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I’ve been on a kick since I was at #forrb2bsummit in Austin. I’ve been inspired – in many ways. Re-evaluating our marketing tech stack; implementing some new strategies with our clients; sharing some of the benchmarks provided. And of course, listening to music from some cool bands from Austin…

Give this song by another of Austin’s own – Spoon – a listen as we see what the experts are saying this week.

Tech, Entertainment, and Breakup Fees

As I’m sure you’ve figured out by now, I’m a big fan of tech and B2B intersecting with music/entertainment. I love looking at business lessons learned from various industries.

I think we’re all caught up (or maybe fed up) with the Twitter/Elon Musk news these days – and how about the Johnny Depp/Amber Heard trial? Musk stands to lose $1 billion in a ‘breakup fee’ if he walks away from his Twitter deal – and with this deal on hold, perhaps everyone is staying on their side after all. And in the meantime, there’s new evidence regarding Musk’s involvement in a mysterious donation to the ACLU on behalf of Heard.

Famous-sounding words (and people) make your head feel light… They say there’s no such thing as bad publicity. What do you think – are you part of ‘they’?

Fun Musical Updates

Some quick updates from Alan Cross to keep you hanging around:

A Spinal Tap sequel is coming. It’s been forty years since the original movie came out. But the key question: Who will be the drummer?

Supermassive Black Hole. The big astronomy news this week was the release of the first-ever photo of Sagittarius A*, the supermassive black hole at the centre of our galaxy. But what does the singer of Muse think about this?

Pink Floyd looking to sell their catalogue. Looks like Pink Floyd, one of the most successful acts in the history of recorded music, is looking to join the list of artists that have sold their catalogues. Could the current high-water mark of $550 million (Bruce Springsteen) be surpassed?

Maybe finding a lesson we can apply to B2B from a photo of a black hole is a bit of a stretch. But when it comes to business strategy… Bet you got it all planned, right? Well, maybe not quite – things are always changing. What ideas can you get from these musical updates? I’d love to hear them!

As always, don’t hesitate to call me to brainstorm or just say hello.

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat