1009, 2020

What is Account-Based Marketing? Everyone’s Doing It

September 10th, 2020|

Introducing the upside down funnel! It seems that lead-based marketing is a fish out of water and it’s just flopping around waiting to die. Okay, well... maybe it’s still good for some uses. With 89.5% [...]

2004, 2020

Generating Sales Pipeline and Preserving Revenues in B2B Markets

April 20th, 2020|

I’ve recently witnessed some marketplace changes that I want to share with you. This past week our client teams have noticed that response rates and live conversations with B2B prospects have picked up considerably. Of [...]

2507, 2017

LinkedIn Has Started Offering Video and You Should Be Very Excited!

July 25th, 2017|

Long after all the other social media giants have adopted video sharing features, LinkedIn has finally jumped on the bandwagon. The business-centric social media network will now let users take and upload videos with the [...]

407, 2017

A B2C Social strategy isn’t going to cut it for your B2B audience

July 4th, 2017|

Social media started out at as a tool to communicate and stay in touch with friends, family, and colleagues. Eventually, it became popular among business-to-consumer companies to help find and communicate with their customers. Today [...]

110, 2015

LIVE FROM DREAMFORCE: 3 Ways the right data improves customer engagement

October 1st, 2015|

The biggest challenge any revenue-generating professional will face is connecting with a customer — via email, phone, social media, or in person — and actually getting them to listen. It has become a ‘skimming’ society [...]

708, 2015

Marketing Automation – Do I outsource or invest in my staff

August 7th, 2015|

As the market for marketing automation grows - platforms such as Pardot, Marketo and Eloqua help large businesses drive revenue by converting leads into customers. The marketing automation industry realized there was a market for [...]

2106, 2015

How Little Can you Spend on a Campaign – and still get results?

June 21st, 2015|

Popularity and Effectiveness of Digital Marketing   One of the most important aspects in marketing is content marketing. In order to have a great content marketing strategy, we have to write – and write LOTS! [...]

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