Map Your Organization to Your Customers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Were you at Forrester B2B Summit last week in Austin? Over 2000 marketers convened last week at the conference – and the excitement was palpable. Was it the research? New technologies unveiled? [...]

The Streaming Victor, Spotify

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I'm excited. I'm off to a conference this week and going to see how 'back to normal' things are in the B2B event world. I'll report back next week, but it seems [...]

Profanity’s Professional Proliferation

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever start an email and just sit there waiting for the words to magically appear? Sometimes they present themselves to you in the strangest of places... while cooking dinner, while [...]

2022-03-14T09:49:51-04:00March 14th, 2022|Categories: Blog|Tags: , , , , , |

Dealing With Those Pesky Cancellations

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Summer mornings at the lake can be very peaceful... the sounds of birds going about their morning business, water gently splashing against the shoreline, and the soothing echoes of... chainsaws!? Our lives [...]

2021-08-23T10:02:55-04:00August 23rd, 2021|Categories: Blog|Tags: , , , , , , , |

Bands and Concerts: Your Unlikely Sources for Lessons in B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes we need to keep it simple. It's August. It's summer. I bet we're all having problems staying motivated – so I'm going to keep this email simple and rev you up! Give [...]

2021-08-09T09:24:44-04:00August 9th, 2021|Categories: Blog|Tags: , , , , |

Step Into Your Buyer’s Shoes

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's official – summer is here! Things are opening up, we're seeing B2B events and concerts again, and it's tough not to feel optimistic. Do you feel like I do? To celebrate, let's [...]

2021-06-21T09:36:16-04:00June 21st, 2021|Categories: Blog|Tags: , , , , , |

Get Ready for the New B2B Revenue Waterfall!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we approach summer, water becomes a big part of our lives. Pools, beaches, lakes, rivers – we all rush to the water where we can! What other things do you associate [...]

B2B Innovations

Do you remember the scene in Back to the Future where Marty McFly travels back in time and visits his father (as a teenager), waking him up in the middle of the night? He's dressed as a space traveler, and puts headphones on him and plays the Walkman – blaring Eddie Van Halen guitar solos. [...]

2020-11-09T10:19:19-05:00October 13th, 2020|Categories: Blog|Tags: , , , , |