It’s a Give and Take with Prospects – but Focus on the Give

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This time of year is always tough. For some, it's full of sadness and feelings of emptiness and loss – kids are back at school, summer is ending, relationships are changing... it's easy [...]

2021-09-13T09:34:33-04:00September 13th, 2021|Categories: Blog|Tags: , , , , , |

Dealing With Those Pesky Cancellations

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Summer mornings at the lake can be very peaceful... the sounds of birds going about their morning business, water gently splashing against the shoreline, and the soothing echoes of... chainsaws!? Our lives [...]

2021-08-23T10:02:55-04:00August 23rd, 2021|Categories: Blog|Tags: , , , , , , , |

Step Into Your Buyer’s Shoes

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's official – summer is here! Things are opening up, we're seeing B2B events and concerts again, and it's tough not to feel optimistic. Do you feel like I do? To celebrate, let's [...]

2021-06-21T09:36:16-04:00June 21st, 2021|Categories: Blog|Tags: , , , , , |

B2B Macro Shifts Underway

What’s your current theme song? Soundgarden’s "Outshined", and the line “I've kept the movie rolling” has been a kind of motto for me through these crazy times. Makes me think back to the first Lollapalooza concert tour – summer of 1991… 29 years ago! Sadly, that was Jane’s Addiction's farewell tour. Since I’ve recently shared [...]

2021-05-25T16:33:23-04:00July 27th, 2020|Categories: Blog|Tags: , , , |