Map Your Organization to Your Customers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Were you at Forrester B2B Summit last week in Austin? Over 2000 marketers convened last week at the conference – and the excitement was palpable. Was it the research? New technologies unveiled? [...]

Shedding a Light on B2B Sales Numbers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I can take the cold. I've lived in Canada all my life, and even if I don't like it, I should be used to the winter weather. What I can't get used [...]

2022-05-20T14:24:21-04:00February 21st, 2022|Categories: Blog|Tags: , , , , , , , |

Data and Numbers and Stats, oh my!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been looking at a lot of data this week. Sometimes after staring at spreadsheets too long, I see these data points as a thousand points of light – what do they [...]

2022-05-20T14:22:23-04:00January 31st, 2022|Categories: Blog|Tags: , , , , , , , , |

Sales and Marketing End-of-Summer Activity

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's been cool and rainy the last few days and it really feels like summer is over, doesn't it? I feel like I really need to make a conscious effort to stay [...]

2021-09-27T09:33:05-04:00September 27th, 2021|Categories: Blog|Tags: , , , , , |

Does Digital Audio Impact Your ICP?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A close friend of mine always tells me not to overthink things. Easier said than done, right? When we face pressure and stress from all angles, and we're just trying to get [...]

2021-07-19T09:34:27-04:00July 19th, 2021|Categories: Blog|Tags: , , , , |

The Dangers of Faking Success

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! You may ask yourself, “Where has the year gone?” We’re already halfway through Q2 – and as we let the days go by, do you feel panic or excitement? Is it the [...]

2021-05-25T15:57:59-04:00May 17th, 2021|Categories: Blog|Tags: , , , , , |

Marketing Investments in 2021

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How is your 2021 stacking up? This time of year tends to be a time of growth and optimism, yet some industries continue to thrive while others continue to struggle. The past [...]

2021-05-25T16:00:19-04:00May 3rd, 2021|Categories: Blog|Tags: , , , , |

The Art of Letting People Think You Suck

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We’ve passed a few annual milestones recently – spring’s arrival, the end of Q1, first 100 days, and of course: the one-year anniversary of COVID-19 officially being declared a pandemic. As I [...]

The Cost of the Data Retrofit

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! My team threw down a challenge for me this week. They asked me to use as many song references as possible from our featured artist in this week's email without being too [...]

2021-05-22T09:39:09-04:00March 15th, 2021|Categories: Blog|Tags: , , , , |

The Year’s Roundup – with a Soundtrack

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Finally! The holidays are here – let's give a big cheer to the end of 2020! It's been a gruelling year of uncertainty, change, opportunity, and endless pivoting. The break is a [...]

2021-05-25T09:31:43-04:00December 28th, 2020|Categories: Blog|Tags: , , , |
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