot Data

The first week of June showed deals created and deals won almost at pre-COVID levels! Construction, Manufacturing and Computer Software continue to lead over other industries. North America and APAC lead in terms of regions. Those are encouraging signs that I hope translate for all of us. Report details here.

Pandemic Aftershock: 90% of Indie Music Venues May Shut Down

I think we’re only beginning to see some of the unfortunate aftereffects of the extended closure. Some grim music news I read this week – according to a survey by the National Independent Venue Association (NIVA), 90% of independent music venues will shut down (or not reopen) without additional financial assistance. For those of you that love live music, this is a scary thought!

Will this also impact venues for B2B events? I’ve been thinking about the potential shift towards more permanent work-from-home arrangements and how that will impact corporate real estate and public venues. But I miss those quick hallway conversations. Bob Dylan is still right: The Times They Are A-Changin’

What do B2B Marketers Do Now? With VanillaSoft…. Webinar Replay

In case you didn’t catch it live, this webinar replay is a timely interaction with Darryl Praill, CMO of VanillaSoft and is available on-demand! Check it out here, as we learn firsthand how Darryl and his team navigated a shift in ICP and focused on key growth areas to move forward.

As we head into summer, I hope everyone has a chance to enjoy a ‘new normal’ summer vacation! Will B2B slow down over the summer? Will people be working extra hard to make up for the lockdown? I don’t know but I do hope to spend time on the water (not under it)!

As always, don’t hesitate to call me to brainstorm or ask how I can help.

Looking forward,


Rick Endrulat | President | Virtual Causeway | 519.866.1600 x622