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It’s hard to believe it’s late September already. The days are still sunny and warm, but things get a little bit back to a routine. School is back in session, trips have been taken and we’re starting to gear up for fall – and many of us can’t stop thinking about Q4!

Give this song by Red Hot Chili Peppers a listen with me as we see what the experts are saying this week…

Addicted to the shindig?

Last week was the first ‘live’ #dreamforce conference in three years. I’ve been to my share of these events, and boy can Salesforce throw a party! The first time I saw Foo Fighters was at Dreamforce way back in 2008. As someone that’s been a Salesforce user since the beginning, I’ve followed their rise closely.

With a reported in-person attendance of 40,000, it was significantly smaller than the peak pre-pandemic numbers of over 150,000, when every hotel in San Francisco would sell out, but it was still substantial. And if you count the 110,000 who watched some part of the event online (including myself), the numbers are pretty impressive.

Is it lingering COVID fears? Economic worries? Complexity of foreign travel? Whatever the reason, the numbers were closer to Dreamforce attendance from 10 years ago – when the Red Hot Chili Peppers (this year’s entertainment) first played at the conference!

How ’bout you? Were you at Dreamforce this year? And if not, what kept you?

Music the great communicator

We’ve all misheard lyrics before. Even searching lyrics online for favourite songs can bring up inaccurate transcriptions. But when you listen to Nirvana’s “Smells Like Teen Spirit,” have you ever heard Kurt Cobain sing…

With the lights out
It’s Las Vegas
Hear me all now

According to WordFinder by YourDictionary, it’s incredibly common for people to mishear lyrics, a phenomenon known as a “mondegreen.” The concept first came around in 1954, as defined by writer Sylvia Wright as “a word or phrase that results from a mishearing especially of something recited or sung.” Some of the most common examples include “Hold me closer, Tony Danza” and “Excuse me while I kiss this guy.”

How does this apply to B2B? When you go write your message on the pavement, are you sure your message is clear… that your audience knows exactly what you’re saying? It’s always a good idea to take a step back and review – you might find something in need of clarification!

Have plans tomorrow? Join me!

Outbound Isn’t Dead (You Just Suck At It) – that’s my session at breadcrumb.io’s Hot Takes Live online event on Sept. 27.

But more importantly, there are 30 other top SaaS leaders dishing out hot takes and harsh truths on product-led growth, RevOps, marketing, and sales. Trendy marketing and sales strategies emerge seemingly every day, but – far more shocking than anything I ever knew – many of them don’t really live up to the hype! It’s free, and you can register here.

As always, don’t hesitate to call me to brainstorm or just say hello!

Looking forward,

Rick Endrulat, President | ricke@v-causeway.com | www.linkedin.com/in/rickendrulat