Don’t Mix Up Your Leads and Deals

Leads vs. Deals – truly a B2B marketer's word jumble. I originally posted about this way back in 2015, but I find I am still having this conversation on a weekly basis with clients – so I think it’s timely and worth re-posting today! What do leads and deals have in common? Well... same letters, different [...]

2020-12-23T15:10:16-05:00December 31st, 2020|Categories: Blog|Tags: , , , , |

The Year’s Roundup – with a Soundtrack

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Finally! The holidays are here – let's give a big cheer to the end of 2020! It's been a gruelling year of uncertainty, change, opportunity, and endless pivoting. The break is a [...]

2020-12-23T14:46:06-05:00December 28th, 2020|Categories: Blog|Tags: , , , |

Be the King (or Queen) of the CASL

We have all encountered spam at some point or another while scrolling through the web or sifting through our email inboxes. Some people – and even some software – are really great at identifying it and dealing with it, but some are not. Here in Canada, it's been six years since anti-spam legislation was rolled out. Is [...]

2020-12-23T14:45:07-05:00December 24th, 2020|Categories: Blog|Tags: , , , |

A B2B Nutcracker

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! In the holiday spirit I have a creative take for you on the Nutcracker Suite from Brian Setzer (remember Stray Cats?). He's rocking a big orange guitar and is accompanied by his [...]

2020-12-21T08:47:18-05:00December 21st, 2020|Categories: Blog|Tags: , , , |

My Experiences with Gatekeepers

The gatekeeper – friend or foe? I'm asked about this every day by our inside team or are clients! The gatekeeper can be your best friend. I'm here to tell you how you can turn gatekeepers into your advocate and ally. Today, most gatekeepers have absolute power over the phone, e-mail system, calendar, and marketing [...]

2020-12-17T14:25:07-05:00December 17th, 2020|Categories: Blog|Tags: , |

Prepping Your Marketing Strategy for the New Year

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How does it feel? 2020 has often felt like a complete unknown, like a rolling stone that keeps on rolling. Listen to this with me as we focus on finishing the year [...]

2020-12-17T14:07:24-05:00December 14th, 2020|Categories: Blog|Tags: , , , |

Succeeding in a Startup in 11 Easy Steps

Startups can be exciting, and stressful! I love the energy of starting something new, whether it's an internal initiative – like building a centralized team to service the organization – or starting a completely new division or business from scratch, the same foundational principles apply. No matter what your long-term goal is, remember to build [...]

2020-12-17T14:11:08-05:00December 10th, 2020|Categories: Blog|Tags: , |

Lessons in B2B Growth

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Congratulations, you've made it to December 2020! I hope your organization has weathered the storm and figured out how to make things happen. Otherwise, we could be in for a long December! [...]

2020-12-07T09:21:52-05:00December 7th, 2020|Categories: Blog|Tags: , , , |