Do you remember the scene in Back to the Future where Marty McFly travels back in time and visits his father (as a teenager), waking him up in the middle of the night? He’s dressed as a space traveler, and puts headphones on him and plays the Walkman – blaring Eddie Van Halen guitar solos. That’s how my mind was blown the first time I heard “Eruption” – give it a listen as you read on, and join me in remembering one of the best guitar masters ever.
Here is what the experts are saying, and some takeaways from the past week:
- 87% prefer sessions under 45 minutes
- Of that 87%, 30% want sessions no more than 20 minutes
- 61% want to network digitally around topic-oriented meetings
- Diversify digital selling tools & channels
- Rethink sales enablement
- Prioritize the seller experience & coaching
Eddie wasn’t content to simply play guitar like everyone else – he had a vision for taking things somewhere new. Eddie took the best parts of guitar chords and scales while combining them with new technique and tone for incredible results… all while having a great and bluesy ‘human’ touch and feel to all of his riffs and solos. And he always focused on making the song better!
In the B2B space, we see the same – innovation leads to better results and new ways of doing things. We can look back and leverage past techniques and tactics, but the way we use them and how we innovate and continue to drive to new levels of excellence… that’s the trick.
His music still blows me away. Rest in peace, Eddie.
As always, don’t hesitate to call me to brainstorm or ask how I can help.
Rick Endrulat | President | Virtual Causeway | 519.866.1600 x622
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