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The countdown is on. As we approach the end of Q2, how is your pipeline shaping up? Is it growing and your team is hitting those important quarterly milestones – or are you going off the rails and simply trying to hold things together?

Give this great ’80s hard rock tune (featuring one of my favourite guitar players) a listen as we read on and see what the experts are saying this week:

What’s Working in Digital

With B2C digital experiences continuing to raise the bar and Zoom fatigue setting in, many B2B organizations are looking for new ways to offset the drop in digital engagement while reducing their reliance on video calls.

As a result, many organizations are experimenting with more intimate online experiences to engage their buyers, finding ways to personalize digital experiences with specific schedules, interests, and pain points. Marketers are also using “live” events, such as online executive seminars, cooking classes, wine tastings, etc. to create memorable buyer experiences that can also be repurposed into on-demand content.

Our friends at Vidyard outline their predictions for the top 5 video trends of 2021:

  1. Video in Sales Explodes
  2. User-Generated On-Demand Videos Become the Norm
  3. Marketers Embrace ‘Show and Tell’ Content
  4. Virtual Events and Live Video Experiences Go Mainstream
  5. Video Tech Goes from Tactical to Strategic

Some organizations are focusing on ways to create newer, more engaging buying experiences quickly and efficiently. Maybe it’s not too late to learn some new strategies! What are you seeing in your industry?

Rock and Roll Hall of Fame

By now you’ve probably seen this year’s inductees into the Rock and Roll Hall of Fame. They include hip-hop icon Jay-Z, rock/R&B legend Tina Turner, singer-songwriter Carole King, The Go-Go’s, Foo Fighters, and Todd Rundgren.

Beyond the coveted performer awards, the Rock Hall is doling out some serious hardware this year, with LL Cool J, Billy Preston, and Randy Rhoads earning Musical Excellence awards for artists whose “originality and influence… had a dramatic impact on music.”

With the Foos entering the Hall in the band’s first year of eligibility, founder Dave Grohl has become a two-time inductee (Nirvana was enshrined in 2014). I’m a big fan of the Foos and have seen them live many times. And Dave Grohl seems to be EVERYWHERE. Musical collaborations, television appearances, social media dominance – at some point, he’s become the poster child for Rock and Roll!

In B2B we spend a lot of time trying to get our message across and build our brand. But at what point does the constant exposure hurt your brand? Many would say this is a good ‘problem’ to have…

What do you think? Has he over-saturated the market? Some critics say that the public is tired of Dave Grohl. It’s been said that “Grohl is clearly the voice of our generation – if only because he never lets anyone else speak!”

Is this a case of the media selling it, and Dave Grohl is merely living the role?

As always, don’t hesitate to call me to brainstorm or just say hello.

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat