About Rick Endrulat

Rick Endrulat is the President of Virtual Causeway.

Unlock B2B Purchase Decisions for Increased Sales

It’s Labor Day and I hope you are enjoying some leisure time before getting back into the fray. Some people welcome September and change, while others dread it. Which camp are you in? It’s tough to know if we are coming or going sometimes, so while you’re reading, enjoy this classic from the Clash! Here [...]

2020-09-03T11:26:11-04:00September 3rd, 2020|Categories: Blog|Tags: , , |

Getting B2B Sales Off Hold

We are dangerously close to Labor Day! With schools re-opening, the economy rebounding – are you feeling optimistic? I sometimes wish the summer would last forever – but the renewed energy and focus associated with September can be invigorating. Need an energy boost? Listen to this while you read through today – perhaps it’s just [...]

2020-08-29T10:02:57-04:00August 29th, 2020|Categories: Blog|Tags: , |

Sales Emails vs Sales Calls

Can you believe August is almost over? I hope you’ve had a chance to get away (even if you couldn’t fly away) and enjoy this summer – I doubt it’s one any of us will ever forget. Are you planning that final Labor Day getaway? Here’s one of my favorite Lenny Kravitz songs as you [...]

2020-08-24T10:40:09-04:00August 24th, 2020|Categories: Blog|Tags: , , |

Times Like These Need Leads!

With the social distancing, and (at times) forced solitude, have you learned something new or rekindled a previous interest? I have a guitar hanging in my office and there are times when a little ‘noodling’ helps calm and reset me. Give the Foo Fighter’s Times Like These a listen as you read through for some [...]

2020-08-13T22:34:48-04:00August 13th, 2020|Categories: Blog|Tags: , , |

Avoid the B2B Summer Burn

Who doesn’t love a good summer vacation? Do you measure it by the warm weather, time spent outdoors, or reading that novel? As marketers we sometimes feel that tension of trying to keep things moving through the summer - how do we keep things rolling so we don’t see a dip in our activity during [...]

2020-08-10T10:03:02-04:00August 10th, 2020|Categories: Blog|Tags: , , , |

In the Eye of a Hurricane

Ever felt like you’re in the eye of a hurricane? With the conflicting opinions swirling around reopening, the pressure for companies to recover, and the stock market seemingly spinning in circles, it feels like the storm is all around you. But we’re going to get through this together. So as you read through, listen to [...]

2020-08-03T17:03:33-04:00August 3rd, 2020|Categories: Blog|Tags: , , |

Avoid Demand Generation Summer Vacations

Don’t let your demand generation take a summer vacation! One of my clients made an interesting request the other day – they asked if we could increase our marketing and demand generation efforts for them during the months of July and August. And not just a small increase in activity, but something pretty substantial. Now, [...]

2020-07-30T22:09:35-04:00July 30th, 2020|Categories: Blog|Tags: , , , , |