Know When to Abandon Ship on Your Leads

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Have you ever gone to a movie and realized halfway through that it wasn't going to get any better? You tell yourself to just get up and leave, but you don't. Come [...]

2023-11-27T10:03:47-05:00November 27th, 2023|Categories: Blog|Tags: , , , , |

Don’t Mix Up Your Leads and Deals

Leads vs. Deals – truly a B2B marketer's word jumble. I originally posted about this way back in 2015, but I find I am still having this conversation on a weekly basis with clients – so I think it’s timely and worth re-posting today! What do leads and deals have in common? Well... same letters, different [...]

2020-12-23T15:10:16-05:00December 31st, 2020|Categories: Blog|Tags: , , , , |

What is Your Retention Marketing Plan?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It snowed here this week. I won't lie... there is a part of me that wants to sail away and return to warmer climates! Instead here's a little jolt from my favourite [...]

2021-05-22T10:19:37-04:00November 23rd, 2020|Categories: Blog|Tags: , , , |
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