Do you have a B2B lead follow-up checklist?
Lead mistakes in your process can cost you sales and, ultimately, impact revenue. In our experience as a demand agency, it’s surprising how often our team has generated new leads for a client who isn’t really prepared or has no plan for the leads when they get them. So much of success relies on following a good process and ensuring there is no ‘leakage’ in your sales funnel!

In just 20 minutes, don’t miss this webinar opportunity to learn how to apply best practices for effective B2B lead follow-up to drive better bottom-line results.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Marlene Keay is Senior Manager, Business Development at Virtual Causeway.

Interested in discussing or learning more? Contact Us.

The post Best Practices for Effective B2B Lead Follow-up appeared first on Virtual Causeway.

B2B Account-Based Marketing: Readiness Assessment Model

Are your ducks in a row? The results that some B2B companies are getting using Account-Based Marketing (ABM) might tempt you to shortcircuit due diligence. Please don’t do it! We have some relevant content from our webinar series: What Do B2B Marketers Do Now?

To get right to it, we have cut a segment from our recent webinar “Are You Ready for B2B Account-Based Marketing?”.

In this excerpt, discover how an organization can self-evaluate if they are ready to execute an ABM program.

Learn the checklist to assess your company’s state of readiness.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst at Forrester.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? B2B Account-Based Marketing: Readiness Assessment Model appeared first on Virtual Causeway.

B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 2

According to ITSMA, 87% of B2B marketers agree that Account-Based Marketing (ABM) delivers a higher ROI than other marketing activities. But is it right for you? We have some relevant content from our webinar series: What Do B2B Marketers Do Now?

To keep it brief, we have cut a segment from our recent webinar “Are You Ready for B2B Account-Based Marketing?”.

In this excerpt, learn the final 3 of 5 critical requirements that determine ABM success. Discover what it takes to target the right people at the right companies and maximize your ROI.

Apply the criteria that can make the difference between success and failure.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst at Forrester.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 2 appeared first on Virtual Causeway.

B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 1

Is it a waste of time for your company? Account-Based Marketing (ABM) continues to buzz in B2B marketing circles. But for every ABM program success, many fail. So how do you mitigate risk? We have some relevant content from our webinar series: What Do B2B Marketers Do Now?

Everyone is busy, so we have cut a segment from our recent webinar “Are You Ready for B2B Account-Based Marketing?”.

In this excerpt, learn 2 of the 5 critical requirements that determine ABM success. Understanding these requirements helps you to determine whether an ABM strategy is the right fit.

Discover if ABM can drive sales growth for your company.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst at Forrester.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? B2B Account-Based Marketing Success or Failure: The Determining Factors – Part 1 appeared first on Virtual Causeway.

How to Uncover Gaps in Demand Technology, Resources and Metrics

Are your sales and marketing somehow misfiring? Given the complexity of systems and processes, it can be easy for something previously undetected to reduce effectiveness and miss opportunities. We have some relevant content from our webinar series: What Do B2B Marketers Do Now?

Everyone is busy, so we have cut a segment from our recent webinar “Choosing the Right B2B Demand Generation Strategy”.

In this excerpt, learn how to uncover gaps in technology, resources, and metrics that might reduce your success. Discover a method to identify specific investments needed in technology, content resources, tools, and metrics for increased ROI.

In challenging times, take every opportunity to grow your sales and revenue.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst at Forrester.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? Uncover Gaps in Demand Technology Resources and Metrics appeared first on Virtual Causeway.

A Demand Spectrum Model To Grow Revenue

You can run into a problem when marketing executes programs for sales without aligning the marketing tactics to the sales strategies. It could be harming your bottom line. We have some relevant content from our webinar series: What Do B2B Marketers Do Now?

Everyone is busy, so we have cut a segment from our recent webinar “Choosing the Right B2B Demand Generation Strategy”.

Learn a model that helps identify weaknesses that reduce marketing effectiveness. It offers you the advantage of better aligning marketing to sales needs.

In challenging times, don’t miss this webinar opportunity to learn how to align sales and marketing to give you a big advantage to grow sales.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst at Forrester.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? Demand Spectrum Model appeared first on Virtual Causeway.

How to Match Sales Needs with Marketing Strategy

Have you ever felt your sales & marketing teams are struggling to work together? If so, we have some relevant content from our webinar series: What Do B2B Marketers Do Now?

Everyone is busy, so we have cut a segment from our recent webinar “Choosing the Right B2B Demand Generation Strategy”.

We’ve seen both the problems that come when there isn’t alignment and the incredible benefits that come when there is alignment to fuel success.

In challenging times, don’t miss this webinar opportunity to learn how to align sales and marketing to fuel your demand generation and sales growth.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst at Forrester.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? Match Sales Needs with Marketing Strategy appeared first on Virtual Causeway.

Are You Ready for B2B Account-Based Marketing?

Are you missing out? Do you need to assess if Account-Based Marketing (ABM) is the correct B2B marketing strategy to drive sales growth for your company this year?

Maybe you’ve heard the hype around ABM – some companies are enjoying explosive sales. But how do you know if it will work for your company?

In this webinar you will learn the 5 critical requirements that determine ABM success:

• Organizational Fit Requirements
• Marketing Readiness Requirements
• Sales Readiness Requirements
• Technology and Insights Requirements
• Resourcing Requirements

Discover what it takes to target the right people at the right companies and maximize your ROI. Eliminate the guesswork and watch the webinar specifically designed to help you evaluate B2B ABM strategy.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst of Demand Generation, and ABM at Forrester.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? Are You Ready for B2B Account-Based Marketing? appeared first on Virtual Causeway.

Which B2B Demand Generation Strategy Is Right For You?
Are you focused on growing sales? Do you want to target the right people at the right companies and maximize your ROI? Is Account-Based Marketing (ABM) right for you? Choosing the correct B2B demand generation strategy that supports your sales and marketing objectives is critical to reduce risk and boost revenue.

In this webinar you will learn these 4 critical elements:
1. How to align sales and marketing to fuel demand generation and sales growth.
2. How to use the Forrester SiriusDecisions Demand Spectrum model to identify weaknesses that reduce marketing effectiveness.
3. Which of the 4 Marketing Strategies is best for your company: Demand Marketing, Vertical Marketing, Named-Account Marketing (ABM) or Large-Account Marketing (ABM)
4. How to identify specific investments needed in technology, content resources, tools, and metrics to plan, execute, and track for increased ROI.

In challenging times, don’t miss this webinar opportunity to learn how to reduce risk, and optimize your available resources to drive bottom-line results.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Alisa Groocock is a VP, Principal Analyst of Demand Generation, and ABM at Forrester.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? Choosing the Right B2B Demand Gen Strategy appeared first on Virtual Causeway.

Best Practices in Lead Follow-up and Nurturing
Is your B2B lead pipeline stuck? Do you need to get your existing inbound or outbound leads moving again to close more business?

Our conversation was so AWESOME that it went over our usual 29-minute limit. So we made an exception this one time!

Check out our webinar recording, and hear our sales and marketing experts discuss:
– The best methods for lead follow-up based on lead source
– How to increase lead velocity through the buying cycle
– Lead conversion metrics that should be tracked closely
– Approaches to lead nurturing that convert leads
– Human and Digital ‘touches’ – when to use them

In this action-packed webinar, discover B2B lead follow-up best practices, hear real-world examples, and learn techniques to help you convert more leads and move those buyers through the buying cycle quickly.

Webinar Experts:
Rick Endrulat is the President at Virtual Causeway.
Tyler Lessard is a VP Marketing at Vidyard.
David Blackwood is Managing Partner at Outside GC.

Interested in discussing or learning more? Contact Us.

The post What Do B2B Marketers Do Now? Convert Your B2B Leads Like the Pros appeared first on Virtual Causeway.