What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I love getting emails. Well, I get so many that I can't keep up. BUT I love to see how competitors, vendors, clients, and other B2B firms are messaging their offerings and [...]
At Virtual Causeway, we talk a lot about the importance of having both a human and digital touch for effective sales and marketing. And honestly, what’s more human than to err? One strategy we’ve talked about using, and that I want to share with you today, is the intentional typo. Letting a small error slip [...]
We have all encountered spam at some point or another while scrolling through the web or sifting through our email inboxes. Some people – and even some software – are really great at identifying it and dealing with it, but some are not. Here in Canada, it's been six years since anti-spam legislation was rolled out. Is [...]
We have all encountered spam at some point or another while scrolling through the web or sifting through your email inbox. Some people - and even software - are really great at identifying it and dealing with it, but some are not. While nobody likes receiving spam, the fact is many businesses are actively sending [...]
