The Streaming Victor, Spotify

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I'm excited. I'm off to a conference this week and going to see how 'back to normal' things are in the B2B event world. I'll report back next week, but it seems [...]

Make Your B2B Marketing the Stuff of Legends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I couldn't come up with an intro this week. Not sure why, but it was tough. And I feel like I need to make it good since my colleagues did such a [...]

The Right Channel Partners – Trust ‘The Man Behind the Curtain’

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Take a deep breath in and lift your head to the sky... breathe out... do you feel that? Birds chirping, blue skies, fresh air – the first signs of spring are finally here! [...]

Shedding a Light on B2B Sales Numbers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I can take the cold. I've lived in Canada all my life, and even if I don't like it, I should be used to the winter weather. What I can't get used [...]

2022-05-20T14:24:21-04:00February 21st, 2022|Categories: Blog|Tags: , , , , , , , |

Data and Numbers and Stats, oh my!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been looking at a lot of data this week. Sometimes after staring at spreadsheets too long, I see these data points as a thousand points of light – what do they [...]

2022-05-20T14:22:23-04:00January 31st, 2022|Categories: Blog|Tags: , , , , , , , , |

Sales and Marketing End-of-Summer Activity

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's been cool and rainy the last few days and it really feels like summer is over, doesn't it? I feel like I really need to make a conscious effort to stay [...]

2021-09-27T09:33:05-04:00September 27th, 2021|Categories: Blog|Tags: , , , , , |

Does Digital Audio Impact Your ICP?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A close friend of mine always tells me not to overthink things. Easier said than done, right? When we face pressure and stress from all angles, and we're just trying to get [...]

2021-07-19T09:34:27-04:00July 19th, 2021|Categories: Blog|Tags: , , , , |

Social Media: the Name of the Game

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What keeps you up at night? Do you ever wake with your heart racing, thinking about that big presentation, that customer meeting, or hitting your sales or marketing targets? It's not a [...]

The Dangers of Faking Success

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! You may ask yourself, “Where has the year gone?” We’re already halfway through Q2 – and as we let the days go by, do you feel panic or excitement? Is it the [...]

2021-05-25T15:57:59-04:00May 17th, 2021|Categories: Blog|Tags: , , , , , |

The Art of Letting People Think You Suck

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We’ve passed a few annual milestones recently – spring’s arrival, the end of Q1, first 100 days, and of course: the one-year anniversary of COVID-19 officially being declared a pandemic. As I [...]

Overcoming Bad Data

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We're all busy. But how busy are we... really? Are we moving things forward on a daily basis, or just going through the motions? With almost a year of various levels of [...]

2021-05-22T09:39:22-04:00March 8th, 2021|Categories: Blog|Tags: , , , , , , , |

Audience Growth and Trigger Cities

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ever feel like you're surrounded by predators, always fighting for every little win? The beginning of the year is a great time to swim without looking back and focus on what's ahead. [...]

2021-05-22T09:41:34-04:00February 22nd, 2021|Categories: Blog|Tags: , , , , |

Adapting to Shorter Attention Spans

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever feel like you’re on a different planet? Walking through the Virtual Causeway offices lately, it feels like I'm walking on the moon – with everyone working from home, it’s [...]

2021-05-22T10:01:50-04:00January 18th, 2021|Categories: Blog|Tags: , , , |

Where is the Money Tree?

"Money don't grow on trees," says the song lyric. That means there is plenty of work for us marketing and sales types! It's Q4 so we can't slow down. Have a listen to this as we push forward. Here is what the experts are saying, and some takeaways from the past week: HubSpot Data - [...]

2021-04-28T08:59:05-04:00October 19th, 2020|Categories: Blog|Tags: , , , |
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