Best Practices for Effective B2B Lead Follow-up

Do you have a B2B lead follow-up checklist? Lead mistakes in your process can cost you sales and, ultimately, impact revenue. In our experience as a demand agency, it's surprising how often our team has generated new leads for a client who isn’t really prepared or has no plan for the leads when they get [...]

Sales and Marketing End-of-Summer Activity

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's been cool and rainy the last few days and it really feels like summer is over, doesn't it? I feel like I really need to make a conscious effort to stay [...]

2021-09-27T09:33:05-04:00September 27th, 2021|Categories: Blog|Tags: , , , , , |

The Secret Joys of the Intentional Typo

At Virtual Causeway, we talk a lot about the importance of having both a human and digital touch for effective sales and marketing. And honestly, what’s more human than to err? One strategy we’ve talked about using, and that I want to share with you today, is the intentional typo. Letting a small error slip [...]

2021-09-24T17:14:14-04:00September 24th, 2021|Categories: Blog|Tags: , , |

It’s a Give and Take with Prospects – but Focus on the Give

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This time of year is always tough. For some, it's full of sadness and feelings of emptiness and loss – kids are back at school, summer is ending, relationships are changing... it's easy [...]

2021-09-13T09:34:33-04:00September 13th, 2021|Categories: Blog|Tags: , , , , , |

You CAN’T Call any Day or Night – Best Calling Times for Sales Reps

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Marketing is all about timing. The right message to the right audience at the right time. So – is sending a weekly email on a big public holiday a bad move? We'll see! [...]

2021-09-03T11:44:16-04:00September 6th, 2021|Categories: Blog|Tags: , , , , , , , |