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Ahh… the hot and lazy days of summer… when we all take a couple months off until September and the B2B rush starts again – Not so fast! It’s been BUSY! And I’m happy to see that many of my clients didn’t need my usual ‘don’t let your lead generation take a summer vacation’ reminder – there has been lots of activity!

My teams are seeing solid connect rates and good lead conversion numbers this July. Plus – there has been a lot of market and industry activity recently, as you know…

GO give this song by The Black Keys a listen as we see what the experts are saying this week!

Thoughts on Threads?

The biggest news in the tech space this month has got to be the release of Threads… and it seems to be off to a solid start. By now over 110 million accounts have been created. Not bad considering that the latest figures on Twitter (2022) is that it has 450 million monthly users (240 million monetizable ones). This growth is even faster than what we saw with ChatGPT earlier this year.

All these numbers are sketchy, of course, because we don’t know how many are bots or multiple accounts held by one person. But while Twitter’s streets aren’t bare, they could be in danger. I’ve been asking my peers (remember to leverage that peer support!) and here is a short list of some feedback I’ve heard on the new platform:

  • A post can be as long as 500 characters – more than enough for a microblogging service.
  • Clean interface. It’s easy to use.
  • Many of the people/organizations I follow on Twitter are also on Threads.
  • No ads. There won’t be, says Meta, until there’s around a billion users.
  • You can’t delete your Threads account without deleting your Instagram one. Meta no doubt considers that a feature.
  • Still no way to track trending topics with hashtags or topic searches.
  • DMs. No desktop version. Not great.
  • No API integration with websites (yet).

Yes, this is further fragmentation of social media, which dilutes the whole experience and power. You have to wonder how many people have signed up for Threads just because the fire is gone in Twitter and they hate what it’s become.

Some say that Threads is the new Napster… in essence, a natural and inevitable evolution of the space it’s in. What do you think?

Random Music News

We’re smack-dab in the middle of Summer Festival season – here are some quick snippets of news that might interest you:

Don’t throw stuff on the stage!

Bomb threats at a Noel Gallagher concert (not from his brother, Liam)

Elton John’s farewell tour unicorn!

The shadowy world of ticket brokers

It’s hot outside – there’s a lot going on! Pick one that interests you and give it a read. I’d love to hear how these relate to your B2B activities!

As always, don’t hesitate to call me to brainstorm or just say hello!

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat