B2B, Musicians and the Shared Headache of Work Permits

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As marketers, we need to have thick skin. Social media comments, clients, co-workers, vendors – lots of potential for stress. As a B2B pro, you need to roll with it, right? Or [...]

2023-03-20T11:49:19-04:00March 20th, 2023|Categories: Blog|Tags: , , , , |

Scarcity and FOMO in B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Wake up. Get ready. Rush kids out the door. Rush to work. Rush to your first meeting. It's a daily routine for many. Throw in a seasonal time change, and it makes [...]

2023-03-13T13:50:27-04:00March 13th, 2023|Categories: Blog|Tags: , , , , |

The Fallacy of (No) Factions

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that literary term for when human emotions are attributed to aspects of nature, like the weather? Pathetic fallacy. Right. I can thank my English Lit degree (and Google) for that. Perhaps [...]

2023-03-06T10:31:33-05:00March 6th, 2023|Categories: Blog|Tags: , , , |
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