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First things first, why are we obsessed with Mondays? Monday mornings – the subject of many a song or story. Why such pain? Maybe it’s the rush to get the garbage out to the curb in time or to get the kids off to school. Or maybe the rush to get a weekly email newsletter (or blog post) written and ready to go before the work week starts!

Give this song by Imagine Dragons a listen with me if you’re also a believer in procrastination as a great motivator!

B2B for the Holidays

Second thing second, ’tis the season to scale back your marketing and prepare for 2023, right? Wrong! Getting high-quality leads and generating steady demand through this holiday season doesn’t have to be a struggle. Keeping your campaigns running is a great way to ensure steady lead flow and a predictable Q1!

As economic worries continue to trouble B2B execs, many companies are worried about price hikes, labour shortages, and cutting costs. Scaling back on your marketing activities can be short-sighted and detrimental to your 2023 pipeline. Your sales team is (hopefully) focused on closing those year-end deals – so marketing needs to pump up its efforts. The holiday season is a GREAT time to get in front of qualified leads. In the 25+ years I’ve been doing this, I’ve seen the proof!

Here are just a few sources of holiday B2B lead gen ideas – give them a try!

When HubSpot published their B2B benchmark data last year (Why did you stop, HubSpot? WHY??!?), it showed that response rates to marketing and sales conversations continued at a healthy pace in December and January. I’ll do my best over the next few weeks to share other data sources that can help you make your case… so you can show your team and make them a believer!

Spotify Billion Club

Last things last, in tech we like to talk about unicorns – those startups that are valued over $1 billion. What are the ‘unicorns’ in music streaming?

Check out this graphic illustrating all songs (by decade) that have been streamed over a billion times on Spotify (Imagine Dragons’ “Believer” was at 2.3 billion streams at the time of writing this post.)

So the next logical question is: how much do these streams represent financially to these artists? We’ve all read the stories outlining how Spotify pays much less per stream than many believe is fair.

If you’re interested, check out this calculator to see how much your favorite artist may have generated from those billion+ streams…

As always, don’t hesitate to call me to brainstorm or just say hello!

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat