Avoid Demand Generation Summer Vacations

Don’t let your demand generation take a summer vacation! One of my clients made an interesting request the other day – they asked if we could increase our marketing and demand generation efforts for them during the months of July and August. And not just a small increase in activity, but something pretty substantial. Now, [...]

2020-07-30T22:09:35-04:00July 30th, 2020|Categories: Blog|Tags: , , , , |

B2B Macro Shifts Underway

What’s your current theme song? Soundgarden’s "Outshined", and the line “I've kept the movie rolling” has been a kind of motto for me through these crazy times. Makes me think back to the first Lollapalooza concert tour – summer of 1991… 29 years ago! Sadly, that was Jane’s Addiction's farewell tour. Since I’ve recently shared [...]

2020-07-27T12:58:32-04:00July 27th, 2020|Categories: Blog|Tags: , , |

B2B Strategic Framework for Revenue Growth

What’s your getaway pleasure? In the summer heat, I want to be on the lake - it makes me feel insulated, safe, and at peace. As we see economic re-openings progressing (and regressing) across the continent, it feels like waves rolling in and out on a windy day. So while you read on, listen to [...]

2020-07-20T12:30:00-04:00July 20th, 2020|Categories: Blog|Tags: , , |

Scanning the B2B Landscape

The temperature soared last week. But as a Canadian, I use up all my ‘weather complaining tokens’ during the winter. So grab a caffeinated drink and listen to this summer classic from Don Henley as you read on. Or if you want the espresso version, try this cover. Here is what the experts are saying, [...]

2020-07-13T12:51:55-04:00July 13th, 2020|Categories: Blog|Tags: , , , |