Make Your Content Contagious With These 6 STEPPS
And hope that everyone catches it like the Flu. The Internet is bursting at the seams with content and information. It is important to stand out so you are getting the most out of your [...]
Graphic Design Tips For The Everyday Marketer
For those who have little-to-no graphic design skills. You’re in good hands because I am a pro... Not really but they tell me I’m pretty good. There has probably been a time where you had [...]
Video Will Dominate The Marketing Landscape This Year
Hop on the bandwagon, you're missing out! Last year we saw the importance of visual content, such as video, emphasized by the changes that took place across almost every major social network such as Facebook, [...]
How complacency is killing the Marketer
Overcome complacency. Achieve Marketing stardom. The biggest killer for any marketing department, marketing campaign, or marketing professional can best be described using one word — complacency. I’m guilty of it. If you’re honest with yourself, [...]
I’m hearing whispers they’re not happy with Marketing
Top 5 things you can do to stop the whispers. Any Marketer who has been on the job for more than a few months will have experienced this. Of course, most sales professionals can claim [...]
Top 5 reasons it’s not me…it’s you…said the Marketer
I’ve written about it before, and I’ll write about it again. It’s a popular discussion among us Marketers, not to mention a source of frustration. Every time I reach out to my network of respected [...]
Stop over-thinking it. Marketing is marketing.
One of the things I enjoy best about being a veteran marketer (that’s “marketing” for saying I’m old) is that I’ve had the chance to mentor and develop a lot of young marketers. It’s something [...]
What is a lead?
One of the biggest challenges I’ve ever had, as a veteran Vice President of Marketing, was getting consensus on how a lead is defined. This challenge occurred in almost every single organization I’ve ever been [...]
LIVE FROM DREAMFORCE: 3 Ways the right data improves customer engagement
The biggest challenge any revenue-generating professional will face is connecting with a customer — via email, phone, social media, or in person — and actually getting them to listen. It has become a ‘skimming’ society [...]
What you need to know about Display Campaigns
Everyday, each of us sees them, yet very few of us know much about them. I am talking about display ads (formerly called banner ads), Unlike search ads that rely on someone typing a keyword [...]
Why start blogging now?
I think of myself as someone usually on the front-end of the technology adoption curve. When I first studied Geoffrey Moore’s “Crossing the Chasm[i]” in business school, I remember completely identifying with those technology Innovators. [...]
Marketing Automation – Do I outsource or invest in my staff
As the market for marketing automation grows - platforms such as Pardot, Marketo and Eloqua help large businesses drive revenue by converting leads into customers. The marketing automation industry realized there was a market for [...]
How Little Can you Spend on a Campaign – and still get results?
Popularity and Effectiveness of Digital Marketing One of the most important aspects in marketing is content marketing. In order to have a great content marketing strategy, we have to write – and write LOTS! [...]
5 Lessons to Manage your Marketing Team
I’ve been a marketer for a long time, much of that spent as a senior executive. I’ve had large teams, small teams, and no teams. I’ve made many mistakes. I’ve even had employees come into [...]
My experience with gatekeepers
Working in sales, you are familiar with the gatekeeper. In my experience, I have learned the gatekeeper can be your best friend or your worst enemy. They will let you through to your target contact [...]
A B2B Marketer’s Word Jumble….Leads vs Deals
A B2B Marketer’s Word Jumble....Leads vs Deals What do leads and deals have in common? Well....same letters, different order? The image of a word jumble comes to mind - remember the word jumble? You would [...]
What should I blog about and does anybody care anymore
Earlier on, Rick wrote a post about WHY we are blogging - the end result - content. Blogs are everywhere! There are literally (figuratively) dogs writing blogs. Not kidding - check it out (Alfies Blog). [...]