Don’t Mix Up Your Leads and Deals

Leads vs. Deals – truly a B2B marketer's word jumble. I originally posted about this way back in 2015, but I find I am still having this conversation on a weekly basis with clients – so I think it’s timely and worth re-posting today! What do leads and deals have in common? Well... same letters, different [...]

2020-12-23T15:10:16-05:00December 31st, 2020|Categories: Blog|Tags: , , , , |

What is Your Retention Marketing Plan?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It snowed here this week. I won't lie... there is a part of me that wants to sail away and return to warmer climates! Instead here's a little jolt from my favourite [...]

2021-05-22T10:19:37-04:00November 23rd, 2020|Categories: Blog|Tags: , , , |