Quit Buzzing about Buzzwords
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's with our love of TLAs? Come on – we all love [...]
B2B, Musicians and the Shared Headache of Work Permits
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As marketers, we need to have thick skin. Social media comments, clients, [...]
Scarcity and FOMO in B2B
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Wake up. Get ready. Rush kids out the door. Rush to work. [...]
The Fallacy of (No) Factions
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that literary term for when human emotions are attributed to aspects [...]
Keep Your Sales Team in the Pocket
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The English language fascinates me. Words can have different spellings but sound [...]
Innovation: the key to, well, innovating!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Family Day? Presidents' Day? Depending on where you are, you may be [...]
Buyer Behaviour: Understanding leads to Connection
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a concert the other day and a fan held [...]
Revisiting those Old Marketing Channels
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Now check this out: I received a fax the other day. That's [...]
Smart Speakers and Intent Data
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Can you hear that? Every time I ask Alexa to do something, [...]
Meetings and the Math of Music
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Wow. Time flies. Today is this newsletter's sesquicentennial! 150 weeks of B2B [...]
Controlling Your Brand
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you have a favourite t-shirt? Hat? Maybe it's from your favourite [...]
Need to Succeed? Allow Ramp-up Time!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! On this date... ...something exceptional happened. What, you may ask? Well – [...]
Booting up 2023
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Welcome to 2023! Apparently, this is the year of the Rabbit (if [...]
Your B2B Holiday Playlist
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What exactly is 'Boxing Day' anyway? Growing up in Canada, I always [...]
Key Change to Marketing Content
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How can you tell when a lead singer is at your door? [...]
Reviewing B2B Sales Benchmarks
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a concert the other night. The singer, Edwin, told [...]
‘Tis the Season to Keep Leads Flowing
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! First things first, why are we obsessed with Mondays? Monday mornings – [...]
From Separation to Connection
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a restaurant the other day and someone at the [...]
Is It the End of the Line for Twitter?
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! "I quit." That phrase has so many potential meanings. Quitting a bad [...]
Hungry for Leads? Best Times to Call
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The most recent Rock & Roll Hall of Fame inductees were celebrated [...]